MACHI cafe+" will serve its first two fruit-flavored tea menus! Herbal Lemonade Tonic," which was very popular last summer, will be available again!

LAWSON, INC. (headquartered in Shinagawa-ku, Tokyo; hereinafter "LAWSON") will introduce its first tea menu items at its MACHI cafe+. The two new items are "Iced Peach Tea" and "Iced Orange Tea" (280 yen each including tax), both of which contain fruit pulp and have a rich flavor. Herbal Lemonade Tonic" (380 yen including tax), a refreshing drink with a sweet and gentle aroma of elderflower, citrus flavor and acidity, and carbonation, which was released as a summer-only product for the first time last year and was well received, will be released again this summer. Both products will be available at "MACHI cafe+" stores in Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Tochigi, and Niigata prefectures (36 stores as of the end of June 2024) from July 16, 2024 (Tuesday).

MACHI cafe+ website: https://www.lawson.co.jp/lab/tsuushin/art/1467026_4659.html

Iced Orange Tea, Iced Peach Tea

What is MACHI cafe+'s limited edition "Fruit-flavored Iced Tea"?

MACHI cafe+ utilizes its kitchen facilities to offer smoothies made by hand upon order using fresh bananas, as well as special coffee drinks. We had been considering developing a tea menu for some time, and we wanted to create a "Machi Cafe Plus-like" menu with a handmade feel and a little extra effort. In the process of product development, we made various prototypes, and the "Iced Peach Tea" and "Iced Orange Tea" with fruit pulp were born.

The addition of fruit pulp makes the iced tea rich in flavor. The size of the pulp was determined by repeated trial and error in pursuit of a size that would be easy to drink while retaining a sense of presence, as too large a pulp would not be sucked through a straw. We have also created just the right balance between the refreshing taste of iced tea and the sweetness of the fruit.

Iced Orange Tea

Iced Peach Tea

Product name: Iced Peach Tea / Iced Orange Tea

Price ： 280 yen each (tax included)

Release Date ：July 16, 2024 (Tuesday)

Sales outlets : LAWSON MACHI cafe+ outlets

This is not a seasonal product, but will become a standard item in the future.

Fruit-flavored iced tea POP

This summer, it will be on sale again! Herbal Lemonade Tonic, a refreshing lemonade scented with herbs

Herbal Lemonade Tonic POP

Herbal Lemonade Tonic," first launched last July, is a refreshing drink with a sweet and gentle aroma of elderflower, citrus flavor and acidity, and a carbonated kick. Elderflower is a type of herb with a sweet and elegant aroma reminiscent of muscat. Elderflower syrup is mixed with tonic water and garnished with frozen lemon slices. The frozen lemon slices will melt with time, allowing you to enjoy the changes in acidity and aroma.

Herbal Lemonade Tonic

Product name ：Herbal Lemonade Tonic

Price ： 380 yen (tax included)

Release Date ：July 16, 2024 (Tuesday)

Sales outlets : LAWSON MACHI cafe+ outlets

Summer season product.

New MACHI cafe+ products will be on sale with a 50 yen discount from July 23 (Tue.)!

From July 23 (Tue) to July 29 (Mon), these new products will be on sale for 50 yen off the tax-included price.

Please take this opportunity to try the flavorful iced tea with fruit pulp and the refreshing lemonade perfect for summer.

Target products: Iced Peach Tea, Iced Orange Tea, Herbal Lemonade Tonic

Sale period: Tuesday, July 23, 2024 through Monday, July 29, 2024

■LAWSON "MACHI cafe+" Development

LAWSON has been fully operating "MACHI cafe+" since September 2022, utilizing the store's kitchen space to offer handmade smoothies made with fresh bananas and specialty coffees.

At first glance, the "MACHI cafe+" service, in which each cup is handmade and served after receiving an order from a customer, may seem counter to the times, but the business was started in response to the desire of store crews (part-time and part-time) to "talk with customers through hand delivery.

Through communication with customers, we aim to build a relationship where customers say, "I came to see you" or "I want to buy from you. Currently, we always offer 6 to 10 types of coffee, including smoothies that are handmade to order and special coffee that is ground and brewed one cup at a time. Since many of our customers visit us on a daily basis, we try to make sure that there is always something fresh to discover no matter when they visit our stores.

We select our stores based on the criteria we have established for the introduction of "fantasista" (*), which is an in-house certification based on the knowledge and skills of store crew members.

As of the end of June 2024, the system has been introduced in 36 stores in Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Tochigi, and Niigata prefectures.

*Lawson has had a "Fantasista System" in place since 2012 to recognize staff with excellent coffee-related knowledge and customer service skills to improve customer service and store operations. Currently, in addition to MACHI cafe, over 20,000 crew members have been certified in four different fields: customer service, machikado kitchen, and fast food.

MACHI cafe+ smoothies

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