＜F&NOTE", a crowdfunding-type service to support artists, will be launched on July 29, 2012. F&NOTE", a crowdfunding service to support artists, will be launched on July 29, 2012.

Colorless Inc. (Location: Minato-ku, Tokyo; CEO: Midori Takenaka), a developer and seller of fragrance brands, will launch "F&NOTE," a crowdfunding-type service specializing in fragrance goods, on July 29, 2024 (Monday). In addition to the production of original fragrances by artists, this service is an integrated service in which we handle everything from the operation of a dedicated website to the shipping of products. To commemorate the release, we will begin accepting special trial orders from the first five companies that apply.

F&NOTE": Connecting artists and fans through fragrance

Background of F&NOTE development

The word "guessing activity" has become a common word these days, with the population of "guessing activity" now numbering 10 million, and it is said that one in four Japanese, or more than 60% of Generation Z, has a "guessing" artist. The sales of merchandise products are especially large, with the anime and idol-related merchandise market alone worth several hundred billion yen annually.

The number of "idols you can meet" and "artists you can meet" has increased, and fans have come to support artists with more love and enthusiasm, as they have become closer to the previously distant entities.

On the other hand, there are many artists who have stopped their activities because they cannot raise sustainable funds. There are various ways to raise funds for their activities, such as holding live concerts, selling CDs and goods, and operating fan clubs, but the current situation is that there is an initial investment risk and it is difficult to aim for high unit consumption.

We have developed "F&NOTE" based on our belief in "creating a world where people can say they love what they do" and our desire to provide a service that supports "artists" who do what they love as their job and "fans" who support their favorite guesses.

What is F&NOTE?

F&NOTE is a crowdfunding service that supports artists' activities through fragrances.

I want to make new goods, but the initial cost is too high.

I want to raise more funds for artists' activities.

"I want to raise more funds for my artists' activities" "Operating a fan club with a limited number of members is too much work" "I want to raise more funds for my artists' activities"

We solve these problems for artists and production companies.

Fan Note (=Fan Scent) is a realistic, wearable fan mark. By wearing a scent that symbolizes the artist, the connection between artist and fan is strengthened by stimulating not only the sense of sight and sound, but also the sense of smell.

The service is completely made-to-order and can produce fragrance goods in small lots, so artists and production companies can start with an initial cost of zero yen and do not have to worry about inventory risk.

In addition, since we take care of not only the production of fragrance goods, but also the management of the dedicated website and product delivery, we can offer this service even if we lack human resources.

Limited to the first 5 companies! Special Trial Plan

We have prepared a special plan that allows us to customize fragrances and designs to meet your needs, even for small lots. To commemorate the launch of the service, we will begin accepting trial orders from July 29, 2024 (Monday) for the first five companies only.

<Outline of Trial Plan

Product: Perfume (30ml)

Fragrance: 18 different fragrance combinations to create an original fragrance

Bottle: Choice of 15 types

Cost: 0 yen (no initial cost due to complete build-to-order production)

Others: We will take care of the production and operation of the dedicated page and shipping of the products.

*If you wish to change the specifications of the products to be produced or request a plan other than the trial package, a separate estimate will be required. Please note that the contents of the above plans are subject to change.

Please feel free to contact us by e-mail for a detailed explanation and proposal of our services at an individual online information session.

Colorless_Corporate Logo

Company Profile

We are developing a fragrance business with the vision of creating a world where people can say they love what they love.

Being Colorless" is our most important value. We will continue to value the thoughts and feelings of each and every customer and provide products and services centered on fragrance.

Company name : Colorless, Inc.

Representative Director : Midori Takenaka

Establishment ：March 1, 2024

Established ：April 24, 2023

Location ：3F MINOWA Omotesando, 3-15-9 Minami-Aoyama, Minato-ku, Tokyo 107-0062, Japan