First time in Japan, input from veteran international marketers and Conference on B2B Business-to-Business Networking Wednesday, August 7 and Thursday, August 8 at The Westin Tokyo

Symphony Marketing Co., Ltd.(headquartered in Chiyoda-ku, Tokyo; Ichiro Niwayama, President), a marketing consulting, education, and outsourcing business for B2B companies, will hold a two-day conference on August 7 and 8, 2024, to experience the global standard for marketing, which is rare in Japan and specialized for B2B. IGC Harmonics 2024, a two-day conference to experience the global standard for B2B-specific marketing, will be held on August 7 and 8, 2024, a rare opportunity to experience the global standard in Japan.

This year's conference, the second of its kind, will be held at the Westin Tokyo, expanding the scale of last year's event from the Tokyo Station Hotel to a new venue at the Westin Tokyo. In addition, as a special event, the "IGC Award 2024 -The Best Revenue Driver-" will be held for the first time to honor marketers who are working in the field.

Although B2B marketing in Japan is said to be 15 years behind that of Europe and the U.S., veteran marketing experts with more than 25 years of experience in the field, including Ichiro Niwayama, President and CEO of Symphony Marketing Co., Ltd., who has been attending overseas conferences for 10 consecutive years, will take the stage. About 100 people from marketers to executives of enterprise B2B companies that lead the Japanese economy will gather to gain information on top-class B2B marketing in Japan.

You can also interact with global leader marketers.

Two days of hot sessions

Leading B2B marketing experts from around the world will visit Japan

A scene from the 2023 event. In addition to seminars, there will be round tables, networking parties, and active exchanges among marketers.

Background of IGC Harmonics

In 2020, Symphony Marketing will celebrate its 30th anniversary with the IGC (Symphony Marketing Intelligent Growth Club), a B2B marketing human resource development service launched as a commemorative project. They also wanted to exchange information with people in other companies' marketing departments and learn more about the latest global trends.

IGC Harmonics 2023 was held in Tokyo in August 2023 under the philosophy of "Energize Japan through Marketing", offering those who promote marketing in B2B companies the "learning" and "networking" that can only be heard at this conference, which is rare in Japan. We hope to provide a "learning experience" and "networking opportunity" that can only be found at this rare conference in Japan.

Results of the 2023 conference

In Day 1, marketers from 4 Japanese B2B companies, including Asahi Kasei Corp., Sato Holdings Corporation, Kuraray Co., Ltd. The day was a day of learning from each other as they shared the results they have achieved from their own failures based on their own case studies. In Day 2, the world's leading experts in B2B marketing visited Japan to explain marketing strategies such as ABM (Account Based Marketing) and technologies such as AI.

The following comments were received from the participants.

The seminar was very informative, covering everything from marketing strategy to the operation of specific marketing measures, with in-depth content that could be used at our own company (manufacturing industry).

It was as if I was attending a seminar overseas (IT industry)

It was very informative to hear directly from the CMO of the first Eloqua and a leading B2B marketing expert in North America who has published many books (manufacturing industry).

It was the first time for me to attend a seminar where networking took place, and it was refreshing. Moreover, the seminar was set up in such a way that networking occurred naturally, and I was not bored at all during the two days.

It was a very fruitful two-day session. The participants were all very enthusiastic, and I think this is a very rare event where both the lectures and networking were highly satisfactory (trading company).

Outline of IGC Harmonics 2024

Date] August 7 (Wed.) - 8 (Thu.), 2024

Venue] The Westin Tokyo (7 minutes walk from East Exit of JR Ebisu Station)

Capacity】 100 (IGC membership companies will be given priority)

Participation fee] 200,000 yen/person (general)

Day1：August 7 (Wed) [A day for B2B marketers to share the results of their failures and learn from each other

Lunch & Networking

Case study sessions by domestic companies

(1)Mr. Seigo Tomatsu, NTT Communications Corporation

(2)Mr. Fumio Horino and Ms. Tomomi Kimura, MACNICA, Inc.

(3)Mr. Tadashi Kanai and Ms. Naoko Nishi, Polyplastics-Evonik Corporation

Panel Discussion by Manufacturing Marketers

(Panelists: Mr. Masaki Sato, Hitachi, Ltd. , Ms. Miki Kawaguchi , Panasonic Connect Co., Ltd., Mr. Hiroyuki Okubo, Kuraray Co., Ltd.)

Keynote Session

Ichiro Niwayama, Symphony Marketing Co., Ltd.

Dinner & Networking

Day2：August 8 (Thursday) 【Learn from the Global, Marketing for Results

◆Breakfast & Networking

◆Global Sessions

(1)Mr. Steve Gershik, a "veteran" B2B marketing expert with over 25 years of experience

(2)Ms. Randi Barshack, B2B marketing specialist with CMO experience at several US technology companies

(3) Mr. Marcus Hiles, a planning specialist at a global B2B marketing agency Just Global, Inc.

Marketers from the U.S. and the U.K. who will be speaking for the first time in Japan will also be visiting Japan.

Lunch & Networking

Interactive sessions

IGC Award 2024 -The Best Revenue Driver- Overview

Date & Time] Wednesday, August 7, 2024, 12:00 - 13:00

We want to shine a light on the efforts, ingenuity, ideas, and achievements of B2B marketers that are not often illuminated within the company, and to inspire and give hope to many struggling people.

Among the "Revenue Drivers," marketers who have made remarkable progress in a short period of time and are active in the field of marketing will be honored as "The Best Revenue Drivers. The purpose of this event is to honor the "Revenue Drivers" who have made remarkable progress in a short period of time and are active in the field of marketing, and to nurture marketing leaders who will lead companies in the future.

- What is a Revenue Driver?

In the past, many marketing organizations were positioned as cost centers. However, in the modern era, marketing organizations have become "revenue engines" that are key to generating revenue, and marketers must become "revenue drivers" to continue to generate revenue. As a "Revenue Driver," marketers are required to be the driving force that keeps generating revenue.

The winners are as follows

◆Structure Division

AsahiKasei Microdevices Corporation

 Digital Marketing Department, Marketing & Sales Center, Asahi Kasei Electronics Corporation

Mr. Tatsuro Nishida

Nurturing Division

SoftBank Corp

Marketing Operation Department 2, Marketing Communication Management Division, Corporate Marketing Division,

Ms. Ayaka Takenouchi

IGC Harmonics 2024 website

https://www.symphony-marketing.co.jp/igc_harmonics_2024/

About Symphony Marketing

Symphony Marketing has been providing marketing support to B2B companies since 1990, and has supported the marketing activities of more than 600 companies in the manufacturing, IT, and wholesale industries for over 35 years. Since 2022, we have been providing "marketing orchestration" services as a one-stop shop for a wide range of marketing-related support services, including selection of marketing strategies, organizational design, human resource development, web page production, and content creation.

<Company Profile

Company name: Symphony Marketing Co., Ltd.

Representative: Ichiro Niwayama, President

Headquarters: Kanda Ohki Building 4F, 3-3 Kanda Kajicho, Chiyoda-ku, Tokyo 101-0045, Japan

Establishment ： September 1990

Business Overview: Marketing consulting services

　　　　　　(Consulting services)

　　　　 　 Marketing human resource development and skill improvement services

　　　　　　(Upskilling Services)

　　　　 　 Outsourcing services and in-house production support services

　　　　　　(Managed Services)

　　　　 　 Global marketing support

WEB site: https://www.symphony-marketing.co.jp