Craft beer from Omine, Nara, the sacred mountain of Shugendo 　Omine Shugyo IPA, a fruity and pleasant beer, goes on sale

Zenitani Syokakudo Ltd., a long-established manufacturer of the Japanese traditional gastrointestinal medicine "Daranisukegan", announces that the "Dorogawa Onsen Brewery" founded by the company will develop and start selling the craft beer "Omine Shugyo IPA".

Omine Shugyo IPA

Dorogawa Onsen Brewery," which develops and sells craft beer using "Gorogoromizu," Omine's famous water from Dorogawa, Tenkawa Village, was founded by Zenitani Syokakudo Ltd. in 2022 to enter the beer business in order to make the local culture more accessible to tourists.

Sacred Sites and Pilgrimage Routes in the Kii Mountain Range" will celebrate the 20th anniversary of its World Heritage registration in 2024. Omine Shugyo IPA" will be released in this commemorative year with a fruity and pleasant flavor inspired by the image of "mountain priests" who practice asceticism on Omine, a sacred mountain.

Omine, a beer inspired by the mountain priests who practice asceticism on the sacred Omine Mountains.

Omine, the birthplace of Shugendo. Omine, the birthplace of Shugendo. This beer expresses the sense of coolness and accomplishment felt by mountain ascetic monks who visit this place of faith after their rigorous ascetic training. One sip will refresh your tired body and mind. It is like the Buddhist concept of "purification of the six roots," and it is a refreshing drink for the body and mind. West Coast IPA is made with famous water "Gorokoromizu" and double dry hopped to maximize the aroma and flavor of the beer. This is a classic IPA that can be enjoyed by everyone, from those new to IPAs to connoisseurs.

Label Design

The label was designed by Tsuyoshi Nigamushi. The eye-catching character is a combination of a "mountain ascetic" from Ominesan and an "ogre" dancing at the Gyoja Festival, a summer tradition in Dorogawa. In the future, we plan to develop beer glasses, key chains, and other items utilizing this illustration that will bring back memories of the trip every time they are used.

Outline of Products

Product name: Omine Shugyo IPA

Price (tax included): 800 yen

Item ： beer

Alcohol content : 6

Volume : 330ml

Seller : Zenitani Syokakudo Co.

Manufactured by ：Dorogawa Onsen Brewery

Omine Shugyo IPA" is inspired by the mountain priests who practice asceticism at Omine, the birthplace of Shugendo. Gorogoromizu (one of the 100 best waters in Japan, certified by the Ministry of the Environment), and features a fruity grapefruit-like flavor and a moderate bitterness. It is available at the Dorogawa Onsen Brewery, Zenitani Syokakudo's actual stores, and accommodation facilities and restaurants in Dorogawa Onsen.

Dorogawa Onsen Brewery