Singapore Fair 2024" to be held at Meidi-ya Store from 8/7 Sushi chefs in Roppongi have created home-cooked recipes using local ingredients, which will be distributed at the fair. Recipes will be distributed at the venue during the fair.

Meidi-ya, a supermarket that sells imported foods and other items, and Enterprise Singapore, a Singaporean government agency that supports the development of Singaporean companies, and the Singapore Food Manufacturers' Association (SFMA) will jointly hold a one-week event from August 7 (Wed) to August 13 (Tue) at two Meidi-ya Stores in Tokyo (Hiroo and Meidi-ya Stores). The Singapore Fair 2024 will be held at two Meidi-ya Stores in Tokyo (Hiroo and Ebisu) from August 7 (Wed) to August 13 (Tue).

In advance of the fair, Meidi-ya will release a series of original recipes created by Chef Masao Sagawa, owner of the exclusive members-only sushi restaurant "Sushi Sagawa" (Roppongi, Tokyo), using eight Singaporean ingredients on its official Instagram from August 1 (Thu.). The special recipes for Japanese dishes such as Singaporean-style ginger yaki and boiled summer vegetables, which are suitable for everyday home dining, will be distributed to customers at the two stores hosting the fair. Please experience as if you were shopping locally in Singapore and enjoy the everlasting summer delicacies only available now.

Meidi-ya's official Instagram: https://www.instagram.com/meidiya_store/

This year's lineup includes 78 items, up from 68 items last year, with the addition of new items such as frozen dim sum. Spicy Singaporean Fried Noodles" and "Singapore Chicken Rice," which were the talk of the town last year when approximately 200 units were sold in one week, will be available again this year. Some products (Gryphon Tea, Aroma Truffle, and Kayamila) will also be available at the Kyobashi Store and Tamagawa Store in Tokyo, and at the Sendai Ichibancho Store in Miyagi Prefecture from Wednesday, August 7 to Tuesday, August 13. Don't miss out on this limited-edition product, which has been selling out one after another.

Six course items to be released on Meidi-ya's official Instagram

URL: https://www.atpress.ne.jp/releases/404055/img_404055_1.jpg

Outline of "Singapore Fair 2024

Period: One week from August 7 (Wed) to August 13 (Tue), 2024

Stores where the event will be held:

(1)Meidi-ya Hiroo Store (Hiroo Plaza 1F, 5-6-6 Hiroo, Shibuya-ku, Tokyo)

Access...1 minute walk from Hiroo Station on the Tokyo Metro Hibiya Line

https://meidi-ya-store.com/store_all/hiroo_store/

(2)Meidi-ya Ebisu Store

(Foodie's Garden, B2F Yebisu Garden Place Center Plaza, 4-20-7 Ebisu, Shibuya-ku, Tokyo)

Access...5 min. walk from East Exit of Ebisu Station on JR Yamanote Line, 7 min. walk from Exit 1 of Ebisu Station on Tokyo Metro Hibiya Line

https://meidi-ya-store.com/store_all/ebisu_store/

Only some products will be sold at: [Tokyo] Kyobashi Store, Tamagawa Store, [Miyagi] Sendai Ichibancho Store

Products to be sold (tentative):

A variety of Gryphon Tea teas, coffees, and sparkling teas in cans

Two kinds of potato chips and two kinds of popcorn from Aroma Truffle

Kaya jam by "Kayamila

List of Meidi-ya Stores: https://meidi-ya-store.com/store_all/

Image of "Singapore Fair 2024

The six course dishes and the eight products used by the chef.

(Check Meidi-ya's official Instagram for recipes!)

1. hors d'oeuvres: "Healthy Oats Milk with Grated Corn

1. Appetizer

Oats milk adds richness!

Healthy oats milk with grated corn

Brand product used: Oats milk barista blend from "OATSIDE

2. appetizer "soaked summer vegetables and pork jerky

2. appetizer

Simple and easy!

Soaked Summer Vegetables and Pork Jerky

Branded products used: "Bee Cheng Hiang" sliced pork, fish floss

3. fish dish: "Salted Baked Herring with Truffle Flavor

3. fish dishes

The usual grilled fish instantly becomes richer!

Truffle Salted Grilled Herring

Brand products used: Truffle salt and truffle oil from Aroma Truffle

Sold only at Hiroo Store

4. meat dish: "Singapore-style ginger yaki

4. meat dish

Slightly sweetened with Kaya Jam

Singaporean-style ginger baked dish

Brand product used: Kayamila's Kaya Jam

5 Meal: "Singapore Spicy Noodle with Butter-Scented Shrimp

5. meal

A quick and easy way to recreate the authentic taste of Singapore!

Buttery Prawn and Singapore Spicy Noodle

Brand product used: KOKA instant noodles Singapore Laksa flavor

6. dessert "Tea-scented milk ice cream

6. dessert

Refreshing and cool for summer tea time!

Black tea-scented milk ice cream

Brand products used: A variety of teas from Gryphon Tea

Chef Profile

Masaharu Sagawa, Owner Chef of Sushi Sagawa

Born in 1984 in Mito City, Ibaraki Prefecture. After graduating from junior high school, he moved to Tokyo to learn the basics of sushi. After graduating from junior high school, he moved to Tokyo to learn the basics of sushi, then moved to Kanagawa Prefecture to study Japanese cuisine and returned to Tokyo. He learned the preparation of sushi at many restaurants, and after about 20 years of training, he opened Sushi Sagawa, a membership-only high-end sushi restaurant in Roppongi, Tokyo, in 2020. Currently, he spends his days and devotes himself to his work with the support of his limited 100 members.

Chef's photo and cooking scene

Location : B1F Urban Style Roppongi Mikawadai, 4-2-35 Roppongi, Minato-ku, Tokyo

Nearest Station ： 3 minutes walk from Roppongi Station Exit 6

Price per customer : 30,000 yen for a night course meal + drinks

Opening hours : 18:00 -

List of brands to be sold at the fair

(Some excerpts, tentative)

Gryphon Tea...Directly imported by Meidi-ya! Stylish package design makes it a great gift idea! A variety of artisan-selected teas, coffees, and sparkling teas in cans (★*)

SATS...A brand of a food company that provides many Singaporean delicacies such as Singapore Airlines in-flight meals. A number of Singapore Delicatessen and two popular chilled desserts, which sold out every day last year, will be added to the lineup, offering three kinds of sweets.

Bee Cheng Hiang (Bee Cheng Hiang)...Pork Jerky, which is very popular in Singapore, etc.

Aroma Truffle...A unique and famous brand in Singapore that offers truffle-flavored potato chips and popcorn. (★)(Truffle salt and truffle oil are sold only at Hiroo Store)

Kayamila...Kaya jam, an essential item for the popular Singaporean dish "Kaya Toast" (★)

Sin Mui Heng (SMH)...New this year! Famous frozen dim sum brand launches Chili Crab Bao, Salted Egg Custard Bao, etc.

OATSIDE...Singapore's popular oats milk brand. Try the chocolate flavor!

KOKA...Two kinds of very popular instant noodles including "Spicy Singaporean Fried Noodles" which sold more than 200 units in one week last year.

Items marked with * will also be sold at the Kyobashi Store and Tamagawa Store in Tokyo and the Ichibancho Store in Sendai in Miyagi Prefecture during the fair period.

Items marked with * will be sold at 5 stores (Hiroo Store, Ebisu Store, Kyobashi Store, Tamagawa Store, Sendai Ichibancho Store) throughout the year after the fair. The number of items handled may differ depending on the store.

Related release (July 18, 2024): https://www.atpress.ne.jp/news/402518

Singapore Fair 2024" will be held at two Meidi-ya stores in Tokyo (Hiroo and Ebisu) from August 7 (Wed.)! New products will be added and the volume will be increased compared to last year.