＼Deficits and declines in profits have increased due to bipolarization Innovation in the fitness industry with DX Referral Campaign Cloud "Kuchiko Premium API collaboration with "hacomono" started on August 1 (Thursday)
株式会社マーケティングデザイン
Marketing Design, Inc. (Osaka, Japan / CEO: Taketoshi Hiromi), operator of the smartphone-based referral campaign cloud "Kuchiko Premium," has partnered with hacomono, Inc. (Shibuya-ku, Tokyo / CEO: Kenichi Hasuda), which provides "hacomono," an all-in-one management system for wellness/exercise facilities, and will start API collaboration between the two services on August 1 (Thursday).
Kuchiko Premium" x "hacomono
Social Background: Although the market continues to grow to 700 billion yen, small and medium-sized companies are losing money due to polarization, and efficiency improvement through DX is urgently needed.
Fitness Market Trends
Fitness companies' profit/loss situation
According to the "Fitness Club and Sports Gym Industry Trend Survey (FY2023)" released by Teikoku Databank in March 2024, the fitness market will continue to expand and may reach 700 billion yen in FY2024, the same level as before Corona. 50% of the respondents reported worsening business performance, including "deficit" and "profit decline. On the other hand, small- and medium-sized operators are forced to differentiate themselves by providing high value-added services that require a lot of time and effort, and labor costs are putting pressure on their operations, polarizing their business categories. Small and medium-sized businesses also face an urgent need to improve operational efficiency through DX.
Source: Teikoku Databank https://www.tdb.co.jp/report/watching/press/pdf/p240306.pdf
Background of collaboration: DXing the fitness industry through collaboration between "Kuchiko Premium" and "hacomono
As described in the previous section, small and medium-sized businesses in the fitness industry are facing a delay in digitalization and higher labor costs, as well as all kinds of issues such as labor shortages and skyrocketing membership acquisition costs. Through this alliance, we aim to resolve these issues and support more efficient store operations and membership acquisition.
Advantages of this collaboration
(1) Improved operational efficiency: Automatic linkage of member information significantly reduces the operational load of the referral program.
(2) Cost reduction: New member acquisition is possible at approximately 1/5 to 1/6 of the cost of conventional advertising.
3. improved member experience: Smooth referral process improves satisfaction of both existing and new members
Specific functions to streamline store operations
- Link hacomono membership data with Kuchiko Premium
- Omission of approval process by automatic checking of referral conditions
- Automatic sending of digital gifts
- Choice of 13 types of rewards (Amazon Gift, PayPay, LINE Pay, QUO Card Pay, etc.)
■Fees
- hacomono: From 35,000 yen/month (Initial fee is not included. Monthly fee varies depending on additional options)
- Kuchiko Premium: 24,000 yen to 80,000 yen per month (varies by plan)
■Future Outlook
Through this alliance, we aim to promote DX in the fitness industry and build a "sustainable membership acquisition model that does not rely on advertising. In the case of the introduction of Kuchiko Premium at a tennis club, the number of members acquired through referrals increased by 23.5% compared to those acquired through advertisements, and the average number of enrollment days = 24% increase in lifetime value (LTV) of customers.
LTV increased by 24
Features of each service
About "Kuchiko Premium
Kuchiko Premium is a cloud service that promotes word-of-mouth communication and referrals from existing customers via LINE, e-mail, and 2D codes. It is also a marketing tool that is suited to a cyclical society, as it can be expected to increase LTV (lifetime customer value) through joint purchasing experiences with existing customers. To date, more than 400 companies have introduced this system.
About hacomono
Hacomono is a cloud service that allows customers to complete reservations, payments, and enrollment procedures online from their own PCs or smartphones, greatly reducing administrative and payment procedures at stores. The service was released in March 2019 and has been adopted by more than 7,000 stores so far.
■Company Profile(1)
Company name : Marketing Design Inc.
Representative Director : Taketoshi Hiromi
Location: Dojima Axis Building 4F, 2-2-28 Dojimahama, Kita-ku, Osaka City, Osaka
Taiyo Seimei Shinagawa Building 28F, 2-16-2 Konan, Minato-ku, Tokyo
Date of Establishment : February 1, 2017
URL : https://www.mk-design.co.jp/
About Marketing Design, Inc.
Marketing Design, Inc. provides corporate marketing support and DX promotion, as well as develops and sells the patented referral and referral marketing application "KUCHICO PREMIUM" as a SaaS application. We also provide customer attraction support services for community-based stores such as sports clubs, cram schools, and driving schools.
Marketing and DX promotion support services for companies
KUCHICO PREMIUM, a referral marketing application
Customer attraction support service for retail businesses
https://www.goodsalespromotion.jp
Company Profile (2)
Company name: hacomono Inc.
Representative: Kenichi Hasuda, CEO
Location: Sumitomo Fudosan Harajuku Building 5F, 2-34-17 Jingumae, Shibuya-ku, Tokyo
Founded: July 2013
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