After two years, the "Atami Onsen Poison Manju" series is finally back! The fourth generation of the series, using many "locally produced and consumed" ingredients, went on sale on August 3!

Izu Peninsula Godo Kaisha (headquartered in Atami City, Shizuoka Prefecture; Kazuhiro Fuse, Representative Employee), which is committed to regional development and rediscovering traditional culture and rare local ingredients, will resume sales of "Atami Onsen Poison Manju", the finest Japanese sweet in Japan, which was patronized by many customers as a new specialty of Atami Onsen, as "4th generation Atami Onsen Poison Manju" in 2024 The product will resume sales on August 3, 2024. This product had been suspended for a long time due to the rising cost of raw materials and labor, but has now been made even more delicious by using ingredients selected from all over Japan, mainly local ingredients, with a focus on "local production for local consumption.

Sales will resume at "Atami Mini Yokocho. This "Atami Mini Yokocho" offers an exquisite menu of mainly local ingredients and more than 500 types of sake, making it an izakaya that many customers can enjoy.

Fourth Atami Onsen Poison Manju

Atami Onsen Poison Manju

The fourth generation's commitment is, first of all, local production for local consumption. Furthermore, for the first time in the series, we have created a finish with a strong sense of sweetness. With the recent sweets boom, the number of customers seeking sweetness has been increasing, and we have expressed a high quality Japanese sweet with a strong sweetness but without being sticky. Until now, we have focused on the opinions of chefs and other professionals to express a mature taste by not being too sweet. This time, we focused on sweetness by incorporating plenty of opinions not only from professionals but also from general consumers.

The paulownia box manufacturing, which was previously done by a craftsman in Mie Prefecture, is now done by a local Shizuoka paulownia box manufacturer. The red bean paste is still made in Hokkaido, and the high-quality skin is made without the use of honkazu, which is used as a binding agent.

Taste: Strong sweetness for the first time in the series

Quantity: Changed from a small pack of 4 to a large pack of 2

Small package : Changed to the highest quality wrapping with calligraphy by Takeda Soun

Paulownia Box ：Commissioned a paulownia box manufacturing factory in Shizuoka Prefecture

Atami Onsen Poison Manjuu

The Atami Onsen Poison Manju series, Japan's first(*) dokudami hot spring buns with a taste that satisfies adults who love food, launched its first generation in August 2018. It quickly became a huge hit, with the sales target of 300 units per day sold in two hours, and was introduced in 717 domestic and international media outlets, becoming a new specialty of Atami Onsen.

In January 2019, based on interviews with 100 customers who had purchased the product and incorporating the opinions of professional food chefs, we reduced the amount of dokudami to one-fourth and launched the second generation Atami Onsen Poison Manju, which was improved so that even those who do not like the grass-like aroma characteristic of dokudami can enjoy it. Later, when we sold the "Atami Onsen Poison Manju", a half-frozen and half-thawed cold hot spring bun available only in summer, it sold out immediately thanks to enthusiastic fans, and we were able to expand our business until we moved our store in front of Atami Station.

However, due to changes in society as a whole caused by the Corona disaster, changes in the labor environment such as a decrease in the number of craftsmen, and the recent sharp rise in raw material costs, we have suspended production and sales since August 2022. This is a delicate and meticulous work, in which even a single change would upset the overall balance.

*According to WorldWide PR, Inc.

Fourth Atami Onsen Poisonous Manjuu

In seeking to resume sales, we have continued discussions with businesses that cooperate with our production to review raw materials, production methods, and production costs in order to maintain the quality and taste of "Atami Onsen Poisonous Manjuu" and offer it to customers at the same price. We have been using carefully selected ingredients from all over Japan, including the best azuki bean paste produced in Hokkaido, but for this renewal, we have focused on "local production for local consumption" and have used many locally produced ingredients to achieve the same great taste as before. The renewal of the product has achieved the same delicious taste as in the past. In addition to reviewing the ingredients, we adjusted the purchase price and production volume, changed the shape, number of pieces and grams of buns, and made the paulownia box manufacturer local, and were just barely able to keep the selling price the same.

The fourth generation Atami Onsen Poisonous Manjuu

Since sales of the "Atami Onsen Poison Manju" series had been suspended for about two years, many fans and repeaters had been eagerly awaiting the resumption of sales. We are very happy to announce that the "Atami Onsen Poisonous Manjuu" series has been revitalized with the keyword "local production for local consumption" with the generous cooperation of the local community, and that we are finally able to deliver it in response to the voices of our customers. We hope you will enjoy the new "Atami Onsen Poisonous Manjuu".

Atami Onsen Poisonous Manjuu

About the "Atami Onsen Poisonous Manjuu" series

＜The "Atami Onsen Poison Manju" series is a Japanese confectionery with a unique name and taste.

The "Atami Onsen Poison Manju" series was sold as a new specialty of Atami and a famous confection of Atami. The impactful name "poison" comes from the fact that dokudami powder is kneaded into the dough of the buns, reducing the sweetness and expressing the subtle aroma of the leaves that flutter in the mouth. In developing this product, which took 10 years from the conception, we made many prototypes in-house and asked a three-star chef and a sommelier to check the taste. We wanted to capture the center of deliciousness, so we enlisted the cooperation of many people from the culinary genres of Japanese, Western, and Chinese cuisine. The dokudami kneaded into the dough was collected from all over Japan and examined, and we found a pesticide-free crop from Hyogo Prefecture that was grown in a field that best suited the bean paste and the dough. Japan has four seasons, and the temperature and humidity at the time of eating differ. The way you feel differs depending on how hungry you are that day. In addition, nowadays many foreign tourists come to Japan and taste Japanese food and sweets. We take great care in the production of our products to ensure that they are tasty enough to satisfy all people under any circumstances.

Atami Onsen Poisonous Manjuu

＜The box printed with the calligraphy of Takeda Soun.

The box in which the product is wrapped is a paulownia wood box with a Japanese aroma, a synonym for luxury furniture. Since each paulownia box is manufactured by taking advantage of the individuality of each piece of paulownia grown in the great outdoors, no two paulownia boxes are exactly alike. The poison buns wrapped in Japanese paper are then gently placed in the paulownia box, and the lid is closed with a sacred lot with only great fortune gently placed on top. On the smooth surface of the paulownia box is printed a powerful calligraphy by calligrapher Soun Takeda.

＜The oracle lot with only great fortune will be a memory of your visit to the hot springs of Atami.

We would like to give a small happiness to all travelers visiting Atami from home and abroad. Purchasers of the "Atami Onsen Poisonous Manjuu" will receive a fortune slip with a definite "Dai-kichi" fortune inside a paulownia wood box. Life is various, and all ojinsuraku have various fortunes. People who have not been able to raise their spirits with Shokichi or Chukichi should have a place where they can draw Daikichi at their own will. There are various thoughts and feelings, but we would be happy if you could consider them as a good omen. *In some cases, the oracle may be handed out depending on the day.

<Our commitment to development and manufacturing

In the development process, in addition to the difficulty of procuring raw materials, the balance between dokudami, dough, and bean paste was difficult to achieve, and it took countless prototypes and failures to reach a satisfying taste that "makes you want to eat it again. We do not use any synthetic colors or preservatives, and above all, we conduct thorough quality control to ensure safety and peace of mind.

<Dokudami, which is also expected to have health benefits

Dokudami is a perennial herb belonging to the dokudami family. Dokudami is a perennial herb belonging to the Dokudamiaceae family. Dokudami, which has attracted attention as a Wakan (Japanese traditional herb), is expected to be effective in preventing lifestyle-related diseases. Dokudami has been used not only for drinking and eating, but also in various forms since ancient times, such as pasting ground dokudami, and is expected to have health benefits, but it is also known for its unique, acrid flavor.

Yondaime Atami Onsen Poison Manju

Product Overview of "Yondaime Atami Onsen Poison Buns

Product name ： "Yondaime Atami Onsen Poison Manju

Ingredients ： Koshian (made in Japan), wheat flour, starch syrup, dokudami, edible oils and fats, edible emulsified oils and fats, etc,

　　　　　　Edible emulsified fat, etc.

Contents ：2 pieces

Shelf life ：1 month after sale

Storage Method ：Avoid direct sunlight, high temperature and humidity

Price ： 1,500 yen (tax included)

Packaging ： Special paulownia box, Japanese paper, memories of Atami

Sales location : Atami Mini Yokocho only

　　　　　　(Union Bldg. 1F, 7-33 Sakimi-cho, Atami, Shizuoka)

Izu Peninsula Godo Kaisha

About Izu Peninsula Godo Kaisha

Izu Peninsula Godo Kaisha was born out of a simple passion to "enliven Atami. With the three pillars of local development, regional revitalization, and local support, the company has developed unique products that take advantage of the features and characteristics of Atami, the Izu Peninsula, and Shizuoka Prefecture, such as the "Atami Onsen Poison Manjuu" series, known as "Atami's new specialty," the "Atami Ramune" series, and the "Adult Sexy Gacha" series, as well as the development of Atami's new In addition, the company operates "Atami Mini Yokocho," a popular spot in Atami that offers tourists gourmet foods and alcoholic beverages unique to Izu. The company is also promoting the charms of the Izu Peninsula to the entire world.

Company Name ：Izu Peninsula LLC

Representative ：Representative Partner Kazuhiro Fuse

Establishment ：July 2018

Capital ：8,000,000 yen

Telephone number ：0557-82-2588

Business Description : Planning, manufacturing, sales, and consulting of sightseeing souvenirs,

　　　　　Operation of commercial facilities, taverns, and teahouses

URL : https://izuhanto.com

X (former Twitter) ： https://twitter.com/izuhanto_llc

Instagram ： https://www.instagram.com/izuhanto/