Launch of WeChat Mini Program Development Offerings Expanding into the global market, Support Japanese companies wishing to attract more inbound customers

BEYOND, a provider of cloud/server business (headquartered in Osaka City), has started offering WeChat mini-program development services. BEYOND will support Japanese companies to expand their business by providing them with systems and applications suitable for their business.

Launch of WeChat Mini Program Development

■Current situation of the Japanese market and measures for Chinese visitors to Japan

In recent years, Japan's consumption population has continued to decline due to the population decrease. Therefore, it is important to look overseas even if you are in Japan, and to attract overseas users through business and marketing to foreign visitors to Japan.

In particular, it is essential to focus on the Chinese market, which is close to Japan and has the world's largest consumer market, and measures to attract Chinese visitors to Japan will become even more necessary. When implementing measures to attract Chinese visitors to Japan, it is necessary to consider programs associated with the "WeChat" service, which is known as the "Super App" in China.

WeChat is an application equipped with all kinds of functions useful for daily life and work, such as online shopping, electronic payment, transportation, and corporate solutions, and is strongly supported by approximately 1.3 billion users in China and other countries.

■Corporate Challenges in Responding to Inbound Demand

As inbound demand continues to grow in Japan, there are often situations where the response on the part of Japanese companies that accept visitors has not kept pace. In order to increase satisfaction and the amount spent, it is also necessary to develop services that meet the individual needs of Chinese visitors to Japan.

This requires the introduction and DXing of services tailored to inbound demand, but the extremely large amount of time and cost involved in responding to this demand has resulted in slow progress.

Many companies are troubled by the difficulty of considering and developing services from the user's perspective, even if they actually want to develop services for Chinese visitors to Japan.

■Background of Beyond's provision of WeChat mini-program development

WeChat mini-programs are widely used in China's digital economy and daily life because of their advantages, such as the fact that users do not need to download anything to use them and that many functions can be completed within the application.

BEYOND has established a local subsidiary in China, Keyword Technology (Shenzhen) Co., Ltd. and is engaged in web system development and IT business support between Japan and China, focusing on cloud infrastructure construction and operation services for Japanese companies in China.

Companies considering expanding into China find it difficult to utilize Japanese systems in a similar manner due to the existence of the Great Firewall, and launching a website is also not easy due to various regulations. For this reason, programs utilizing WeChat applications will continue to be important.

We believe that our ability to support Japanese and Japanese-affiliated companies entering and developing business in China with BEYOND's IT technology, while keeping abreast of the fast-changing Chinese market, is a major advantage.

About BEYOND's WeChat Mini Program Development

BEYOND's WeChat mini-program development involves participation from the client's business vision and conceptualization stage. We identify the system issues that our clients are facing and work with them to develop mini-programs that will lead to the success of their global business.

Another major advantage of mini-program development for our clients is that it allows them to shorten the development period and reduce development costs compared to conventional application development.

We can develop highly customizable and unique mini-applications in accordance with the customer's requirements for a variety of applications, such as restaurant and salon reservation and order settlement functions, information dissemination about tourist attractions, etc., event management and ticket sales, and so on.

After delivery of the application, we also provide technical support and marketing assistance for more effective use of WeChat, so please feel free to contact us for operational consultation.

For more information about our services, please visit the following pages

https://beyondjapan.com/service-global/wechat

About Beyond Inc. (https://beyondjapan.com)

BEYOND, Inc. is a managed service provider (MSP) established in April 2007 that handles server construction, operation and monitoring, web system development, and web services in multi-cloud environments such as AWS and GCP.

<Cloud/Server Business

We have established a technical support system that utilizes 24/7/365 manned rotation and time zone differences with engineers in Japan and Canada.

<System Development Business

We develop web systems and server-side APIs for games, e-commerce sites, digital contents, etc. We provide reliable quality systems using OSS (Open Source Software) development technology and cloud technology.

＜Web Service Business

We plan, develop, and operate various cloud services such as our own "EDISONE" reservation system, "Appmill" website monitoring service, and "WebSpeed" WordPress cloud server.

Company Profile

Company name: BEYOND Co.

Representative Director: Masahiro Haraoka

Head Office Location: Nankai SK Namba Building 3F, 1-10-4 Nambanaka, Naniwa-ku, Osaka City, Osaka Prefecture

Establishment : April 4, 2007

Capital: 9 million yen

Number of employees: 82

About 必友得科技(shenzhen)有限公司(COPY00)】 【About Us

Company name: Keyuyu Get Science & Technology (Shenzhen) Co.

Chairman : Masahiro Haraoka

President : Yuya Ohara

Head Office Address : 5F, Fulin Hotel, No.1085 Heping Road, Luohu District, Shenzhen, Guangdong, China

Establishment : August 31, 2023

Capital ：20 million yen (RMB)

Business : Cloud / server business, system development business, Japan-China IT business

　　　　　　System development business, Japan-China IT business support