Expo 2025 Osaka-Kansai Official Licensed Product EXPO 2025 Osaka-Kansai Expo Castella" will be on sale at the Ginsou Shinsaibashi main store from August 23 (Fri.). Pre-sale at Castella Ginsou Shinsaibashi main store from Friday, August 23.

Ginsou Co. (Head office: Chuo-ku, Osaka; President: Sukenari Akagi) has signed a sub-license agreement with the Expo 2025 Osaka/Kansai Master License Office and will begin selling the licensed product "EXPO 2025 Osaka/Kansai Expo Castella" featuring the official character Myakmyak at the Expo 2024 Osaka/Kansai Expo. The licensed product, "EXPO 2025 Osaka-Kansai Expo Castella," featuring the official Osaka-Kansai Expo character Myakumyaku, will go on sale at the GINSO Shinsaibashi main store from August 23, 2024 (Friday).

After that, the sales channels will be expanded as needed at GINSO's retail outlets and stores where the product is purchased.

EXPO2025 Osaka-Kansai Man Castella

What is the officially licensed product "EXPO2025 Osaka-Kansai Expo Castella"?

The new licensed product "EXPO2025 Osaka-Kansai Expo Castella" will be packaged with a design of Myakmyak, the official character of the Osaka-Kansai Expo, while maintaining the same Castella content of our signature product "Castella 21 Blue Box".

The Castella is made from carefully selected ingredients and baked slowly using traditional methods, and is characterized by its "fluffy texture and moist mouth feel," which is different from conventional Nagasaki Castella.

In 2013, it was also certified as an "Osaka Product of Excellence," a processed food that has been loved for a long time in "Osaka, the Kitchen of Japan" and is recommended as a souvenir or gift.

The package is designed to reduce CO2 emissions.

For "EXPO 2025 Osaka-Kansai Expo Castella," we reviewed the packaging from the material stage and made it lighter than conventional products to reduce CO2 emissions.

In the process of improving the package, we met with "Earth hacks Co.

The "Decavo Score" is an index that scores the CO2 emission reduction rate of products and services.

Compared to products using conventional materials and methods, it indicates the reduction rate of carbon dioxide equivalent emissions that change as a result of environmentally friendly innovations.

Based on the Decavo Score calculation, the "EXPO 2025 Osaka-Kansai Expo Castella" was certified as having achieved a 5% reduction in CO2 emissions compared to conventional products.

The "Decavo Score," which expresses the CO2 reduction in numbers, is shown on the bottom of the package.

ABOUT THE PRODUCT

Our company, which has its head office in Shinsaibashi, Osaka, has signed a sub-license agreement with the Expo 2025 Osaka/Kansai Master License Office to sell "Expo 2025 Osaka/Kansai Castella" in order to help boost the Osaka/Kansai Expo.

EXPO2025 Osaka-Kansai Expo Castella" was created with the concept of using CO2 reduction packaging to pass on the history and tradition of Osaka's food and souvenir confections to the next generation.

The Castella, which can be stored at room temperature, is packed in slices for easy eating and can be widely used as Osaka's traditional confectionery for Osaka souvenirs and hand-me-downs. Please try it for yourself.

The shelf life is 36 days from the date of manufacture, and it is sliced into five easy-to-eat slices.

EXPO2025 Osaka-Kansai Mangakastella 2

Outline of the product

Product name: EXPO2025 Osaka-Kansai Expo Castella

Content ：5 slices

Manufacturer ：Ginsou Co.

Price: 702 yen including tax (main body price 650 yen)

Shelf life : 36 days from manufacture

(C)Expo 2025

Pre-sale store <Castella Ginsou Shinsaibashi Main Store

Period ： August 23, 2024 (Fri.) -

Location ：1-4-24 Shinsaibashi-suji, Chuo-ku, Osaka City

Business hours: 10:30 - 19:00

Other sales are scheduled at any time at Ginsou directly-managed stores, department stores, mass merchandisers, souvenir stores, and souvenir corners mainly in Osaka.

◆Company Profile

Company name: Ginso Co.

Representative: Sukenari Akagi, President and Representative Director

Location: 1-4-24 Shinsaibashi-suji, Chuo-ku, Osaka-shi, Osaka 542-0085

Establishment : August 1952

WEB : https://www.ginso-shop.com/SHOP/221.html