Can be used for both casual and business, Soft and comfortable all-weather shoes for women now on sale

fitfit Corporation (Head office: Setagaya-ku, Tokyo; Representative Director: Keiko Hayashi), a manufacturer and seller of women's shoes that are easy on big toes, will start selling "Water-repellent soft stretch ribbon ballet" and "Water-repellent soft stretch moccasins," which fit softly from the moment the first foot is put in, from mid-August 2024. The products will be available from mid-August 2024 at 57 directly managed stores nationwide, the official fitfit website (https://fitfit.jp/), and through mail order on the Internet.

Left) Water-repellent soft stretch moccasins, Right) Water-repellent soft stretch ribbon ballet

Ballet shoes and moccasins are easy to put on and take off and give a neat look. They are highly versatile, from everyday wear to business occasions, but their drawback is that they tend to put a lot of strain on the feet. Therefore, we have developed low-heeled, water-repellent casual shoes with a low heel that are soft and comfortable to wear and allow for light foot movement, by paying particular attention to materials and manufacturing methods.

Product Description

We developed a new last for casual shoes with thickness at the toe and thumb. The toe design combines the qualities of both square and round to provide a relaxed width and is easy on the big toe.

Toe tip design

The lightweight rubber sole is emblazoned with an emblem expressing "Connection with Customers" in the form of two hearts. This emblem enhances slip resistance when walking. The heel has a stable, wide ground contact surface and a sound deadening lift that does not make a clacking sound. The lift is also replaceable for long-lasting use. The water-repellent soft stretch moccasin has a decorative welt with a bijoux line.

Shoe sole design

The outsole and midsole design thoroughly pursues softness, as it also features good flexibility that belies its appearance. The rearfoot part is shaped to firmly support the metatarsal area of the foot and the foot arch, and the surface is covered with non-slip synthetic leather to reduce forward slippage. The forefoot is made of antibacterial and deodorant mesh fabric with a built-in cushion that is comfortable to the foot, maintaining a comfortable in-shoe environment. The enamel stretch material is soft, stretchy, and easily conforms to the foot.

Flexibility

The "Water-repellent soft stretch ribbon ballet" has a soft finish with no hard core in the heel and toe. The slightly deep shirred elastic in the footwear provides a gentle hold. The ribbon is thin and subtle. The swinging multifaceted cut string tip decoration is accented with a specification that does not damage the upper material. In addition, the teardrop-shaped opening at the instep creates a feminine sense of sloppiness.

Multi-faceted cut cord-tip decorative ribbon

The "Water-repellent soft stretch moccasin" is made of enamel stretch material that resists stains and is safe even on rainy days. The stretchy material makes the moccasins soft and comfortable to wear, even in the rain. Soft padding is placed on the heel, which is prone to soreness, and shirring at the opening and elastic under the front moccasin allow the shoes to gently fit both high-stepped people and people with thin insteps who find it difficult to stabilize their feet. Both can be worn without worrying about the weather and are easy to clean with a quick wipe.

Enamel stretch material is safe even on rainy days.

Product Specifications

Water-repellent soft stretch ribbon ballet

Product Name ： Water-repellent soft stretch ribbon ballet

Color ：Black, pink gold, steel

Size ：22.5cm～24.5cm

Upper Material ：Synthetic leather

Heel height ：3.0cm

Shoe width ： 3E

Price ： 13,090 yen (tax included)

Water-repellent soft stretch moccasin

Name ： Water-repellent soft stretch moccasins

Color ：Black, reddish brown, nuance gray,

Size ：Red Brown, Nuance Gray 22.5cm～25.0cm

　　　　　　　Black 22.0cm～25.0cm

Upper material : Synthetic leather

Heel height ：3.5cm

Shoe width ： 3E

Price ： 13,090 yen (tax included)

Available at: 57 stores directly managed by the company, fitfit's official website (https://fitfit.jp/), online shopping, etc.

About fitfit, Inc.

fitfit was founded in 2011 with the goal of providing "shoes that allow women to enjoy fashion to the fullest without pain, even if they have bunions. The brand is supported by many people as a brand that "energizes women from the feet up".

We hope that each and every woman will continue to walk through life in her own way with shoes that fit her feet perfectly, and that she will look forward to the future.

fitfit corporate website: https://corp.fitfit.jp/

fitfit" and "Walk with me" are registered trademarks of fitfit, Inc.

The information in this press release is current as of the date of publication, and is subject to change without notice. Please note that the information in this press release is current as of the date of the announcement and is subject to change without prior notice.

For inquiries regarding this matter, please contact

fitfit store customer service center 0120-064821 (free of charge)

Mobile phone/IP phone: 0570-064821 (charged)

Business hours: Weekdays 10:00-18:00