Nihonbashi Hamacho EBISUYA, the location bento restaurant, launches the ultimate chicken rice onigiri! Newly released "EBISUMESHI rice", now on sale at Nakamise in Asakusa to rave reviews!

2024.09.02 10:00

有限会社エビスフーズ

Nihonbashi Hamacho EBISUYA (Nihonbashi Hamacho, Chuo-ku, Tokyo), a well-known supplier of location bento for the TV industry, movies, concerts, commercial productions, and various events, has launched a new product, the ultimate chicken rice ball "EBISUMESHI" in individual packages.

The company has been experimentally manufacturing and selling the product since spring, and now it has made its full-scale debut on the menu. Kikuya, the Asakusa Nakamise dumpling shop, sells a limited quantity (60 to 90 per day) on business days, and the product is sold out every day. They are also ideal for gifts. We hope you will take advantage of it.

Ebisumeshi Image

The ultimate "Chicken Rice Onigiri" is fresh and crunchy! It tastes great, too!

Chicken rice balls" have been used in TV dramas and variety shows, as well as at stage rehearsals and various events. No matter how busy the audience is, these rice balls filled with side dishes have been useful as a threefold combination of convenience, taste, and satisfying satisfaction. In addition to renewing the "Chicken Rice Rice Ball" and increasing the amount of chicken meat, we launched a project to make the ultimate chicken rice ball, which we began to sell on a trial basis in June as "Ebisu Rice Ball" bearing the name of the restaurant.

The response from customers was that, in addition to the ease of eating the individually wrapped rice balls, the addition of lotus root and even more chicken teriyaki as a secret ingredient made the rice balls even more crunchy and tasty than the chicken rice balls, and many said they were highly satisfying and great as a gift.

Preliminary sales also began at "Kikuya" in Asakusa Nakamise. The taste is easy to understand for tourists and foreign customers alike, and the volume is just right.

Kikuya Image

EBISUYA's location bento got its start as a gift from a famous actress.

Originally, Nihonbashi Hamacho EBISUYA started 21 years ago to promote "Yoshino chicken rice," a famous local dish of Oita Prefecture, in Tokyo. It is the ultimate fast food as well as slow food, made with the taste of grandmothers in the countryside by grandmothers in Tokyo who put their heart and soul into their creations. Onigiri rice balls with side dishes are perfect for stage rehearsals, and the reputation of the service, which delivers 24 hours a day, 365 days a year, quickly spread to include backstage visits to Kabuki theaters, stage performances, movie shoots, concerts, and other events, as well as visits to those in the middle of a campaign.

The taste of Chicken Meal was carried over to the bento boxed lunch format, and it has become a staple at front-line production sites such as TV dramas and commercial productions, and is now indispensable as "THE location bento" as a staple at production sites.

In this environment, "Ebisu-meshi" is a new flavor that can be recommended to customers who seek a higher grade of "supply rice", easy to pack in individual packages, and above all, deliciousness and quality.

■The secret of its popularity is the combination of the texture of lotus root and chicken teriyaki, which is the secret ingredient

Chicken rice directly from the Yoshino Chicken Rice Preservation Society, which was also introduced in Mimeshinbo, was once eaten by hunters after hunting pheasants, pigeons, and mountain birds. It has become a meal of hospitality and has been passed down from generation to generation. Plenty of burdock removes the smell of the meat, and the unique process of cooking the rice and then adding the hot ingredients to follow makes the taste stand out. The same amount of ingredients are added as the rice, allowing the flavors to soak in slowly, making the dish even tastier after it cools. In addition to the deliciousness of this chicken rice, lotus root is sweetly fried and used as a secret ingredient, giving it a surprisingly firm texture. The combination with the teriyaki chicken creates an exquisite flavor that is so addictive with its crunchy texture and robust seasoning.

Special sales have started on the main restaurant menu (reservations made through the official website or by phone).

Kikuya" in Asakusa Nakamise is selling it to rave reviews for 400 yen per piece (tax included).

At the main store, the special price of 380 yen/piece is available for now, and 5-piece and 12-piece packs are available for gift-giving.