Press Relase / News Release Distribution Service [@Press]

Note: This page is a machine translation of the Japanese original and is provided for reference only.
In the event of any discrepancy between this page and the original, the original shall prevail. Click here for the original text.

The 39th "Sanma Festival" held at Yuriage Port Morning Market on September 8

~Enjoy the taste of autumn while feeling the sea breeze! Enjoy the taste of autumn while feeling the sea breeze! ~ Enjoy the taste of autumn while feeling the sea breeze!

ゆりあげ港朝市協同組合

Yuriage Minato Asaichi Cooperative Association (Head office: Natori City, Miyagi Prefecture; Representative Director: Hiroyuki Sakurai; hereinafter "Yuriage Minato Asaichi") will hold its autumn event "Sanma Festival" on Sunday, September 8, 2024, in Natori City, Miyagi Prefecture.


Event URL

https://www.yuriageasaichi.jp/post/sanma-festival2024


Sanma Festival to be held on September 8, 2024


Background of the "Samma Festival

In 1985, we held the "Free Tasting Event of Grilled Fresh Samma over Charcoal Fire" as the first event in Japan where children could experience the fun of grilling samma and the taste of freshly grilled samma over charcoal fire and eat it by themselves. Although the event is held outside of the area where the samma is landed, in recent years it has been called the "Samma Festival" and has grown to become a popular annual event loved by the local community.

This season's landings of saury are expected to be two weeks earlier than last year, and the size of saury is expected to be slightly larger. However, the catch is unstable and the price is 20% lower than last year, but it is still expected to be sold as a high-end fish during the month of September. Against this backdrop, the Yuriage Port Morning Market will again this year hold the "Sanma Festival" earlier than any other time of year in Japan, with a selection of large, fatty Hokkaido saury.

In the clear morning air of early autumn in Yuriage, the smoke rising from the charcoal fire mixes with the fat of the fish, creating an appetizing aroma that spreads throughout the area. The smiles of families grilling the fish are sure to fill the air as the fish are laid out on the silver netting, crackling and roasting to a golden brown.

Through this event, we hope that many people will learn about the delicious taste of "sanma," the autumn delicacy, and that this will help to pass on the culinary culture and revitalize the local community.


Enjoy samma freshly grilled over charcoal!

You can grill and eat raw sanma by yourself.


Details of the "Sanma Festival

Grilling the fish yourself is a special experience! Enjoy the taste of autumn while feeling the sea breeze!

The popular "Sanma Festival" will be held again this year. This year, we will prepare approximately 2,000 fresh samma! This year, we will prepare about 2,000 fresh sansma, which will be grilled over charcoal by the guests themselves, and you will be able to enjoy the freshly prepared, hot sansma for free.


The fun begins at 6:00 a.m.

1. 6:00 - Numbered ticket distribution begins

Numbered tickets will be distributed to those who line up.

Numbered tickets will be distributed to those who line up. 2.

Announcement of numbered tickets

Numbered ticket numbers will be announced as soon as the fish are ready on the tray.

While you are waiting for your number, please enjoy shopping at the stores in the venue. 3.

3. please pick up the raw saury in exchange for your numbered ticket

You will be guided to the grilling area at a special tent in the Yuriage Port Morning Market in exchange for your numbered ticket. 4.

4. grill at your own pace at the special grilling area.

Please grill the fish on the charcoal grill to your own personal preference.


The restaurant will also sell sanshima at the on-site restaurant.

Sold at the on-site store as well.

Other】・・Samma to-go are also sold at the on-site store.


Notes】・Numbered tickets are limited.

Numbered tickets are limited.

Please be sure to grill the raw sansma at the grill before taking them home.

Please be careful with fire.

Please dispose of garbage in the designated garbage cans.



Outline of the festival

Date : September 8, 2024 (Sun.) from 6:00 a.m.

Venue : Yuriage Port Morning Market (3-5-1 Yuriage Higashi, Natori City, Miyagi Prefecture)

Participation fee: Free of charge

Distribution of Sanma: about 2,000 fish

Official website: https://www.yuriageasaichi.jp/

Sponsor: Sendai Central Wholesale Market, Sendai Suisan Co.



About "Yuriage Port Morning Market" and "Yuriage Kitchen & Gallery Maple Kan

Yuriage Port Morning Market is a popular morning market in Yuriage, Natori City, Miyagi Prefecture, featuring fresh local seafood and vegetables. Held every Sunday and national holiday from 6:00 a.m. to 1:00 p.m., the market is a bustling place with about 50 stalls.

Yuriage Kitchen & Gallery Maple Kan is a wooden building located in Yuriage Port Morning Market. It has a food court where visitors can enjoy seafood rice bowls made with fresh seafood purchased at the morning market and dishes using local ingredients, as well as a souvenir sales corner and an exhibition space introducing local history and culture.


Business hours: Morning market days (Sundays and holidays)...6:00-13:00

     Weekdays and Saturdays (closed on Thursdays)...10:00-16:00

     (Yuriage Kitchen & Gallery Maple Pavilion only)



Access

Car : Approx. 38 minutes from JR Sendai Station, Approx. 15 minutes from JR Natori Station, Approx. 4 minutes from Natori IC

Train : Take a shared-ride bus "Natori-go" or a cab after getting off at JR Natori Station.

Parking: Free parking available (200 cars in the west side parking lot, Memorial Park parking lot on the northwest side)

GoogleMaps: https://maps.app.goo.gl/r12wBP1W6SwC7WqY7



Outline of the Association

Trade name: Yuriage Port Morning Market Cooperative

Location: 3-5-1 Yuriage-higashi, Natori-shi, Miyagi 981-1204, Japan

Representative: Hiroyuki Sakurai (Koichi), President

Establishment: June 2000

Business: Joint purchasing of goods and sub-materials handled by cooperative members

URL : https://www.yuriageasaichi.jp/