Miruku Manju "Kibuna-Mamori" will be rebranded and officially launched as "Kibuna-Mamori" on September 27th! Kibuna-Mamori" was rebranded and officially launched as "Kibuna-Mamori"! Image character "Kibu-man" was also born as the head of the advertising division.

Shimotsukisaika Matsuya (Matsuya Wagashiten Co., Ltd., located in Mibu-cho, Shimotsuga-gun, Tochigi Prefecture) will take a new step forward by rebranding its miruku manju "Kibuna Monogatari," which has been loved by many people since 2008, as "Kibuna Mamori" (Kibuna's Tale). The rebranding will be officially launched on the memorable "Kibuna Day" on September 27, 2024.

Miruku Manju "Kibuna Mamori

About Kibuna Mamori

Kibuna Mamori" is a lucky charm derived from the "Kibuna Legend" of Utsunomiya, Tochigi Prefecture, and is an ideal gift for wishing your loved ones good health. It is carefully made at a factory in Mibu-cho, in an environment blessed with rich nature, delicious water, and clean air. The miruku manju is made with plenty of butter and milk, and the white bean paste carefully kneaded by wagashi craftsmen gives it an elegant sweetness and smooth texture. Please enjoy the moist and soft "Kibu Namamori.

Kibu Namamori image (1)

■About Kibu-Namamori

In addition to the new name, a friendly image character "Kibuman" was also created. His dorsal fin features the shape of a pine tree in reference to "Matsuya. As the head of the Advertising Division, he will work to spread "Kibu Namamori" to as many people as possible and to deliver deliciousness and happiness.

Kibu-man

＜Kibuman＞ Profile

Name ：Kibu-man

Birthplace ：Under the eaves of the Matsuya factory

Age ：Eternal 7 years old

Birthday ：September 27th (Kibuna Day)

Personality ： A gourmand

Hobby ：Suggesting sweets to anyone and everyone

Special Skill ：Purges bad luck with the power in his red face

Work ：Promoting the deliciousness of sweets

Favorite food : Manju, sweets (especially Japanese sweets)

Charm point : Dorsal fin in the shape of a pine tree

A papier-mâché kibuna hung under the eaves of a tasty confectionery factory.

The smell was too good to resist and it came to life.

He is working to spread wagashi in order to make as many people as possible feel deliciously happy.

Her red face has the power to ward off bad luck.

When he is in mischievous mode, he grows legs to help him fly, jump, and run around.

The quality of the ingredients is extremely important in making delicious wagashi. Our artisans use only ingredients carefully selected by their experienced eyes and palates. In addition, in order to deliver "safe and secure" products to our customers, we conduct strict quality control by conducting bacterial inspections at a specialized institution. We aim to make "Kibu Namamori" a well-known confectionery in Shimono and to make it a long-loved Japanese confectionery.

■Our Commitment to the Store

Founded in 1955, the store was designed in the image of a "Kyoto machiya," with the exterior made of cedar wood and clay from Tochigi. The impressive eaves lantern signboard gives the store an impressive appearance, and it has a "spacious interior" and "high ceilings" so that customers can select products at their leisure. We hope that customers will enjoy selecting confections to their heart's content in a store that grows in depth with the passage of time.

Inside the store

About Matsuya Wagashiten Co.

Founded in Mibu-cho, Tochigi Prefecture in 1955, Matsuya was established in July 2008. We are committed to developing safe and delicious Japanese confectionaries, focusing on ingredients and production methods.

≪Company Profile≫.

Company name: Matsuya Wagashiten Co.

Head office location: 2284-1, Azuka, Mibu-cho, Shimotsuga-gun, Tochigi

Telephone number ： 0282-86-0051

Cell phone number: 090-8831-4988

Representative: Katsuhiro Kaminaga, President

Establishment ： April 1955

Establishment : July, 2008

Business description: Manufacture and sale of Japanese confectionery

Capital ： 3 million yen

Number of employees: 10 (including part-timers)

URL: http://saifuuka-matsuya.com

Mail order site: https://saifuuka-matsuya.com/store/item/index.php

Instagram ： @mibu_matsuya https://www.instagram.com/mibu_matsuya/