Press Relase / News Release Distribution Service [@Press]

Note: This page is a machine translation of the Japanese original and is provided for reference only.
In the event of any discrepancy between this page and the original, the original shall prevail. Click here for the original text.

Patented cooking water that controls seafood odors PROTONA" Crowdfunding Starts

I like fish, but I don't like the smell of fish processing! A helpful item for those who do not like the smell of fish processing!

株式会社IWAMOTO

IWAMOTO Corporation (Location: Osaka, Japan; President: Yasuto Iwamoto) has started a crowdfunding campaign on September 1, 2024 to sell its patented seafood cooking water "PROTONA.


Crowdfunding page URL: https://kibidango.com/2607

Crowdfunding top page

Background of the project

We have decided to conduct crowdfunding for the commercialization of our patented cooking water "PROTONA ZERO" and seasoning water "PROTONA CUSTOM" in order to bring safe, secure, and delicious seafood to your tables.

PROTONA ZERO" is for sterilizing fresh water "Vibrio parahaemolyticus" etc., while "PROTONA CUSTOM" is water that can be washed while adjusting osmotic pressure.

I like fish, but I don't like the smell of fish processing! The developer of this product wanted to reduce the number of people who dislike fish, and after many years of trial and error, he created this product.

We have received a lot of attention on Instagram, and when we offered "PROTONA" samples, they were very well received.



Comparison of the part soaked in PROTONA CUSTOM


Product Features

1) Enables control of fish and seafood odors

PROTONA ZERO" cooking water and "PROTONA CUSTOM" seasoning water have been developed to solve the following problems: people who like fish but are concerned about the smell in the kitchen during and after cooking, people who don't like the smell on their hands and don't want to cook much, people who like fish but don't like the smell, people who catch fish and bring it home cold but can't help the smell. I like fish, but I don't like the smell on my hands, so I don't want to cook much... I like fish, but I don't like the smell.

PROTONA was developed through many years of trial and error to reduce the smell of seafood when processing it at home and to make it tastier.

PROTONA" does not use hypochlorite water, and is a very safe and secure water for cooking seafood. It has been inspected for safety, and we have obtained a manufacturing license from the public health department.


2) Easy to use and safe and secure for eating seafood

The water is used by washing, wiping, and spraying with a mist, so anyone can use it easily by following the precautions.


Cautions

Wipe thoroughly after cooking.

Do not use "PROTONA" after washing with tap water.

Use of "PROTONA" on fish that has lost its freshness will not restore freshness.

Fish cannot be soaked in "PROTONA" for an extended period of time.


Wash fish quickly with "PROTONA".

It has been confirmed that quick cleaning minimizes the loss of flavor and aroma of fresh fish while effectively removing surface contamination. Appropriate treatment will help maintain a high quality finish.

PROTONA ZERO" is available for the prevention of halophilic bacteria such as Vibrio parahaemolyticus.

After washing with "PROTONA ZERO", please use "PROTONA CUSTOM" to restore the color of the fish.

The use of "PROTONA ZERO" or "PROTONA CUSTOM" will not reduce the odor of fish that are not fresh, have had their internal organs ruptured, and have become soaked in the body, or have deteriorated and decayed.


3) Food loss can be reduced

PROTONA ENVIRONMENT delays fish spoilage by inhibiting the activities of many bacteria and microorganisms, thereby preserving freshness. It also neutralizes trimethylamine, thereby reducing fishy odors.


<Innovation through patented technology

The fact that this technology has been protected as a patent is proof of its uniqueness and practicality. This technology has the potential to provide new value to the food industry as a method that preserves freshness while maintaining taste and aroma.

*"PROTONA" is not a preserved water.


PROTONA ZERO Cooking water

PROTONA CUSTOM Seasoning water


More information is available on the crowdfunding project page and Instagram.

Developer Instagram : https://www.instagram.com/protona_official/

Official Instagram : https://www.instagram.com/protona55?igsh=MXRkbDUwb2hndTc2dA==



About Returns

30,000 yen: We will provide a demonstration workshop (with product) by the developer.

     Actual tasting and discussion of applications, etc. (a must for restaurants)

5,000 yen: Provides a set of "PROTONA ZERO" 2L x 1 "PROTONA CUSTOM" 2L x 1


We also offer a set of natural fresh fish box from Imabari and a round-table discussion course with a course meal by a professional chef.


Returned goods Example of Imabari's natural fresh fish box


Project Summary

Project name: "PROTONA" from Osaka, bringing safe, secure, and delicious seafood to your table!

Period : September 1, 2024 - September 26, 2024

Return : From November 2024

URL : https://kibidango.com/2607

Project manager: Tomomi Iwamoto



Company Profile

Company name : IWAMOTO Co.

Representative : Yasuto Iwamoto, President

Location: 5-3-20-802 Oimazato-Minami, Higashinari-ku, Osaka-shi, Osaka 537-0013

Establishment : January 2011

Business description: Construction, sales of marine products and seasonings, etc.

Capital: 500,000 yen



For inquiries regarding crowdfunding, please contact

IWAMOTO Co.

TEL:06-4393-8774