Jewelry with floral motifs inspired by the city of Florence, Italy "Dalia bianca" to be launched on October 1

~ Limited editions with rare diamonds are also available.

2024.09.18 09:30

PIREE Co., Ltd.

PIREE Corporation (Location: Taito-ku, Tokyo; Representative: Mika Yuzawa), a company that produces and sells originally designed jewelry, will release four rings in the "Dalia bianca" series, inspired by the streets and buildings of Florence, Italy, and featuring an exquisite and detailed design that maximizes the beauty of the gemstones. Inspired by the city of Florence, Italy, and its architecture, the company will launch four products in the "Dalia bianca" series, rings with a floral motif, on October 1, 2024.

URL of "Dalia bianca" product page: http://piree.net/item/ring-item/3195.html

Left: Dalia bianca / Mille K18YG ring Right: Dalia bianca / Mille platinum ring

How Dalia bianca was born

PIREE has been producing custom-made jewelry for bridal and other special occasions.

In recent years, however, the number of people who want to enjoy jewelry on a more everyday basis and in a more familiar way has been increasing rapidly. More glamorous and impactful designs are preferred, and the need for jewelry as a means of expressing one's lifestyle and world view is increasing.

Dalia bianca/mill K18YG ring

This is due to the fact that after the Corona Disaster, many brands are transmitting their products through social networking services, and users have more opportunities to see "good things" on a daily basis. Furthermore, people are increasingly choosing products that convey the brand's thoughts and the story of its creator in areas that are not visible to the naked eye, in addition to the apparent quality and price.

In order to respond to such customers, PIREE has decided for the first time to produce original jewelry that is not made to order, but rather expresses the brand and the designer's commitment.

Features of Dalia bianca

This series of jewelry represents the museum-like buildings and cityscapes that owner/designer Mika Yuzawa saw in Florence, Italy, the capital of art, where she stayed to study jewelry.

The series features a modern interpretation of the floral motifs that were at the height of their popularity in antique jewelry around the 19th century in Europe, characterized by PIREE's concept of design that "brings out the beauty of the gemstone to the fullest," and this time emphasizes the delicacy and elegant sparkle of the jewelry when worn.

Left: Dalia bianca / K18YG ring Right: Dalia bianca / platinum ring

Dalia bianca means "white dahlia flower. The motif of this ring is a large dahlia flower, and while it is large in size and has a strong presence, the openwork throughout the ring creates a light feeling. The words "gratitude and abundant love" in the language of flowers express the wish that even in our modern life, where many things happen, we can spend our days with warmth and gratitude for ourselves and all the people and things around us, and enrich our hearts.

Dalia bianca / Platinum ring

All products, including limited-edition products (Mill Platinum Ring and Mill K18YG Ring) using rare "Old European Cut" and "Rose Cut" diamonds, are sold on a fully-order basis. We are also planning to expand the Dalia bianca series products for the Christmas season.

From the owner/designer

~ Mica Yuzawa

When I lived in Italy, I was deeply impressed by the culture that values historical objects. When I entered the jewelry industry at the age of 19, I still vividly remember that I wanted to be involved in the work of passing on jewelry to the next generation with my heart and soul.

At PIREE, we are committed to creating high-quality jewelry that can be used and nurtured over many years with maintenance, and that can be handed down to the next generation.

While making use of the culture and techniques learned overseas, PIREE is committed to Japan-made jewelry with a renewed appreciation of the delicate craftsmanship and care of the Japanese people.

Outline of the products

Product name: Dalia bianca

Launch date ：October 1, 2024 (Tuesday)

Type ：Platinum ring, K18YG ring,

　　　　　Mill platinum ring (limited quantity), Mill K18YG ring (limited quantity)

Price ： 432,300 yen (including tax), 488,400 yen (including tax),

　　　　　500,500 yen (including tax), 547,800 yen (including tax)

　　　　　Size 15 and larger are available at an additional charge.

Size: Available from size 5 to size 18 in increments of 0.5

　　　　　Ring top: approx. 16.5 mm (length) x 16.5 mm (width)

　　　　　(Mill series: approx. 16 mm (length) x 16 mm (width))

　　　　　Arm approx. 2mm