The buzz is booming! Hokkaido raw doughnut specialty store with a huge lineup in Sapporo every day! MILK DO dore iku? Opening in Utsunomiya Esoshima on September 30 (Monday)!

2024.09.19 09:30

株式会社MILK DO dore iku

MILK DO dore iku Inc. (Head office: 1016-23 SA Bldg., Minami 5-jo Nishi 9-chome, Chuo-ku, Sapporo, Hokkaido 064-0805, Japan; Representative Director: Yohei Isoda), headquartered in Hitachi-Omiya City, Ibaraki Prefecture, has concluded a franchise agreement with ReiHAN Corporation (Head office: 4309-1 Higashino, Hitachi-Omiya City, Ibaraki Prefecture 319-2224, Japan; Representative Director: (Head office: 4309-1 Higashino, Hitachi-Omiya-shi, Hitachi-Omiya-shi, Ibaraki 319-2224, President: Yasuhiro Yamada) have signed a franchise agreement and will open "MILK DO dore iku" (Hokkaido Fresh Doughnut Specialty Store) Utsunomiya Esoshima Store (1062-1 Esoshima-cho, Utsunomiya-shi, Tochigi 321-0102, Japan) on September 30, 2024 (Monday), the first store to open in Tochigi Prefecture.

Detailed URL: https://www.instagram.com/milkdodoreiku/

Produced by the food consulting group "hanninmae," this will be the 14th "Milk de Drake" store in Japan (6 in Hokkaido and 8 outside of Hokkaido).

The "Fluffy Egg" (360 yen), available only at the Utsunomiya Esoshima store, uses fluffy and moist eggs with a gentle sweetness. It is a prepared raw doughnut with a rich eggy flavor that is addictive.

The brand uses raw milk from Sapporo Agent Farm, a farm in Mifuka-cho, Hokkaido, which also has a training function, with the goal of contributing to the development of Hokkaido's primary industry and its sixth industrialization. We also form alliances with other companies in Hokkaido to realize integrated production, processing, and sales. This enables us to provide products that are cheaper, faster, and fresher. Since we can see the face of our customers from production to sales, everyone from children to the elderly can enjoy Milk de Drake's fresh doughnuts with peace of mind and safety.

Fluffy Eggs" available only at stores

Milked Drake's spreading across the country

Menu items available

Milked Drake Spreading Nationwide

Fresh doughnuts from a dairy farm

Dairy cows at a dairy farm in Mifuka

About Milked Drake

Milkdrake is Hokkaido's first doughnut store specializing in fresh doughnuts, and opened its first store in Sapporo on Tuesday, February 14, 2023.

Unlike conventional doughnuts, "raw doughnuts" have a texture that disappears in the mouth and is so soft that it seems to fall apart when held in the hand. The doughnut's round shape is so cute that many people are posting it on SNS, making it a trendy sweet in Hokkaido.

Milked Drake's raw doughnuts feature a moist and smooth dough made mainly from flour from Tokachi, Hokkaido's magnificent land, with plenty of eggs and butter. Pasteurized milk raised on a dairy farm in Mibuka-cho, Hokkaido, which is free of preservatives and other ingredients, gives the doughnut a rich, sweet taste. The cream is also prepared with various flavors based on rich fresh cream made from raw milk from the Nekushiro region of Hokkaido. The outside is fried crispy and the inside melts in the mouth like fresh cream. About 10 flavors are available, including homemade custard, chocolate, mixed sugar, and seasonal products.

Homemade custard 350 yen

Pure whipped cream 350 yen

Chocolat Nut 460 yen

Fluffy Eggs" available only at the store: 360 yen

Product Lineup

Mixed Sugar 290 yen

Pure whipped 350 yen

Earl Grey 350 yen

Homemade Custard 350 yen

Homemade Tiramisu 380 yen

Milked Glaze 360 yen

Chocolat Nuts 460 yen

Happy An Butter 380 yen

Pistachio 460 yen

Fluffy egg 360 yen

All prices include tax.

Store Outline】 Store Name ： "MILK DO dore iku?

Store name ： "MILK DO dore iku? Utsunomiya Esojima Store

Location ： 1062-1 Esojima-cho, Utsunomiya-shi, Tochigi 321-0102

Regular holiday ： None

Business hours: 11:00 - 19:00 *Close when sold out

Form of service ： Take-out

Price range including tax ： 290 yen - 460 yen

TEL ： 050-8884-0895

FAX ： 050-8884-0855

URL ： https://www.instagram.com/milkdodoreiku/

About "hanninmae," a food production group

Based in Sapporo, Hokkaido, hanninmae is a food production group that operates 27 restaurants in 10 different business categories nationwide. They provide one-stop support for product development, design, and sales promotion.