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The Simple Rich Life(R) from Ginza, Tokyo Supporting a journey of new self-discovery! A special project for women is now underway!

鴻鵠の志の会

Koukokuno Shikinokai (Representative: Kazumi Ogino, Fujimi-shi, Saitama) proposes a way of life suitable for the coming age, and is developing various measures to support self-improvement. As part of this effort, the company is launching a special project called "Simple Rich Life(R)" for women in Japan and abroad. This project, which is being promoted in collaboration with Simple Rich Life Corporation (President: Rieko Otsuka, Ginza, Chuo-ku, Tokyo), is a new journey of self-discovery from Ginza, especially for women who want to reexamine themselves and discover new charms.


Koukokushi no Shikai Logo


Simple Rich Life(R)" produces a lifestyle suitable for the new era.

Simple Rich Life(R) is a program that aims to enable women to obtain a rich and simple lifestyle while pursuing their own individuality in response to the rapid changes in today's society. What do you really want to be, what are your potentials, and what changes are necessary to achieve them? These questions will be answered in concrete terms during the two-day course.

This program is designed to accommodate participants from overseas, providing them with an experience to create themselves anew while experiencing Japanese culture and hospitality. The experience in Ginza, a symbolic location in Japan, will provide participants with an opportunity to discover not only themselves but also a new Japan.



■"A Journey of Self-Discovery" to polish both the inside and the outside in a two-day course.

At the heart of this project is a two-day "Journey of Self-Discovery. Focusing on both the inside and the outside, this journey will provide a process for women to reexamine themselves and be reborn as a new person.


Day 1: Refining the Inner Self - A Process of Self-Discovery

The first day will focus on finding the inner self. The mental care course by Self Discovery Women's Academy (SWA) will help you understand your current mindset and prepare you to embrace change. It is a time to let go of the words, stereotypes, and common sense that others have told you and think about what you really want to be. The course lasts approximately six hours and encourages deep self-analysis and transformation of consciousness.

For lunch, a get-together will be held to deepen exchanges among participants while enjoying authentic Japanese food provided by partner restaurants. Participants will experience not only mental care but also heartwarming hospitality.


Day 2: Polishing the Outside - Transforming into a New You

The second day is a time to discover a more confident you through a change of appearance. You will have a hair change, makeup change, fashion change, and body care change at a partner store to find the style that best suits you, while receiving professional advice. During this process, participants confirm through discussions the appearance that suits them best and create a new image of themselves. By expressing your new self, your inner transformation will be further deepened.

Please note that the cost of hair, makeup, fashion, and body care will be borne at your actual expense, but we will provide you with a valuable experience to establish your own personal style with the support of our experts.


Before Transformation

After the transformation


■Future Development: The Possibility of the Simple Rich Life(R) Expanding Globally

Simple Rich Life(R) aims to be widely offered to women not only in Japan but also overseas. In particular, we are looking to expand the program to Vietnam and other Asian countries, providing many women with the opportunity to take a new step forward through self-improvement.

This program is not just a self-development course. It is a place to support you in designing your life anew and creating a new you for a new era. Participants will experience a "Simple Rich Life(R)" that is fulfilling both inside and out through a mind-body approach.


The Simple Rich Life(R) will be there to support all women who want to "change now" and "live more like themselves.

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