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Full of the autumn taste of sweet potatoes! A new product from "Nogami Red Haruka "Raw" Bread" to be released in limited quantities on October 16 (Wed.)

株式会社乃が美ホールディングス

Nogami, a premium "raw" bread specialty store, will begin selling "Beniharuka 'raw' bread," made with Beniharuka, one of the most popular sweet potatoes, in limited quantities at Nogami stores in Japan from October 16, 2024 (Wednesday).


Beniharuka "Nama" Bread 1


The bread is richly flavored with the aroma of Beniharu kiwifruit! Moist and glutinous texture

After repeated trial and error, we have used plenty of "Beniharuka," which is characterized by its moist texture and strong sweetness, and lavishly packed the mellow aroma and sweetness of sweet potatoes into this bread.

The fragrance of black sesame enhances the sweetness of Beniharu even more.

The sweetness of sweet potatoes added to our famous "raw" bread dough makes this a luxurious dish that allows you to enjoy the taste of autumn to the fullest.



Recommended way to eat it

First, please enjoy it as it is. You can enjoy the moist texture of "Beniharuka".

If you top it with cream cheese, the rich sweetness of Beniharuka and the salty taste of the cheese will create a perfect balance.



<Product Information

Product name: Beniharuka "raw" bread

Price : Half-size (1 loaf) 1,200 yen (tax included)

Sales period: From October 16, 2024 (Wednesday)

        Sales will end when the planned number of loaves are sold out,

         Sales will end as soon as the planned quantity is sold out.

Sales target stores: Stores in Japan

        Some stores may not carry the product.


Beniharuka "raw" bread 2


About "Nogami

Established in 2013, "Nogami" has 107 stores in Japan (as of October 9, 2024) specializing in high-grade "fresh" bread. Since its establishment, the company has been a pioneer in the high-end "fresh" bread market, delivering the unique and authentic taste of its bread to many customers by pursuing "softness," "fineness," "sweetness," and "aroma," with a texture and flavor that cannot be found anywhere else, while being particular about the ingredients and manufacturing methods used. Our artisans continue to meticulously review ingredients and production methods, and we will continue to strive for the "ultimate bread" that everyone, from children to the elderly, can enjoy right down to the crust.


The "Nogami" website: https://nogaminopan.com/

For each store, please visit: https://nogaminopan.com/shop_list/

Official Instagram: https://www.instagram.com/nogami_official/

            @nogami_official

Official X (old Twitter is here): https://x.com/nogamibread

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