LAWSON] Autumn limited edition "Apple Pie"-inspired Latte and Smoothie with the image of "Apple Pie" are now available! Available at MACHI cafe+ from October 15, 2024 (Tuesday)

LAWSON, INC. (headquartered in Shinagawa-ku, Tokyo; hereinafter "Lawson") will start selling "Apple Pie Latte" and "Apple Pie Smoothie" as new sweet drinks to remind people of the arrival of autumn at "MACHI cafe+" stores in Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Tochigi, and Niigata prefectures (35 stores as of the end of September 2024). MACHI Cafe+" stores in Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Tochigi, and Niigata prefectures (35 stores as of the end of September 2024) will begin sales on October 15, 2024 (Tuesday). Please enjoy the new MACHI cafe+ drink with a taste reminiscent of "apple pie" full of autumn flavors.

MACHI cafe+ website: https://www.lawson.co.jp/lab/tsuushin/art/1467026_4659.html

Apple Pie Latte, Apple Pie Smoothie

◎The Heartwarming Taste of Autumn "Apple Pailate

Apple Pailate" is a hot drink with a rich aroma of apples and cinnamon. The marshmallow topping adds a mellow, soothing and gentle flavor. It is the perfect drink for relaxation or between work and study this fall.

Price: 380 yen (tax included) *Only available hot

Apple Pirate

◎"Apple Pie Smoothie," a sweet drink full of special flavor

The "Apple Pie Smoothie" is a coffee and milk-based smoothie with the perfect blend of apple and cinnamon flavors. The optional whipped topping gives it an even more luxurious dessert-like flavor.

Price: 430 yen without whip (tax included) 480 yen with whip (tax included)

Apple Pie Smoothie

POP to be deployed in stores

Product Development Story

We wanted to offer an autumnal seasonal drink, so we developed a latte and smoothie with the image of apple pie. The most difficult part was to create the perfect balance of apple and cinnamon flavors. After repeated trial and error, we were able to achieve a quality that we can confidently recommend. We hope you will enjoy it while savoring the season.

(Product development manager: Toshiki Masaki, Daily/Food Products Department, Merchandise Division, LAWSON, INC.)

About the development of "MACHI cafe+" at LAWSON

From September 2022, LAWSON will fully launch the "MACHI cafe+," which offers handmade smoothies made with fresh bananas and specialty coffees, utilizing the store's kitchen space.

At first glance, the "MACHI cafe+" service, in which each cup is handmade and served after receiving an order from a customer, may seem counter to the times, but the business was started in response to the desire of store crews (part-time and part-time) to "talk with customers through hand delivery.

Through communication with customers, we aim to build a relationship with them so that they say, "I came to see you" or "I want to buy from you. Currently, we always offer 6 to 10 types of coffee, including smoothies that are handmade to order and special coffee that is ground and brewed one cup at a time. Since many of our customers visit us on a daily basis, we try to make sure that there is always something fresh to discover no matter when they visit our stores.

We select our stores based on the criteria we have established for the introduction of "fantasista" (*), which is an in-house certification based on the knowledge and skills of store crew members.

As of the end of September 2024, the system has been introduced in 35 stores in Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Tochigi, and Niigata prefectures.

*Lawson has had a "Fantasista System" in place since 2012 to recognize staff with excellent coffee-related knowledge and customer service skills to improve customer service and store operations. Currently, in addition to MACHI cafe, over 20,000 crew members have been certified in four different fields: customer service, machikado kitchen, and fast food.

MACHI cafe+ smoothies

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