Kariyushi wear brand "MAJUN OKINAWA", 2024 Autumn/Winter Collection on sale at the official online store!

Nisshin Shokai Co. (Head office: Itoman City, Okinawa; President: Naoya Oshiro) has begun selling all 14 models of the 2024 Autumn/Winter Collection from its Riyushi wear brand "MAJUN OKINAWA" on its official online store.

Official online store: https://www.majun-okinawa.jp/c/future/future_longshirts2024

2024 Autumn/Winter Collection

Outline of the Autumn/Winter Collection

Versatile items that fit any style, from a simple one-piece look to sophisticated casual wear with a jacket.

Casual, rough, beautiful, or elegant.

The lineup includes items that can be coordinated in an infinite number of ways to suit your mood and the occasion.

Men's lineup

Okinawa's flora, fauna, and traditional motifs are scattered throughout the lineup, giving the lineup an elegant yet distinctly Okinawan feel.

The lineup includes everything from the ever-popular one-point design to a gorgeous all-over pattern design that will make you the star of the show with just one piece. The moderately chic overall color development is highly compatible with jackets.

The casual style for adults that combines a sense of fun and elegance is complete.

Women's

The lineup includes blouse-type and three-quarter sleeve shirts that can be worn in all seasons.

The simple use of colors and autumn/winter-like color schemes, and the gorgeous botanical patterns create a sense of presence and an elegant impression.

The comfort and silhouette of the shirts are carefully designed and easy to care for. With its classy and gorgeous look, this dress is perfect for both everyday and special occasions.

Pick up new items

Shadow Flower L/S

Hibiscus and roselle flowers swaying in the wind and shadows are expressed with a lively and delicate touch. Vivid accents on the white floating flowers enhance the glamour, while the shadows of the flowers on the ground give a chic and tight impression.

The slim fit with lightly cinched waistline gives a sharp and stylish impression.

Kagehana L/S

Retail price: 16,500 yen (tax included)

URL : https://www.majun-okinawa.jp/c/mens/EEM04019S

Kumiodori pattern L/S

The design is reminiscent of a Bingata stage curtain, which carries on the spirit of Kumiodori, a traditional Okinawan performing art. The front section is decorated with a pattern based on the motif of kumiodori props such as hanagasa (Japanese traditional hats), norihasa (woven hats), a large fan, sanshin (a three-stringed Japanese instrument), and koto (a Japanese stringed instrument). The simple yet bold and lively use of the pattern and the skillful switching with the solid color section accentuate the unique coolness of this item.

Kumiodori pattern L/S

Retail price: 15,400 yen (tax included)

URL : https://www.majun-okinawa.jp/c/mens/EEM06019S

Natural Botanicals

A delicate and loose feeling is evoked in this garment, depicting plants native to the parks and fields of Okinawa with a transparent watercolor touch. The hidden ladybug pattern adds a subtle cuteness.

The combination of solid colors and gorgeous patterns creates a crisp design.

Natural botanical

Retail price: 13,200 yen (tax included)

URL : https://www.majun-okinawa.jp/c/ladies/EEL45169H

Elegance hibiscus

Using a motif of double-flowered hibiscus and Yaeyama purple loosestrife, the overlapping petals and fluttering wings of a butterfly are delicately expressed using line drawing and gradation.

Gathered sleeves with bell-like spread at the cuffs, combined with a simple crew neck, add an elegant accent.

Elegance Haibi

Retail price: 13,200 yen (tax included)

URL : https://www.majun-okinawa.jp/c/ladies/EEL44169H

Grace Botanical (3/4-length sleeves)

Flowers depicted with a gentle watercolor touch in the motif of Okinawan sasanqua (sasanqua), tsuwabuki (Japanese silver leaf), and hanachouji (Japanese buttercup), which bloom in winter in Okinawa, are both gorgeous and refreshing at the same time. The plain areas are also lightly colored to give an elegant and refined impression.

It is recommended as a comfortable piece that adds a touch of glamour to your daily coordination.

Grace botanical (3/4-length sleeves)

Retail price: 9,350 yen (tax included)

URL : https://www.majun-okinawa.jp/c/ladies/EEL14047S

About "MAJUN OKINAWA

MAJUN" is a brand of kariyushi wear nurtured in Okinawa, where the sun shines brightly, and each piece is sewn by hand by craftsmen.

The materials are carefully selected to ensure a comfortable stay, and the designs are based on Okinawan traditions, culture, and nature, while incorporating global culture and fashion trends.

We deliver quality comfort to the world that allows you to spend your time in style and comfort in various scenes of life.

Official X ： https://x.com/MAJUN_OKINAWA

Official Instagram ： https://www.instagram.com/majunokinawa/

Online Store ： https://www.majun-okinawa.jp/

■Company Profile

Trade name ： Nisshin Shokai Co.

Representative ： Naoya Oshiro, President and Representative Director

Location ： 4-21-7 Nishizaki-cho, Itoman City, Okinawa 901-0306, Japan

Establishment ： October 1985

Business activities: Manufacture, processing, and sales of men's wear, women's wear, and other various types of apparel

Capital ： 46 million yen

URL ： http://www.nissinsyoukai.co.jp/