Tackling Health Challenges with Medical x Entertainment! At the Numazu eSports Festival 2024 Anti-doping education and hands-on experience by sports pharmacists at Numazu eSports Festival 2024

Godo Kaisha Midoriya Pharmacy (Location: Shimada City, Shizuoka Prefecture; Representative: Masayuki Shimizu), together with FARMEDO Corporation and fiocco, will participate in the Numazu eSports Festival 2024 on Saturday, December 7, 2024, as part of the "Shizuoka Entertainment Enlivening Team.

Numazu e-Sports Festival 2024

Shizuoka Entertainment Enhancement Team" tackles health issues through the fusion of medicine and entertainment.

The "Shizuoka Entertainment Enlivening Team" was formed to broaden the scope of entertainment in Shizuoka Prefecture and to contribute to local health awareness and the promotion of a fair sports environment. Midoriya Pharmacy LLC, Furumedo Corporation, and fiocco, Inc. have joined forces to raise health awareness throughout Shizuoka Prefecture by providing a place where people can learn while having fun.

This year's exhibit will convey the importance of anti-doping education against the backdrop of the rapidly growing field of e-sports, which is also increasingly requiring anti-doping measures. The "Doping Guardian" experience, supervised by a sports pharmacist, aims to spread awareness of drug abuse prevention among competitors and the general public by providing a fun way to learn about the proper use of drugs and medicines.

Doping Guardian

About the Doping Guardian Experience Booth

At the "Doping Guardian" experience booth, visitors will be able to try out "Doping Guardian," a card game developed by Midoriya Pharmacy, LLC, that focuses on preventing "inadvertent doping. The game can be played by 2 to 5 players, and players take on the role of athletes aiming for the top and aiming to win while earning points. Drugs and supplements required during the game contain doping risks, and players will utilize "Doping Guardian" cards to prevent "inadvertent doping" by keeping their wits about them. This hands-on booth will provide an opportunity for visitors to learn the basics of anti-doping while having fun, and for visitors to learn more from the perspective of competition and health care.

Doping Guardian Products

About Doping Guardian: https://www.doping-guardian.com/user_data/about

About the Product Sales Corner

At the exhibition booth, a special merchandising corner will be set up by three companies, offering a wide range of related products. Midoriya Pharmacy LLC plans to sell products useful for e-sports fans and competitors alike, including "Doping Guardian" related goods that are popular as educational awareness items and practical, well-designed medication organizers. Furumedo Inc. and fiocco Inc. are also preparing original products that combine health and entertainment, as well as items to commemorate the experience booth. We are devising products that visitors can easily enjoy and take home as a memento of the festival.

The roles of participating companies and the significance of this year's event

Midoriya Pharmacy LLC: The company focuses on raising awareness of the prevention of drug abuse and the proper use of medicines by utilizing the expertise of sports pharmacists in the community. Through "Doping Guardian" and "Doping Specter," the company provides athletes and the general public with correct knowledge about drugs.

Doping Specter

Furumedo Corporation: Operates Okada Pharmacy, which has been rooted in the community for 70 years as "Atami no Kenkou-shitsu" (Atami's Health Center). Under the corporate philosophy of "Make tomorrow healthier," the company supports the health of residents and tourists. This time, by supporting the health of e-sports players, the company will contribute to the revitalization of a new culture.

FIOCCO Inc.: Operates two Hanamaru Pharmacies in Numazu City. Hanamaru Pharmacy, as an e-sports guesser support pharmacy, provides health support for e-sports guessers and recommends e-sports activities. This time, we will support e-sports guessers to have a healthy relationship with e-sports.

Outline of the event】 【Outline of the event

Event name: Numazu e-Sports Festival 2024

Date: Saturday, December 7, 2024, 11:00-17:00

Venue: Plaza Verde, Kiramesse Numazu (Numazu City, Shizuoka Prefecture)

Admission : Free

Sponsor : Numazu e-Sports Community

Co-organizer : Plasa Verde

Supported by: Numazu City, Numazu Board of Education, Numazu City Council of Social Welfare

URL : https://numazu-e-sports.com/

Exhibit Details

Doping Guardian Experience Booth: A hands-on program using "Doping Guardian" to learn about drugs and health while having fun.

Merchandise sales corner: Related products will be sold by various companies, offering items to commemorate the festival.

Past Events

Glossary: What is anti-doping?

Anti-Doping is an initiative to prevent the use of drugs in and out of competition in order to protect the fairness of sport and the health of competitors. The use of banned substances has negative physical and mental effects on competitors and also creates an unfair playing environment. In recent years, drug use for the purpose of excessive concentration and endurance has become an increasing problem in e-sports, and anti-doping education is needed. Anti-doping education aims to increase awareness of the risks and effects of drugs and to protect one's own health and the fairness of competition.