Card Game Simulates New Business Creation – Now Available in English!

Fostering Leadership and a Culture of Co-Creation for New Value Creation

2024.11.19 11:00

Wilson Learning Worldwide Inc.

Wilson Learning Worldwide Inc. (Location: Minato-ku, Tokyo; President and COO: Thomas Hollis Roth; Securities Code: 9610) has officially launched the English version of the "Value Creation Card Game/New Business Creation Experience Program" developed in collaboration with Project Design Inc.

This program provides participants with a simulated experience that cultivates leadership mindsets and a co-creative culture, enabling them to tackle the challenges of creating social value amid business transformation.

This experiential business training program divides participants into teams representing fictitious companies. These teams compete to develop new businesses and enhance corporate value while acquiring the perspectives, behaviors, and organizational culture essential for value creation within companies.

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Detail URL : https://japan.wilsonlearning.com/special/cardgame_en/

Introduction video URL: https://www.youtube.com/watch?v=UKsYqU_BSIE

Background and Objectives

Global Expansion of an Experiential Business Training Program that Fosters a Value-Creation Mindset

This program enables participants to engage in a series of actions, from tackling challenges to realizing new business ideas through gameplay. It fosters leadership, a mindset of continuous challenge, and a supportive, team-based co-creative culture. Already implemented by over 50 organizations in Japan, it has received widespread acclaim.

Responding to global demand for leadership and organizational culture transformation programs, Wilson Learning has developed an English version to support overseas offices. It has already been introduced to incoming executives of multinational companies, demonstrating its effectiveness in instilling a future-oriented mindset that promotes leadership and encourages employees to embrace challenges for value creation. After adapting it for cross-cultural settings, the English version is now officially available.

Program Features and Testimonials

Simulation-Based Gameplay Enhances Co-Creation Skills – Highly Praised by Early Adopters

In this program, participants are divided into teams representing fictitious companies. They compete to create new businesses, gaining key insights and methodologies for initiating business ideas, fostering supportive leadership, and cultivating a value-creation culture.

Feedback from participating companies includes:

- “I learned the importance of co-creation.”

- “It broadened my perspective and enhanced my strategic thinking.”

The program has had tangible impacts, helping participants reaffirm the importance of independence and co-creation and apply these lessons in their workplaces.

配られた「資源」カードと「資金」カードを使って「既存事業」カードに記された事業を実行する。WILLカードはゲームを進める上での重要なヒントとなる

Participants use distributed "Resource" and "Funds" cards to execute business strategies outlined on "Project" cards.

"WILL" cards provide critical hints for advancing in the game.

他チームとの交渉、共創がカギ

Negotiation and collaboration with other teams are key to success.

企業価値(現在資金と未来資産の合計)の最も高い企業が優勝する

The winning team is determined by the highest enterprise value, calculated as the sum of current funds and future assets.

Significance and Prospects of the English Version

From Individual WILL to Organizational Transformation – A Global Vision

The release of the English version marks a significant step toward enabling organizational transformation on a global scale. Designed to support cross-cultural and multinational teams, the program facilitates the sharing of value-creation mindsets and the transformation of corporate culture.

International companies that have adopted the English version have praised its fresh and impactful approach to fostering collaboration and innovation among individuals and teams. Wilson Learning remains committed to providing platforms where domestic and international organizations can learn together and take on the challenges of creating future value.

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