The hot "vegan cosmetics" from Vietnam has landed in Japan! 100% vegan brand "Cocoon" is now available on the official website!

REI COSMETICS JAPAN (Rakuhuru Co., Ltd.) (Head office: Toyonaka City, Osaka; President: Tetsuro Noda) will begin full-scale sales of the vegan cosmetic brand "Cocoon" from Vietnam in the Japanese market.

Cocoon is a brand that aims to realize a sustainable future through the creation of products that combine environmental awareness and beauty. The brand's commitment to providing high-quality products that utilize ingredients derived from plants grown locally in Vietnam has been highly acclaimed both in Japan and abroad, and has garnered attention around the world, including three awards at the 2024 ELLE BEAUTY AWARDS.

Cocoon Kobe Marui POP UP

Cocoon, a vegan cosmetic brand that combines innovation and nature, will make a full-scale launch in the Japanese market!

While natural cosmetics are attracting attention, "Cocoon," a 100% vegan cosmetic brand from Vietnam, has finally made a full-scale entry into the Japanese market. This year, "Cocoon" was first sold at a POP UP STORE in Kobe Marui and gained a lot of support. Now, general sales have started on the official REI COSMETICS JAPAN website, bringing natural beauty to even more women.

Cocoon's award-winning performance is proven by the many awards it has received.

ELLE BEAUTY AWARDS 2024 in 3 categories

Cocoon has won numerous beauty awards both in Vietnam and abroad, and has established its credibility and strength. 2024 ELLE BEAUTY AWARDS awarded Cocoon three categories: "Best Skin Care Product," "Best Natural Brand," and "Best Innovation. With this recognition, the brand was widely recognized as not just a trend but as a brand that is paving the way for the future of the beauty industry.

Three ELLE BEAUTY AWARD awards

Furthermore, the brand has received tremendous support from major beauty media and influencers in the local Vietnamese market. Many women use the brand on a daily basis, making it a leader in skincare products in the local market. The products are currently widely available in major drugstores and specialty stores in the country, as well as through online platforms.

In particular, the 2023 Winter Melon Cleansing has been popular since its launch, selling a total of 80,000 units in its first year of sales and receiving an average rating of 4.9/5 in product reviews. (Over 5,000 product reviews on Lazada, with an average review of 4.9 Stars as of November 2024.)

In addition, Cocoon has won numerous beauty awards in Vietnam and abroad, attesting to its reliability and popularity. (Asia Pacific Enterprise Award, ELLE BEAUTY AWARDS, etc.)

Asia Pacific Enterprise Award

Unique Series Utilizing Natural Materials

The most distinctive feature of Cocoon is its line of products that utilize local Vietnamese plant-derived ingredients. Cocoon is developing the following four series in Japan as special care items for skin, hair, and even the mind.

Turmeric Serum

A serum containing 22% highly concentrated vitamin C derivative. It is a product that brightens and conditions the skin and brings out its transparency. Turmeric has long been associated with health and beauty benefits, and this serum is an innovative product that brings that tradition to modern skin care.

Coffee Scrub Series

This scrub, made from coffee from the Dak Lak region, gently removes dead skin cells with a relaxing aroma. The scrub uses coffee with a unique Vietnamese aroma and is gentle on the skin.

Winter Melon Skin Care

A skincare series with excellent sebum control properties, especially recommended for oily skin. Winter melon is a popular fruit in Vietnam and has excellent skin conditioning properties.

Pomelo Hair Care

Containing ingredients derived from Vietnamese pomelo, the king of citrus fruits, this alcohol-free formula is gentle on the scalp and hair. It gives your hair a natural shine while keeping it healthy.

Cocoon 100% VEGAN COSMETICS

These series are designed to be easily incorporated into today's busy lifestyles, making special care a part of everyday life.

World Recognized Quality, Next Generation Cosmetics Market

Cocoon" is a sustainable brand that is recognized not only for its high quality, but also for its commitment to sustainability. All products are vegan certified, which means they are not tested on animals and do not use animal-derived ingredients. By pursuing environmental friendliness, Cocoon responds to the values of today's consumers who demand ethical consumption.

In addition, while incorporating the latest science and technology into its products, the company respects the nature and traditions of Vietnam. By spreading the value of local ingredients to the world, we are creating a new cosmetic trend.

Development

■Challenges and Expectations for the Japanese Market

In the Japanese market, "Cocoon" products are expected to revolutionize the conventional concept of skin and hair care. In particular, they will be supported by many consumers as an ethical option that can be easily adopted amidst growing environmental awareness and interest in vegan lifestyles.

In addition, we aim to penetrate the Japanese market by leveraging the online sales know-how of RAKFL Corporation to develop marketing to a wide range of consumers. In addition, by conveying not only the appeal of the products themselves, but also the stories behind them, such as their environmental friendliness and Vietnamese traditions, we are sure that many people will be moved and empathize with the products.

It can be used by both men and women alike.

■A future step toward connecting beauty and the earth

The full-scale launch of "Cocoon" in the Japanese market is a step forward in providing a new option in the beauty industry while at the same time contributing to environmental protection on a global scale. Products in the hands of consumers have the power to shape the future--"Cocoon" is a brand that demonstrates this possibility.

Through this initiative, RACFLU Corporation will continue to promote products that combine beauty and the environment. Through "Cocoon," we will propose a new form of beauty to the people of Japan and work together to build a sustainable future.

Short video URL:

Cocoon Coffee Face Scrub

https://youtube.com/shorts/1lTp8LB6CWY

Cocoon Turmeric Serum

https://youtube.com/shorts/yS9_L1NOt34

Cocoon Winter Melon Micellar Water

https://youtube.com/shorts/1lTp8LB6CWY

Cocoon 100% VEGAN COSMETICS Lineup

The following is a list of ingredients for the 10 products in the four series to be released this time. Please refer to the following table.

Winter Melon Cleansing (140ml), price 1,980 yen

Winter Melon Cleansing (500ml) Estimated retail price: 6,050 yen

Winter melon cleansing

Wintermelon Essence (70ml) Estimated retail price: 6,050 yen

Winter melon serum

Turmeric beauty essence (30ml) Estimated retail price: ¥4,950

Turmeric beauty essence (30ml) Estimated retail price 4,950 yen

Coffee face scrub (150ml) Estimated retail price: 3,850 yen

Coffee face scrub

Coffee body scrub (200ml) Estimated retail price: 4,950 yen

Coffee Body Scrub

Coffee Lip Scrub Estimated retail price: 1,320 yen

Coffee Lip Scrub

Pomelo Hair Shampoo (310ml) Estimated retail price: 3,190 yen

Pomelo Hair Shampoo

Pomelo Hair Treatment (310ml) Estimated retail price: 3,190 yen

Pomelo Hair Treatment

Pomelo Hair Mask (200ml) Estimated retail price 2,750 yen

Pomelo Hair Hair Mask

For more information about efficacy, usage, and ingredients list, please visit

https://rei-cosmetics.jp/Products.pdf

https://rei-cosmetics.jp/seibun.pdf

1. 100% vegan (no animal ingredients/no animal testing), globally certified by three international organizations

2. 4 unique beauty series developed from natural ingredients derived from plants nurtured by the nature of Vietnam

Supports natural beauty! Free of petroleum-based synthetic materials (sulfates/mineral oil/parabens)

Vegan certified 01

Vegan Certification 02

Company Profile

Company name: Laqueful Co.

Location: No. 15 Senri Building, 4-1-22 Honmachi, Toyonaka-shi, Osaka

Representative ： Tetsuro Noda

Establishment ： July 7, 2015

Capital ： 10 million yen

Business : Wholesale and retail business / Internet shopping business / Web production / IT consulting and seminar planning

　　　　　 IT consulting and seminar planning

URL ： https://rakuful.co.jp/