New Year's Eve Sake" pressed on New Year's Eve and ready to drink on New Year's Day Started reservations for "Kaika New Year's Eve Shibori," the freshest sake in Japan!

2024.11.19 09:30

第一酒造株式会社

Daiichi Brewery Co. (Location: Sano City, Tochigi Prefecture; President: Yoshinori Shimada) has begun accepting reservations for "Kaika New Year's Eve Shibori," the freshest sake in Japan that is pressed on New Year's Eve and ready to drink on New Year's Day.

The "New Year's Eve Sake" is pressed on New Year's Eve and is the freshest sake in Japan that can be drunk on New Year's Day.

This product is the "freshest sake in Japan (and the world)" and the "pioneer of New Year's sake" as a sake that can be drunk on January 1. It is popular for its "freshly squeezed freshness," "fresh and elegant ginjo aroma," and "exquisite taste with a harmony of flavor and acidity," and has attracted the attention of sake fans nationwide.

The freshly pressed, unpasteurized, unpasteurized sake can be drunk the next day, making it the freshest sake available. It also has a fruity, aromatic, fresh, and refreshing taste that is perfect for welcoming spring. Customers look forward to this sake every year, saying, "It brings good luck, so I want to enjoy it with my whole family" and "It makes a great gift.

[Fusion of advanced fermentation technology and post-Heisei infrastructure development

This product is a fusion of advanced fermentation technology, which adjusts the saccharification and fermentation of the prepared unrefined sake to the best possible state on the scheduled date (Kamitanku), and the infrastructure of a delivery service that delivers the product to many areas of Japan the next day in the morning. Yamato Transport Co., Ltd. started year-end and New Year's operations at the end of 1996, and this product was born three years later in 1999.

On the day of New Year's Eve

The Daiichi Shuzo Brewery began bottling sake in the early morning of New Year's Eve. The sake is purified by the priest of Akagi Shrine to pray for a year of good health, family safety, and business prosperity for the sake drinkers. Afterwards, the sake is packed for delivery and picked up by a courier company. It takes until close to evening for the entire shipment to be completed. Products are delivered to the drinkers on the morning of New Year's Day, except in some areas.

[Registration as a UNESCO Intangible Cultural Heritage Site is a tailwind.

UNESCO's evaluation agency has compiled a recommendation that "traditional sake brewing" is suitable for registration as an intangible cultural heritage, and "traditional sake brewing" is expected to be registered as a UNESCO intangible cultural heritage next month.

The registration is expected to trigger interest in sake, the symbol of traditional sake brewing, and provide a tailwind for sake consumption during the year-end and New Year's gift-giving demand and year-end and New Year's parties.

＜Comment from Yoshinori Shimada, President and Representative Director

New Year's is the time of year when Japanese people are most conscious of harmony, and sake is a good match. With the registration (expected) of traditional sake brewing as a UNESCO Intangible Cultural Heritage, we are receiving more requests than ever to use sake as a New Year's gift to bring good luck in the New Year. The impact is enormous, as the new sake arrives freshly pressed the day before. Moreover, the percentage of people who are at home during the New Year's holiday is high, so there is a good chance that the recipient will see the product the moment it arrives. We would be very happy if you could use our sake for both family use and as a gift, and toast the New Year with delicious sake.

開華　大晦日しぼり