Wakayama Butter Sandwich Specialty Shop 101 Celebrates 1st Anniversary! A total of 12 new flavors, including new flavors in collaboration with local specialties, are now available!

Wakayama Butter Sandwich Specialty Shop 101 (Wakayama City, Wakayama Prefecture; President: Yasuhiro Zoka) will celebrate its first anniversary on December 1, 2024. During the first year since its opening, the company has introduced new flavors seasonally and has sold 37 kinds of butter sandwiches so far.

On the occasion of the first anniversary of the opening, we have released a total of 12 flavors, including flavors made in collaboration with local producers such as long-established soy sauce breweries, sake breweries, and fruit farms in Wakayama, flavors made with Wakayama mandarin oranges, persimmons, and Japanese chestnut glace for this winter only (until January 31, 2025), and flavors that have gained popularity throughout the year.

We will deliver a luxurious experience in which you can enjoy the entire flavor of Wakayama.

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～Collaboration Flavor (Seasonal products will be available until January 31, 2025)

Yuasa Kakunaga Soy Sauce Pudding

Kakunaga of Yuasa Soy Sauce, established in Tempo 12

◎Yuasa/Kadonaga Soy Sauce Pudding (made with Wakayama ingredients) ... 290 yen (tax included)

Kakunaga is a long-established soy sauce brewery that has been making soy sauce since 1841 in Yuasa, Wakayama, the birthplace of soy sauce.

The soy sauce powder (SOY POWDER), which is made by carefully maturing the moromi (mash) for more than three years using domestic ingredients in large Yoshino cedar vats that have been handed down since the company's founding, is slowly dried at a low temperature and combined with butter cream for caramel pudding. The deep taste of this addictive butter sandwich will leave a lasting impression.

Ryujinmaru Sake Lees and Jabara

Takagaki Sake Brewery founded in 1878

◎Ryujinmaru's Sake Lees and Jabara (made from Wakayama ingredients)...290 yen (tax included)

The Takagaki Sake Brewery is a small, long-established sake brewery founded in 1840 at the foot of Mount Koya, a sacred mountain.

Ryujinmaru, brewed by the same brewery, was introduced in "Moyashimon" (Kodansha, Masayuki Ishikawa), which led to its explosive popularity in 2005, and it has become known as a "fantastic sake" that is difficult to obtain.

We made a butter sandwich combining Daiginjyo sake lees from Ryujinmaru and Wakayama jabara (citrus fruit), which is famous as a fantastic fruit. Please enjoy the elegant taste that enhances each other's flavor.

KINOKAWA Persimmon" at Tenku no Mura

Tenku no Mura Nishiguchi Farm

Tenku no Mura "Kinokawa Persimmon" (made with Wakayama ingredients) (seasonal)...280 yen (tax included)

Nishiguchi Farm grows "Kinokawa persimmons" in the "Village in the Sky" located 600 meters above sea level in the mountains of Wakayama.

The "Kinokawa persimmon" is produced by "deshusking on the tree" to remove the astringency while the persimmon is still growing on the tree, and there are only a few producers.

The Kinokawa persimmon, which is made by ripening the persimmon on the tree, is used in this luxurious butter sandwich, which has a rich sweetness like molasses that cannot be found in other persimmons.

～Other Wakayama flavors (seasonal products are available until January 31, 2025)

◎Marugoto Arita Mikan (made with Wakayama ingredients) (seasonal)...280 yen (tax included)

Butter sandwiches with Wakayama Arita Mikan jam, which uses not only the fruit but also the peel. The slight bitterness of the rind adds a pleasant accent.

Figs simmered in red wine (made with Wakayama ingredients)...270 yen (tax included)

Butter sandwich with red wine simmered figs from Wakayama Prefecture. It is served with homemade fig jam that is full of fruitiness.

Ripe blueberries (made with Wakayama ingredients)...270 yen (tax included)

Luxurious use of perfectly ripe Wakayama blueberries with rich sweetness and tartness. You can enjoy the rich taste that nature has given us.

◎Honey soybean flour from Wakayama (made from Wakayama ingredients)...290 yen (tax included)

A butter sandwich with freshly ground soybean flour made from rare Wakayama soybeans and honey from Wakayama. It is full of nourishment and has a relaxing taste.

~Standard flavors (Seasonal products will be available until January 31, 2025)

Japanese chestnut glace and pistachio (seasonal)...290 yen (tax included)

A butter sandwich that harmonizes the delicious taste of Japanese chestnuts with the astringent skin left on, the flavor of brandy, and the richness of pistachios as a garnish. A mature taste that goes well with alcohol.

Tiramisu 290 yen (tax included)

A butter sandwich that allows you to enjoy tiramisu in one bite. The sable dough is soaked in coffee liqueur syrup to give it a subdued taste.

Raspberry Earl Grey ... 290 yen (tax included)

A luxurious butter sandwich using whole Earl Grey tea leaves. The sweet and sour taste of raspberry and the elegant flavor of raspberry are added.

◎Deep matcha green tea...290 yen (tax included)

A Japanese-style butter sandwich with the rich aroma and deep flavor of Uji green tea. The gold leaf decoration adds a Japanese touch.

◎Crushed raisins ... 270 yen (tax included)

The pulp of raisins is carefully crushed to create this butter sandwich with a good texture. By crushing the pulp, the rich flavor of the raisins is enhanced.

The 101 Concepts of Wakayama Butter Sandwich Specialty Store "Giving a Bite of Happiness

Concept 1: Inviting you to a world of diverse flavors with just one bite.

Concept 2: Upcycling the gift of low-sugar sable dough made from malt lees.

Using malt lees that won first place in the nation for craft beer.

Healthy flavor made with malt lees from Nomukraft Brewing (Aritagawa, Wakayama Prefecture), which won first place in the IPA category of the JAPAN BREWERS CUP 2024.

Powder processing at a Type B facility for continuous employment support

Drying and milling malt lees with care at Haguruma Joint Workshop "Wa no Mori" (Iwahashi, Wakayama City).

Concept 3: A luxurious taste of Wakayama's famous products and rich blessings blended into a single bite.

Store Outline

Store name : Wakayama Butter Sandwich Specialty Store 101 (Ichimaruichi)

Business hours : 11:00 - 19:00 (until 17:00 on Saturdays, Sundays and holidays)

Regular holiday ：None (irregular holidays)

Location : Salt Kuroda III 1F-A, 193-68 Kuroda, Wakayama City, Wakayama Prefecture 640-8341

Phone : 073-414-2303

Official Instagram : https://www.instagram.com/buttersand_101/

Official X (former Twitter) : https://x.com/buttersand101

Official LINE account : https://lin.ee/iqrlexg

Official YouTube channel : https://www.youtube.com/channel/UCzskqHpZruVc7JiPgAYiESg