Honba Amami Ohshima Tsumugi NEXT Brand "age! New product "Strawberry" was born in 2025.

　The brand "age!" of the Honba Amami Ohshima Tsumugi NEXT Project, a group of young craftsmen of the Honba Amami Ohshima Tsumugi Cooperative Association, will present "Ichigo" designed by kimono designer Ueo Kataro as a new product for 2025 in Japan and France. The new products will be presented and exhibited in Shibuya, Japan on December 21(Sat) and 22(Sun), 2024 and in Paris, France on January 30(Thu) and 31(Fri), 2025. The exhibition will be held in Shibuya, Japan and in Paris, France on January 30 and 31, 2025.

Visual of the exhibition and order-taking event in Shibuya

Visual of Paris exhibition and order-taking event

　The Honba Amami Ohshima Tsumugi NEXT Project, a group of young craftsmen of the Honba Amami Ohshima Tsumugi Cooperative Association, launched a new brand "age! a group of young craftsmen from the Amami Ohshima Tsumugi Association, launched a new brand "age!

　This brand will develop products with kimono designer Ueo Kataro and challenge to create a new Ohshiman Tsumugi aiming at modern design for the next generation and the global street fashion industry.

　In 2024, inspired by the old tale of "Moon and Sun" left in Kikai Island, Amami Islands, we introduced "Foil Ohshima", in which the sun is expressed in gold leaf and the moon in pure white and silver leaf on the turtle shell pattern fabric of genuine Amami-Ohshima silk.

　Following "Foil Ohshima", "Ichigo" will be released as a new product in 2025.

　The brand "age! In order to solve the problem of preserving proof, which is one of the problems of traditional crafts, a numbered tag is attached to each product after it is tailored, and the name of the craftsman who produced it and the proof of production area remain as an electronic certificate. The only woven design will be stored, published, and exhibited as irreplaceable digital data (NFT) to prevent any counterfeiting or plagiarism.

　We will hold exhibitions and order-taking events in Shibuya, Tokyo, and Paris, France, with products that challenge the creation of new Ohshima Tsumugi for the next generation and modern design for the global street fashion industry.

　Craftsmen of the Honba Amami Ohshima Tsumugi NEXT Project members will be available to guide you directly.

If you are interested in our products, want to know more about Ohshima Tsumugi, or want to become a craftsman, we are looking forward to seeing you at the exhibition. On the day of the event, young craftsmen of the Honba Amami Ohshima Tsumugi NEXT Project members will explain about their products.

■Product outline

Pattern ： Strawberry

Fabric ： Honba Ohshima Tsumugi 100% silk

Tailoring ： Japan (hand-sewn)

Certificate ： Genba Ohshima Tsumugi with a tag of pattern, creator, and year of production by NFT

Form of delivery： Delivered tailored

Product details: https://ohshimatsumuginextproject.com/

Outline of New Product Launch Event in Japan and France

＜Japan

Name: Honba Amami Ohshima Tsumugi NEXT Brand "age! New product exhibition and order-taking event in 2025

Date ： December 21, 2024 (Sat) 11:00-17:00

　　　　　 December 22 (Sun.) 11:00-17:00

Place : Udagawacho Building 1F

　　　　　 Udagawacho Building 1F, 14-13 Udagawacho, Shibuya-ku, Tokyo 100-0006, Japan

Contents： Exhibition of new products "Strawberry" and "Foil Oshima" for age! products "Foil Oshima" and accepting orders.

　　　　　 Display of products and activities related to the NEXT Project

URL ： https://ohshimatsumuginextproject.com/20241202-2/

Map of Shibuya venue

＜France

Name ：Exhibition of new products of Honba Amami Ohshima Tsumugi NEXT brand "age! Exhibition of new products and order-taking event in 2025

Date ： Thursday, January 30 and Friday, January 31, 2025, 18:00 - 21:00

Place : Comptoir de Kimono, 21 Blvd Saint Martin, Paris, France

　　　　　Paris, France COMPTOIR DE KIMONO

Description ：Exhibition of new products "Strawberry" and "Foil Ohshima" for age! and "Foil Ohshima" products for the year 2025.

　　　　　Display of products and activities related to the NEXT Project

What is Honba Amami Ohshima Tsumugi NEXT Project?

　Young craftsmen of Honba Amami Ohshima Tsumugi Cooperative get together and create Honba Amami Ohshima Tsumugi for the next generation to wear by using traditional techniques handed down from generation to generation with young craftsmen in charge of all processes.

https://ohshimatsumuginextproject.com/

The company is a member of the "age! Brand

　In the Honba Amami Ohshima Tsumugi NEXT Project, we are developing Ohshima Tsumugi products under the concept of "No Border" and that everyone can enjoy fashion, both those who wear it and those who make it.

Website : https://ohshimatsumuginextproject.com/

Instagram ： https://www.instagram.com/ohshimatsumuginextproject/

Facebook ： https://www.facebook.com/honbaamamioshimatsumugi

Honba Amami Ohshima Tsumugi

　Amami Ohshima Tsumugi is a silk fabric with a history of 1,300 years and yarn-dyed patterns.

UEOKATARO

　Japanese kimono designer. He has a store in Harajuku, Tokyo, where he produces original kimonos and yukatas under the brand "Robe Japonica" with a modern sense. In addition, he has collaborated with hobby companies Medicom Toy, Bandai, and Grammy Award-winning musician Thundercat, and has provided costumes for numerous TV programs and commercials, as well as original productions for corporations. Several of his items are in the permanent collection of the Victoria and Albert Museum in London, England.

HP: https://robe-japonica.jp

Planning shop KAZAANA

　With the aim of connecting the culture and traditions rooted in each region to the next generation and to the world, "Wa de Kazaana", we plan projects that involve people. Involved in the Honjo Amami Oshima Tsumugi NEXT Project from its inception, she is in charge of planning, coordination with artists and designers, and public relations.

HP: https://www.kazaana.net/