Over 2 million servings sold online! Sri Lankan Curry Specialty Restaurant LaLa Curry Campaigns such as "6 Popular Curry Sets" in the 15th Anniversary Celebration

LaLa Curry Japan Inc. (Location: Hamamatsu City, Shizuoka Prefecture; CEO: Hideaki Hirohata), a manufacturer and distributor specializing in Sri Lankan curry, has been "bringing spice to your life" through its spicy and exciting Sri Lankan curry since its establishment. (Location: Hamamatsu City, Shizuoka, Japan; President: Hideaki Hirohata), a manufacturer and distributor specializing in Sri Lankan curry, is celebrating its 15th anniversary with four campaigns including six different curry sets and a half-price sale.

15th anniversary celebration!

In the 15 years since the founder, who has a Sri Lankan father, started online sales without a physical store, the total number of Sri Lankan curries delivered to customers nationwide, from Okinawa to Hokkaido, has reached more than 2 million servings. Although Sri Lankan curry is still not well known, we are celebrating our 15th anniversary with a half-price sale and a 15x points campaign in order to introduce this delicious curry to Japanese curry fans. We hope you will take this opportunity to try our spicy and delicious authentic Sri Lankan curry.

(1) "Sales of 6 kinds of curry sets including popular items

Sales of 6 kinds of curry sets including popular products

We will start selling a 6-curry variety set including Devil Chicken Curry, which has sold more than 2 million servings online since its establishment 15 years ago, Devil Pork Curry, Devil Beef Curry, and Devil Keema Curry (chicken, pork, beef), all of which are very popular. The variety set allows customers to compare the different tastes and textures of the different curry ingredients and enjoy a curry party around the curry.

Product URL: https://soko.rms.rakuten.co.jp/lalacurry/frozen9set2850/

(2) "Half-price SALE for a limited period of time

Half-price SALE for a limited time only

LaLa Curry Rakuten Ichiba store will offer 50% off all popular pork and seafood Sri Lankan curries, including the mainstay Devil Chicken Curry, from December 3, 20:00 to December 11, 1:59. This is a good time to take advantage of this offer since it is being held at the same time as the Rakuten Super Sale!

(3) "Additional Random Curry Present for the First 100 Customers with Product Purchase"

Limited to the first 100 customers, additional random curry gift with purchase of an item.

The first 100 purchasers who make a purchase at Rakuten Ichiba between 8:00 p.m. on December 3 and 1:59 p.m. on December 11 will receive one serving of Sri Lankan curry. The type of curry will be given at random, so please wait until the product arrives to see what you will receive.

(4) "The most popular Devil Chicken Curry Present for 10 winners by following us on SNS".

The most popular Devil Chicken Curry Present by following on SNS for 10 winners

We will give away 10 sets of our most popular Devil Chicken Curry, which has sold more than 2 million servings online, to 10 lucky winners* who like and follow LaLa Curry's official Instagram account.

*Selected from among followers as of 23:59 on December 4 (Wed.)

Campaign URL

https://www.instagram.com/p/DCltFAKPEmJ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

■About LaLa Curry

LaLa Curry is a Sri Lankan curry manufacturer founded by a Sri Lankan father with the concept of "bringing spice into people's lives through exciting curry".

While maintaining the authentic Sri Lankan taste, LaLa Curry has developed original mixed spices that suit the Japanese palate through its unique formulation. Currently, the brand has sold over 2 million servings net, making it the best-selling Sri Lankan curry brand in 15 years.

Sri Lankan curry is characterized as a one-plate, mix-and-match curry, and is one of the 30 spice & herb flavors that can be enjoyed.

Currently, there are franchise stores in Shizuoka, Nagano, and Tokyo, and its main product, Devil Chicken Curry, is sold in about 300 supermarkets and drugstores, mainly in Shizuoka Prefecture.

Company Profile

Company name: LaLa Curry Japan Co.

Representative: Hideaki Hirohata, President

Location: 2668-169 Maisaka, Maisaka-cho, Chuo-ku, Hamamatsu-shi, Shizuoka-ken 431-0211

Establishment : February 2009

Business description: Production and sales of Sri Lankan curry, restaurant franchise business

Capital ： 3 million yen

URL ： http://lalacurry.com/

For inquiries from customers regarding this matter, please contact

LaLa Curry Japan Customer Service Center

TEL: 053-523-6567

Inquiry form: info@lalacurry.com