Crafty launches new store and existing store renovation project with ANAP Inc.

Crafty Corporation (Headquarters: Shinjuku-ku, Tokyo; President: Tetsuya Kazama) is pleased to announce the start of a new store and renovation of existing stores with ANAP Corporation (Headquarters: Minato-ku, Tokyo; President: Maiko Wakatsuki), which operates eight casual fashion brands, centering on "ANAP". (headquartered in Minato-ku, Tokyo; Maiko Wakatsuki, President & CEO; hereinafter "ANAP"), a casual fashion brand.

Crafty × ANAP

We will make full use of visual content such as LED signage handled by our rental business and promotional know-how cultivated through store operations and numerous events in the food and beverage business to create a new image for ANAP's stores and to make the appeal of ANAP's casual fashion for the younger generation more intuitive. The company will also reform ANAP stores to make them more intuitively appealing to the younger generation of casual fashion.

Outline of Joint Business Development

Utilizing Crafty's visual and audio technologies such as large screen vision, ANAP's appeal will be visually and spatially presented in a three-dimensional way, creating a "surprise ecosystem" where each visit to a store will bring new discoveries and surprises. By incorporating the technologies developed by Crafty in store development, we will create a space that transforms an everyday visit into a special shopping experience. Together, the two companies will open up new possibilities for further growth. Going forward, the two companies will seek to integrate digital technology and real stores to create synergies that will enhance brand value and achieve sustainable growth for both parties.

Crafty Corporation: https://www.crafty.co.jp/

ANAP Corporation : https://www.anap.co.jp/