Targeting by Purchasing Characteristics Digital ad sharing service targeting purchasing characteristics

Tokyu Agency Inc. (Head office: Minato-ku, Tokyo; President and CEO: Toshiyuki Takasaka), in collaboration with mitoriz Inc. (Head office: Minato-ku, Tokyo; President and CEO: Hiroshi Kinase), will add a digital ad serving service that utilizes Target Finder(R)* cluster information to its existing marketing dashboard service "Point of Buy-α. (Head Office: Minato-ku, Tokyo; President: Hiroshi Kinase), will add a digital ad serving service utilizing cluster information from TargetFinder(R)* to the already marketed marketing dashboard service "Point of Buy-α" and will start offering it from December 10, 2024.

MHCB is committed to developing and providing integrated solutions that combine "data and creativity" and that are effective for the business growth of its clients.

The new service is a fusion of the marketing dashboard service "Point of Buy-α" ("POB-α"), released jointly with mitoriz Inc. in November of this year, and our AI clustering tool "Target Finder(R)". This is an advertising distribution service based on the information obtained from the further developed marketing service "Point of Buy-α" ("POB-α") and our AI clustering tool "Target Finder(R)".

This service enables us to understand the real purchasing conditions of consumers by utilizing purchasing cluster information across channels/categories, not limited to whether or not they have purchased our products, and enables us to set up higher resolution profiling and deliver advertisements based on that profiling information. Ad delivery is linked with MicroAd Inc.'s UNIVERSE Ads, which uses specific categories, product purchases, and cluster information to segment and deliver targets.

Through the provision of this service, we will support the promotion of highly accurate marketing measures based on data.

Conceptual Diagram

About Target Finder(R) (provided by Tokyu Agency Inc.)

Based on APOSTOOL (currently PLASMA) developed by the National Institute of Advanced Industrial Science and Technology (AIST), Target Finder(R) is a purchasing and behavior analysis tool developed by our company and marketed since July 2015.

It is an analysis tool for companies that possess big data (large-scale customer data), such as retail and service companies, to conduct more efficient marketing measures based on customer behavior. It uses data that shows "who," "what," and "how much" to bundle (cluster) items with similar behavior.

It is widely used by retail businesses, common point companies, and companies that own their own websites.

Consumer purchasing behavior data service "Point of Buy(R)" (provided by mitoriz Co., Ltd.)

This service supports the marketing of manufacturers and retailers by utilizing one of the largest consumer purchasing databases in Japan. Since it utilizes purchase information on receipts, it can grasp retail chain data that is not disclosed in POS or ID-POS data, as well as data related to purchasing behavior and co-purchasing behavior across business categories that is linked to users (single source).

Features of the "Point of Buy-α" marketing dashboard service (provided by Tokyu Agency Inc.)

Based on a business intelligence (BI) tool that can be used on a browser, data can be easily accessed at any time.

Based on actual purchase data from 10 million receipts per month, it enables cross-channel analysis of own-brand products, competitors' products, and other categories.

Sales breakdowns and time-series trends can be visualized on the Business Intelligence (BI) tool for intuitive data understanding.

The simple menu design makes the interface easy to use even for beginners.

*Purchase data used in this service does not contain personally identifiable information, as mitoriz, Inc. has obtained consent from the user to provide such data to a third party. We receive and utilize only the purchasing data and do not identify specific individuals.

About UNIVERSE Ads (provided by MicroAd, Inc.)

MicroAd's UNIVERSE Ads is a platform for delivering advertisements that meet the diverse marketing needs of each industry sector by linking with UNIVERSE, which connects with more than 210 data-holding companies and media.

About mitoriz, Inc.

Company name: mitoriz, Inc.

Head Office: Sanyo Akasaka Bldg. 5F, 3-5-2 Akasaka, Minato-ku, Tokyo

Establishment ： July 2004

Capital ： 100,000,000 yen

President and Representative Director: Hiroshi Kinase

HP : https://www.mitoriz.co.jp/

About MicroAd, Inc.

Company name: MicroAd Inc.

Head Office: Shibuya Infos Tower 13F, 20-1 Sakuragaoka-cho, Shibuya-ku, Tokyo

Establishment: July 2007

Capital: 1,012,724,800 yen (as of September 30, 2024)

Representative Director, President and Chief Executive Officer: Kentaro Watanabe

HP ： https://www.microad.co.jp/