Traditional folk crafts of Iki City, Nagasaki Prefecture Demon Kite x Fort Night Original map will be released on December 24

STUDIO NIKA Corporation (Location: Osaka-shi, Osaka; CEO: Ryutaro Sakai), a web and 3DCG video production company, released "JINJA -The Legend of Oni Kite-" on December 24, 2024, on the online game "Fortnite," which is popular in Japan and abroad. JINJA -The Legend of Oni Kite-" was released. In this work, players can learn about the history and origin of "Oni Kite" through the game story. By sublimating a tradition that is often feared to be difficult into an entertaining experience, the game will expand awareness among younger generations and revitalize the market.

Demon kites flying high in the sky in the game

Background of the project

Japan has long been known as a "country of craftsmanship," and its technological prowess and sophistication are highly regarded worldwide. Among these, traditional industries are a symbol of Japan's manufacturing culture.

However, according to the "METI Explanatory Report (July 2022)" released by the Ministry of Economy, Trade and Industry (METI), both production value and the number of employees have been on the decline and are facing a crisis of decline, making their continued existence a major challenge.

However, the 2016 blockbuster movie "What's Your Name?" in which kumihimo, a traditional handicraft from the Iga region of Mie Prefecture, was featured in the film, orders for the product were 200 times higher than before the film's release.

This is the reason why we started this project, believing that the power of entertainment could be a new promotional measure for the traditional market.

Outline of the game

JINJA -The Legend of Oni Kite-," which is being produced and directed by STUDIO NIKA Corporation, will allow players to learn about the "Legend of Oni Kite" through a game on Fortnite.

The specific game story is as follows

The setting is a shrine where an ogre exorcism ritual is held.

Peace has been maintained for many years, but an anomaly suddenly occurs.

In order to restore peace to the shrine, a journey to find an ogre kite begins.

Project Summary

Release date: Tuesday, December 24, 2024, 10:00 a.m.

How to play: Search for the map code "4335-2571-4759" on Fortnite.

　　　　　　 Or you can play from the following URL

　　　　　　 https://www.fortnite.com/@studio_nika/4335-2571-4759

Official website: https://www.jinja-games.com/

Production Director ： Takahiro Masuda (from Iki City, Nagasaki)

Cooperation ： Oni Kite Studio Hirao

　　　　　　 https://ondako.jp/

Company Profile

Company Name ： STUDIO NIKA Inc.

Location: 12-12 Osaka Ekimae Daini Bldg. 2, 1-2-2 Umeda, Kita-ku, Osaka City, Osaka Prefecture

Representative Director: Ryutaro Sakai

Establishment ： July, 2022

Business : Web production, system development, marketing consulting,

　　　　　　 Advertising design, 3DCG video production, game planning and development

URL : https://studionika.co.jp/

Representative Biography

Born in Hyogo Prefecture in 1996. After dropping out of college, he aspired to become an actor, but he witnessed the harsh situation of creators in the field of film production. With a desire to change the industry, he gained experience in sales, engineering, and UI/UX design, mainly at IT companies. 2022, he founded STUDIO NIKA Inc. to realize a creator-first society. Specializing in web production, marketing, and 3DCG video production for small and medium-sized companies, he is well versed in all types of digital creativity. We aim to be a company that is close to all people involved in manufacturing.