Fukui Prefecture's Hatsumi Sushi and Nanbu Sake Brewery Team Up Echizen Kani-no Shoyu Shifuku no Koku Set" (Echizen Crab Shoyu Blissful Ultimate Set) to be on sale from December 25th.

Echizen Kani-no Shoyu Bliss no Koku Set, a new initiative to promote Fukui Prefecture's rich food culture and regional ties throughout Japan, has been created. This project is an attempt to create new value while preserving local food culture and traditions, in cooperation with Hatsumi Sushi Honten, a long-established sushi restaurant in Fukui City, Fukui Prefecture, and Nanbu Sake Brewery, a local sake brewery.

Echizen Kani-no Shoyu Shifuku no Koku Set

Echizen Kani-no Shoyu Shifuku no Koku Set Contents

Echizen Kani-no Shoyu Blissful Extreme Set Contents

Echizen Crab Soy Sauce, Echizen Crab Sake

A blissful feast of Fukui's tradition and innovation.

Echizen crab is a representative winter delicacy of Fukui Prefecture. Echizen Kani-no Shoyu, which has brought out the best of Echizen Crab, has awakened from its long sleep and reappeared in a new form.

This gem, produced by the long-established sushi restaurant Hatsumi Sushi Honten in Fukui City, once attracted attention as a delicacy and was featured in magazines and popular cartoons. However, due to poor crab catches in recent years and the rising cost of raw materials, sales of the product had to be suspended. Nevertheless, the long-awaited revival of the product is now underway in response to its deep-rooted popularity and the voices of its devoted fans.

More than a mere re-launch, the Hatsumi Sushi Head Office has decided to take on a new challenge. We proposed a collaboration with "Hanagaki" from the Nanbu Sake Brewery, a famous local sake brewery that we had long thought would be an excellent match for "Echizen Kani-no Shoyu.

The Nanbu Sake Brewery, attracted by the appeal of Echizen Kani-no Shoyu, agreed to the project. Thus, a dream collaboration between Fukui's proud food and sake artisans came to fruition.

This fusion of traditional techniques and new ideas is a new initiative that will once again show the world the depth of Fukui's culinary culture, as well as promote the charms of the region throughout Japan.

Protecting and Promoting Fukui Prefecture's Food Culture

Fukui Prefecture is known as "Miketsukuni," a place with a rich culinary culture that has supplied foodstuffs to the capital since ancient times. This set of products inherits this tradition and evolves it to meet the needs of the modern age.

Echizen Crab No Soy Sauce: Sumptuous use of Echizen crab, the king of Fukui's winter delicacies. Fresh Echizen crab landed locally is pickled offshore. The special feature of Oki zuke is that by marinating the crab while it is still alive, the flavor soaks into the inside of the crab. The marinade is made by boiling soy sauce and pure old rice sake from the Nanbu Sake Brewery. It is carefully prepared using traditional methods.

Echizen Kani-no-dashi (Echizen Crab Soy Sauce)

Echizen Crab No Soy Sauce: Seasoning dashi with the concentrated flavor of Echizen crab is a gem that will elevate your home cooking to the next level. We will spread the taste of Fukui's home cooking throughout Japan.

Echizen Crab Dashi

Echizen Kani-no Koshu: Brewed in 1998, this junmai koshu embodies Fukui's traditional sake brewing method of kimoto (sake brewing).

Echizen Kanino Old Sake

Inheriting Local Ties and Food Culture

Fukui Prefecture has the nation's highest percentage of people who work together and the highest percentage of three generations living together, and is a land of strong regional ties. This set is a condensed version of the charms of such Fukui.

Support for sustainable fishing and agriculture through cooperation with local producers

■Fusing traditional production methods with modern technology to promote the transmission of skills to the younger generation

Providing opportunities to deepen ties with Fukui's food culture by enjoying it with family and friends

Social Contribution Initiatives

Echizen Kani-no Shoyu Shihuku no Kiwami Set is more than just a product; it aims to serve as a bridge to convey Fukui Prefecture's rich food culture and regional ties to the rest of Japan. Through this initiative, we will rediscover the charms of Fukui and contribute to the revitalization of the region and the passing on of traditions.

Contents of the set

Echizen Kani-no Shoyu (Echizen Crab No Shoyu) (Echizen Crab No Shoyu marinated off the coast of Echizen Crab)

Echizen crab meat, inner and outer roe are used.

Only select live crabs within 6 hours after landing.

Unheated and completely handmade with no preservatives or additives.

The luxurious taste of crab and the aroma of junmai sake spreads in your mouth.

Echizen Crab No Dashi

Seasoning dashi with concentrated flavor of Echizen crab

Echizen Crab Noodle Dashi is a seasoning that concentrates the delicious taste of Echizen Crab.

Echizen Crab No Old Sake

Junmai koshu brewed in 1998

Brewed using the traditional "Nama Moto" method

4 specialists (father and son of Hatsumi Sushi, president of Nanbu Sake Brewery, and representative of Ishikawa Sake Brewery) held a sake tasting and agreed that it is an excellent match with "Kani-no Shoyu".

Echizen Kani-no Shoyu_Tasting members

Echizen Kani-no Shoyu Tasting

Sales Information

Price ： 33,000 yen (tax included)

Sales Period ： Starts from December 25th (in time with the Echizen crab season)

Limited to 400 sets this season

Sales contact ： Ishikawa Sake Shop https://ishikawasakeweb.stores.jp/

Hatsumi Sushi Head Store ： https://hatumisushi.com/

Nanbu Sake Brewery: https://www.hanagaki.co.jp/

Inquiries: Hatsumi Sushi Head Store 0776-36-7017

This "Echizen Kani-no Shoyu Bliss no Koku Set" is a luxurious product that allows you to fully enjoy the taste of Fukui's winter season. You can enjoy the harmony of the rich taste of Echizen crab and old sake brewed by a local sake brewery. As a special set with limited quantities, it is ideal as a gift or for special occasions.