Itohkyuemon Uji Matcha × Strawberry Fair in Kyoto! "Strawberry Matcha Parfait & Sweets Plate" will be available on January 10.

Uji, Kyoto, founded in the late Edo period (1603-1868), will offer Strawberry Matcha Parfait and Tale of Genji Strawberry Matcha Sweets Plate at Itohkyuemon Tea House from January 10, 2025 (Friday) for a limited time.

Strawberry Matcha Parfait & The Tale of Genji Strawberry Matcha Sweets Plate

The "Strawberry Matcha Parfait," a bright pink macaron cookie topped with a generous amount of seasonal Japanese strawberries, will be available for a limited time only! The texture of the Uji green tea jelly and mochi (sticky rice cake) and the contrast of red, white, and green make this dish beautiful to the eye. The fresh sweet and sour taste in your mouth and the bitterness of Uji green tea create an exquisite harmony.

Uji, Kyoto, where Itohkyuemon has its main store, is also the setting of the "Uji 10 Chapters" of the Tale of Genji. On the same day as the Strawberry Matcha Parfait, a Strawberry Matcha Sweets Plate inspired by the Tale of Genji is also available. This seasonal menu features eight kinds of sweets, including Uji matcha roll cake, daifuku, cheesecake, mini strawberry matcha parfait, Uji matcha & Uji hojicha raw chocolate, Uji matcha & vanilla ice cream, and more. You can fully enjoy the various charms of Uji matcha green tea and strawberries. Please enjoy the special strawberry matcha sweets from Uji, Kyoto.

Strawberry Matcha Parfait

Outline of the product

Product name: Strawberry Matcha Parfait

Sales period: January 10, 2025 (Fri.) - late April (scheduled)

Price ： Single item 1,390 yen (tax included), tea set 1,790 yen (tax included)

Stores : Uji Main Store, JR Uji Ekimae Store, Gion Shijo Store

Product Name ：The Tale of Genji Strawberry Matcha Sweets Plate

Sales Period ： January 10, 2025 (Fri.) - Late February (scheduled)

Price ： Single item 1,690 yen (tax included), tea set 1,990 yen (tax included)

Stores : Uji Main Store, JR Uji Ekimae Store

Company Profile

Company name : Itohkyuemon Co.

Address: 19-3, Aramaki, Suido, Uji-shi, Kyoto 611-0013, Japan

Representative: Joji Hirose, President and Representative Director

Year of Establishment: Tempo 3

Business : Manufacture and sale of Uji tea, matcha sweets, etc.

URL ： https://www.itohkyuemon.co.jp/corporate/

X (former Twitter): https://x.com/itohkyuemon

Facebook ： https://www.facebook.com/itohkyuemon

Instagram ： https://www.instagram.com/itohkyuemon/

History of Itohkyuemon

It started in the late Edo period (Tempo 3) when Tsuneemon Ito I and Takizo Ito were involved in the tea business in the village of Meimura, Tahara (present-day Uji-Tawaraminami). The tea business was then passed down from generation to generation through Ito Tsuneemon II and Kyuzaburo, Ito Tsuneemon III and Yoshimatsu, and Ito Takichi IV. In 1952, Kyuzo Ito V moved from Uji-Tawara to Uji, and opened a store selling Uji tea at Uji-Renge (present-day Heidoin Omotesando). In the same year, when he established the company, he took the name of Ito Tsuneemon, which had been passed down from generation to generation, and the first letter of "Hisa" in Ito Kyuzo's own name, and named the company "Itohkyuemon Co. The company continues to produce tea in Uji-Tawara, where the company was founded, at the tea plantation that has been passed down in the Ito family from generation to generation.

First shipment of Uji tea

Tea factory at that time