Free training program on "Women's Perspective: The DEI Trap and Its Impact on Profitability and Corporate Branding The Impact on Profitability and Corporate Branding" Free training program is now available.

Not to lose revenue and brand in the name of supporting women

2025.01.17 10:00

一般社団法人こんなん女性支援協会(SAWDS)

The Society for Assistance to Women in Development (SAWDS), located in Nagoya, Aichi Prefecture, is offering a new free training program on "The Trap of Excessive DEI and Its Impact on Profitability and Corporate Branding" following the success of its previous DEI-O training program. The program is free of charge.

DEI -O 認定マーク

DEI-O Certification Mark

We are an organization that supports the advancement and growth of women in society. We offer a variety of support services to help women learn, build careers, and become active members of society.

公正なサッカー観戦を

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Below is a list of seminar content that incorporates our perspective as a women's support organization. They are structured to explore the critical aspects of DEI while at the same time taking into account our position as an organization that supports women's advancement in society.

1. "Too Much Diversity Makes Companies Cramped: The Side Effects of DEI and the Reality of Declining Profits"

Introduction: Reaffirms the importance of DEI and briefly explains the positive potential of diversity.

Subject: Explains the impact of excessive DEI measures on companies with specific examples (e.g., employee dissatisfaction, delayed decision-making, reduced efficiency).

Women's Perspective: Examines cases in which excessive measures in the name of supporting women make it difficult to properly evaluate women's strengths.

Solution: Propose well-balanced DEI measures to link support for women to substantive results. 2.

2. "When DEI undermines a company: Profitability deterioration and brand risk caused by ideals

Introduction: Recognizing that DEI plays an important role in a company's image strategy.

Subject matter: Discussion of the potential to undermine brand image and market confidence (e.g., DEI lacks equity, risk of biased messaging to certain demographics).

Women's perspective: examples of how activities and messages focused on supporting women can be misleading or antagonistic.

Solution: How to balance women's support and brand value with a transparent approach that everyone can understand. 3.

3. "The Diversity Trap: The Negative Impact of Excessive DEI on Business and What to Do About It.

Introduction: Confirming the general perception that diversity is essential for business growth.

Subject: The risk of diversity itself becoming a formality due to excessive application of DEI.

Example: The impact on profitability of hiring criteria that prioritize attributes over talents.

Women's Perspective: Analyzes cases in which support for women's advancement in society loses sight of its true nature in the pursuit of short-term results.

Solution: The paper presents a practical example of how to think about women's support from a long-term perspective and link it to sustainable growth of the organization as a whole.

Conclusion

This seminar structure focuses on the challenges of DEI while providing practical solutions based on ideas from a woman's perspective. This allows for both a critical perspective and a forward-looking approach.

[How to apply for the free training program

We offer free training programs for companies and organizations. If you would like to apply for this program, please contact our office via social networking sites (X, Instagram, Threads). Our staff will contact you as soon as possible after confirming the content of your inquiry.

X (formerly Twitter): https://x.com/sawdsjapan

Instagram: https://www.instagram.com/sawdsjapan

Threads ： https://www.threads.net/@sawdsjapan

The DEI-O Concept

DEI (Diversity, Equity, Inclusiveness) is an inherently good idea, but we will examine the problems and harms of DEI from the perspective of "-O" (Overzealousness).

This course seeks to understand how overzealousness can cause discomfort and antagonism to others in ways that do not fit reality, as well as the potential for social division due to reverse discrimination, in order to find a balanced and appropriate approach.

*All participants will receive the DEI -O Declaration, the DEI -O Certification Mark, and a membership card.

Support Association for Women in Difficult Situations　SAWDS