Medela's Pure Lane Wins First Place for Seven Consecutive Years Tamahiyo Baby Goods Award 2025" in the nipple care category

Medela Corporation (Headquarters: Shibuya-ku, Tokyo; President: Jarrod Percy; hereafter "Medela") has won first place in the nipple care cream "Purelane" in the "Tamahiyo Baby Goods Awards 2025" announced on January 15, 2025 by Benesse Corporation's pregnancy, childbirth, and childcare brand "Tamahiyo". 2025", and won the first place in the nipple care category for the seventh consecutive year since 2018.

Medela Purelane

Medela's Purelane is a care cream that protects the delicate nipples of pregnant and nursing mothers. It is made of 100% lanolin*, a naturally derived ingredient, and allows nursing mothers to breastfeed without wiping it off. In addition to nipple care, it can also be used for lip care and dry skin care for mothers and babies.

*Lanolin is wool fat extracted from sheep's wool. Its excellent moisturizing properties protect the skin and prevent cracking and roughness.

We will continue to develop products that support mothers who wish to breastfeed their babies.

Source: "Tamahiyo Baby Goods Awards

The "Tamahiyo Baby Goods Award 2025" is a project in which approximately 2,000 mothers and fathers of Tamahiyo readers are surveyed about products and services that they and their partners are "glad they actually used" during pregnancy, childbirth, and childcare, with the results compiled by the Tamahiyo editorial department and announced in a ranking format. The results are tabulated by the Tama Hiyo editorial department and presented in a ranking format.

Survey Period ： August and September 2024 (August 15, 2024 - September 8, 2024)

Survey method ： Web-based survey

Survey target: Mothers and fathers of Tamahiyo readers nationwide with children aged 0 months to 1 year and 6 months (Tamago Club, Tama Club, and Tama Club).

　　　　　　(Those who have subscribed to TAMAGO CLUB and HIYOKO CLUB)

Number of valid responses: 2,062 (1649 mothers and 413 fathers)

Presented at : Web media "Tamahiyo

　　　　　　Magazine "Mid-year Tamago Club" main and separate supplements, etc.

About Medela Corporation

Medela K.K. was established in Tokyo in 1993 as a wholly owned subsidiary of Medela Holding AG (Headquarters: Switzerland). With a mission to support the health of babies and mothers and breastfeeding, Medela develops and markets research-based breastfeeding support products, including low-breast-load electric breast pumps and specialty lactation products. Medela's hospital-grade Symphony electric breast pumps are the most widely used in hospitals and maternity hospitals in Japan*. Medela also offers Swing Maxi Handsfree, Swing Maxi, Solo, Medela Easy, and Harmony as home-use milk closers.

*As of December 2023.

Location: 13F, 2-26-2 Sasazuka, Shibuya-ku, Tokyo

Representative Director: Jarrod Percy

URL ： https://www.medela.jp/