Also for Valentine's Day gift! Make your face as tough as a statue of Kongorikishi! Yamato cosmetic "Beauty mask containing rice fermentation liquid*" "Sugomi face ver. On sale on February 3!

Max Corporation (Headquarters: Yao City, Osaka Prefecture; Office: Kashihara City, Nara Prefecture; Representative: Noriko Ohno), a manufacturer of cosmetics for skin care, body care, hair care, etc., will release "Sugomi Face Version" of "Yamato cosmetic: Beauty Mask containing Rice Fermented Liquid*" (hereinafter "Yamato cosmetic Beauty Mask"), a local cosmetic product containing Nara Prefecture's Kaki-no-ha* and rice fermented liquid*. cosmetic beauty mask) will go on sale on February 3, 2025 (Monday) at souvenir stores and hotel kiosks in Nara Prefecture, Nara Prefecture antenna stores in Tokyo, and on the Internet. The masks have a unique design and are in high demand as gifts for both men and women, so in addition to the new product, a gift set of the three beauty masks already available in the series, "Buddha Face Ver" and "Tsutsumashi Face Ver," will also be available on the Internet on the same day (100 units) for a limited time. The product will also be released on the same day as a gift set (100 units) exclusively on the Internet to meet the demand for Valentine's Day gift items and the men's beauty boom. Moisturizing beauty ingredients

Men wearing the "Sugomi Face ver.

New "Sugomi Face ver" sheet mask

New Product 1: Yamato cosmetic Rice Fermented Liquid* blended beauty mask Sugomi Face ver.

The name "Sugomi Face" refers to the expression of a man who is trying to keep the bad guys at bay, and the mask is designed to give the wearer a strong face like that of a statue of Kongorikishi, and can be enjoyed by both men and women. The mask is designed to be enjoyed by both men and women. In addition, the mask contains Kaki leaf extract from persimmon leaves grown in Nara Prefecture and Japanese sake "Omineyama" (rice fermented liquid*) as moisturizing beauty ingredients to keep skin moist and hydrated.

Contents: 1 mask (25ml of essence)

New product "Sugomi Face ver" package

Woman wearing "Sugomi Face ver.

New Product 2: Yamato cosmetic Beauty Masks 3-pack set with surprise gift case

The set includes three types of existing "Yamato cosmetic beauty masks": "Buddha face ver" (released in February 2019), "Tsutsumashi face ver" (released in September 2024), and the new "Sugomi face ver," and the package is decorated with foil printing, gift stickers, and other gorgeous ornaments to create a seemingly authentic cosmetic gift. However, when the case is opened, the uniquely designed beauty masks will appear, which will further surprise and delight the gift recipients.

Contents: 3 types of masks x 1 sheet each, total of 3 sheets

Gift Set/Surprise Gift Case (1)

Gift set/surprise gift case (2)

Gift set, 3 kinds of masks

Background of New Product Development

The "Yamato cosmetic beauty mask" series is the most popular product in the Yamato cosmetic brand (facial cleansing soap, beauty essence, hand cream, and beauty mask), and its sales volume has been growing at approximately 180% year-on-year in recent years. The third product, "Tsutsumashi Face Version", released in September 2024, has been very well received by customers, with the product being out of stock just three months after its release (scheduled to be resold in February 2025). The main reason for this was that many customers said that the product was "funny," "pleasing," "easy to give," and "good as a gift for men," so we decided to increase customer choices by adding new designs to the series and preparing a set product in a gift case to further meet gift demand. The new design is also available as a set in a gift case, making it even more suitable for gift-giving demand.

Wearing "Tsutsumashi Face ver" (female)

A man using the beauty mask (1)

Yamato Cosmetic" Brand Overview

As a long-lived company that has been in business for 120 years (founded in 1905), Max aims to develop cosmetic products that add value by "helping to solve social issues" in order to continue to be needed by society for the next 100 years or more. One of these activities is the local cosmetic "Yamato cosmetic" (to be released in February 2019), which contains Nara's representative prefectural products such as persimmon leaves and sake as beauty moisturizing ingredients, so that customers can not only moisturize their skin with cosmetics but also become interested in agricultural products and processed foods produced in Nara Prefecture, The aim is to revitalize Nara's tourism industry.

Outline of the launch

Product name: Yamato cosmetic: Beauty mask containing rice fermentation liquid*, "Sukumi Face ver.

Release date: February 3, 2025 (Monday)

Price: 550 yen (tax included)

Product name: Yamato cosmetic: Beauty masks, 3-pack set with surprise gift case

Release date: February 3 (Mon)...Web limited, 100 sets available for pre-sale

　　　　February 17 (Monday)...Regular sales in stores and on the web

Price: 1,870 yen (tax included)

＜Sales channels

Souvenir stores and hotel stores in Nara Prefecture [in alphabetical order]: Kite-mite Nara Shop (Nara City), GOTO-CHI Nara Store (Kintetsu Nara Station), Sanrakudo (Nara City), Nara no Uimono Plaza (JR Nara Station), Nara Meihinkan Nara Park Bus Terminal Store (Nara City), Hotel Azir Nara (Nara City), Wazoku Horyuji Temple ( Horyuji Temple (Ikaruga Town), etc.

Antenna store of Nara prefecture: Nara Mahoroba-kan (Tokyo)

Internet: Max's Rakuten Ichiba Store https://item.rakuten.co.jp/soapmax/masukugift-3/

Max Corporation

Founded in 1905, Max Co., Ltd. is a cosmetics manufacturer that produces a wide range of cosmetics and quasi-drugs, including soap, body soap, shampoo, conditioner, bath salts, lotion, and body cream. The company is currently engaged in the planning, manufacture, and sale of cosmetics and quasi-drugs, including soap, body soap, shampoo, conditioner, bath salts, lotion, and body cream.

Head Office: 2-9-29 Uematsu-cho, Yao, Osaka 581-0084, Japan

Nara Office: 12-4, Soga-cho, Kashihara, Nara 634-0831, Japan

Tokyo Branch Office ： 6F Daihachi Kikusei Tower Building, 20-18, Asakusabashi 3-chome, Taito-ku, Tokyo 111-0053, Japan

Phone: 072-994-5050 (switchboard)

FAX : 072-994-4531 (switchboard)

URL : https://www.soapmax.co.jp/