First in Okinawa! HABU CHOTTO, a shot-size Habu sake Sales of 20,000 bottles nearly achieved! Bringing Habu Sake Closer to You!

GKS OKINAWA, a wholesaler of original habu sake in Okinawa, has commissioned Nago City-based Ryusen Sake Brewery Co. to manufacture and begin selling HABU CHOTTO in April 2024. We are pleased to announce that sales of HABU CHOTTO have reached 10,000 bottles in the first six months of sales; as of January 2025, sales have surpassed 15,000 bottles and are nearing 20,000 bottles.

A New Revolution in Habu Chot

Product name: HABU CHOTTO 30ml

https://www.gksokinawa.com/

The first of its kind among Habu-shochu products in Okinawa, the 30ml miniature shot size matches today's needs and has reached the 10,000 bottle mark.

In March 2025, we will start a new service for restaurants to order ORIHABU (original HABU CHOTTO *specified order unit), which allows them to order a label of their choice using HABU CHOTTO. We aim to sell more than 50,000 bottles through this new service and would like to incorporate it into the standard menu of shots. We will also begin selling HABU CHOTTO as a gift in packs of 10 for celebrations and other occasions!

HABU CHOTTO Features

HABU CHOTTO features 3 colors (same contents), 30ml capacity, and a blend of Awamori, Habu extract, several herbs, etc.

■Development

HABU CHOTTO was not easy to produce because the product is too small, but with the cooperation of Ryusen Shuzo, we overcame many obstacles to create a product that is filled with our passion.

Comments from retailers and benefits of HABU CHOTTO

The pop design of the product has increased the number of people who are interested in Habu-shu. By increasing the product range, the colorfulness and POP have increased and sales have doubled. We would like to strongly recommend this product.

The shot-size bottles are a revolutionary item for restaurants, as they can be served cold without the hassle of pouring. Also, many people who are not comfortable with Habu-shochu are interested in Habu-chot and drink it, and it tastes great! It is easy to drink! It is easy to drink!

Where to buy and drink HABU CHOTTO in Okinawa Prefecture

Okinawa souvenir stores, convenience stores and restaurants in Okinawa

Through HABU CHOTTO, we will expand Awamori consumption and create a story of Habu sake that will last for 100 years from Okinawa to the world.