CRIF Offers New Digital Financial Solution for City, Regional and Shinkin Banks in Japan New Digital Financial Solutions for City, Regional and Shinkin Banks in Japan

TOKYO, February 28 - CRIF Japan K.K., a global leader in credit and business information solutions, is bringing innovative digital financial solutions to the Japanese market to solve the challenges faced by Japanese financial institutions to achieve sustainable growth.

Japanese financial institutions (city banks, regional banks, and shinkin banks) are facing new challenges due to the advancement of digital transformation (DX) and diversification of customer needs. The purpose of this introduction is to resolve these issues.

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Major Issues Facing Japanese Financial Institutions

City banks, regional banks, and shinkin banks need to address the following key issues as they are required to provide community-based services

1. addressing the aging of society: Digital banking services that are easy for the elderly to use must be in place.

2. improving financial literacy: In many cases, especially in rural areas, lack of financial knowledge is a barrier to asset management.

3. strengthening customer engagement: The role of community-based financial institutions is being challenged as digitalization reduces the number of points of contact with customers.

4. diversifying revenue bases: establishing new revenue models that are not dependent on traditional lending operations is essential.

5. providing personalized services: It is necessary to leverage data analysis to realize sophisticated financial services tailored to customer needs.

■ CRIF's Digital Financial Solution Solution

CRIF's solutions are designed to help financial institutions address these challenges and strengthen customer relationships.

1. AI-based hyper-personalization: Analyze customers' behavioral data to provide financial advice optimized for their individual needs.

2. enhanced predictive analytics: a data-driven approach to anticipate customers' future needs and propose appropriate products and services.

3. promoting financial education and wellbeing: using educational tools and gamification to help clients improve their financial knowledge.

4. strengthening engagement: introducing interactive digital mechanisms to build long-term relationships of trust.

5. rapid implementation and support: Integration with existing systems was completed in 4-6 months, and long-term support was provided after implementation.

■ Success Stories Demonstrated by Our Track Record

CRIF's digital financial solutions have achieved remarkable results at financial institutions around the world.

● A major European bank saw a 47% increase in customer engagement.

● An 11% increase in cross-sell (additional product sales) conversion rates at a UK financial institution.

These success stories are powerful tools for Japanese city banks, regional banks, and shinkin banks to develop community-based services and establish new revenue bases.

■ Digital financial experiences that empower customers

End-users will benefit from

● Financial Empowerment: Provides simple digital tools to help visualize and manage assets.

● Real-time analytics: Provides alerts and recommendations based on status and goals.

● Interactive experience: Gamification features that make financial services more enjoyable and easier to sustain.

■ Expectations for the Japanese Market

CRIF's digital financial solutions have already been successfully implemented in financial institutions in over 45 countries. For example, Akbank (Turkey) and Credit Agricole (Poland) have achieved success.

Beatrice Rubin, Head of Digital Financial Solutions at CRIF, said, "We are excited about this innovation in the Japanese market.

We are very pleased to introduce this innovative solution to the Japanese market. This platform will help financial institutions evolve deeper and more meaningful relationships with their customers by leveraging AI and digital banking technologies. We look forward to helping Japanese banks overcome the challenges of digital transformation and deliver innovative services based on trust."

Simone Lovati, President of CRIF Japan, added: "Japan's financial industry is undergoing a transformation that is both digitally driven and driven by the need to deliver innovative services based on trust.

CRIF's financial management solutions provide tools to overcome these challenges and promote financial empowerment and engagement. In doing so, we are building futuristic services that enable sustainable growth for both financial institutions and their customers."

■Business Development in the Japanese Market

CRIF aims to play a role in driving innovation in the Japanese financial industry, helping to enhance customer engagement, improve financial literacy, and support sustainable business growth. Through digital solutions, CRIF will also proactively address social issues such as an aging society and ESG (environment, society, and governance).

By implementing CRIF's digital financial solutions, Japanese financial institutions will be able to adapt to the rapidly evolving digital environment, deepen relationships of trust with their customers, and develop new growth opportunities. This will strengthen their competitiveness and ensure their long-term success and sustainable development.

■About CRIF

CRIF is a global provider of credit and business information systems, analytics, outsourcing and processing services, as well as advanced digital and open banking solutions that support business development CRIF offers consumers, businesses and financial institutions more effective decision-making CRIF aims to provide consumers, businesses, and financial institutions with information and solutions that enable more effective decision-making, improve access to credit, and accelerate digital innovation.

CRIF also provides fraud prevention and cybersecurity services to consumers and small and medium-sized enterprises (SMEs). In addition, CRIF is a credit rating agency authorized by ESMA (European Securities Market Supervisory Authority) and an ECAI (External Credit Assessment Institution) to rate non-financial companies in the EU.

CRIF is also accredited as an AISP (Account Information Service Provider) in all European countries and the United Kingdom where the PSD2 (Second Payment Services Directive) in open banking applies.

Founded in 1988 in Bologna, Italy, CRIF currently operates in 37 countries on four continents and employs more than 6,600 professionals. Today, CRIF's services are used by more than 10,500 banks and financial institutions, over 450 insurance companies, more than 90,000 businesses, and more than 1 million consumers.

For more information, visit https://www.crif-jp.com/.

■Notes

ESMA: European Securities and Markets Authority

ECAI: External Credit Assessment Institution

AISP: Account Information Service Provider

PISP: Payment Initiation Service Provider

PSD2: Payment Services Directive 2 (Second Payment Services Directive)

Company Profile

Company name: CRIF Japan K.K.

Location: Marunouchi Park Bldg. 8F, 2-6-1 Marunouchi, Chiyoda-ku, Tokyo 100-6908, Japan xLINK

Tel : 03-6824-5770

Mail ： info@crif.co.jp

URL : https://www.crif-jp.com/