The Moment When "Real Construction Sites Turn into Street Mode" Interior design company float Inc. launches apparel brand

2025.04.07 09:30

株式会社float

float Inc., an interior design company based in Kitasando, Tokyo, has announced a new fashion apparel brand "EISIX.

EISIX" was launched as a brand based on the concept of the background of craftsmanship under the philosophy of "gathering young people and craftsmen who are responsible for manufacturing and spreading Japan's advanced technology to the world" in today's Japan, where young people are becoming less and less interested in craftsmanship.

EISIX = 8hours 6days

Inspired by a week's work of a craftsman, the motif of workwear is a fusion of the ruggedness of the field and sophisticated street fashion.

The realistic practicality of workwear is crossed with minimal and edgy design to create a new aesthetic.

実際の工事現場で撮影されたブランドフォト

Brand photo taken at an actual construction site

Craftsman x Street

- A new attitude created by putting it on.

EISIX aims to be more than just a fashion brand.

It is a project to "redefine the existence of craftsmen.

The site is beautiful.

Functional beauty with no waste, refined movement born of accumulated experience.

It has a tough, yet well-honed appearance.

However, for a long time, the appeal of craftsmanship has been overlooked because of the stereotype of "3K" (hard, dirty, and dangerous).

EISIX breaks this stereotype.

Combining the tough functionality of work clothes with a street fashion sense, EISIX brings a new perspective to the "onsite" culture.

Collaboration with ■NAPE_.

- Mode wear with craftsman's DNA - a

The EISIX collection was created in collaboration with the apparel brand "NAPE_," which is attracting attention both in Japan and abroad.

The "CROSSFADE" concept of designer Tatsuma Yamashita, who is in charge of NAPE_, is an approach that fuses different cultures.

Streetwear x Workwear

Military x Elegance

Functionality x Design

Blurring these boundaries and sublimating them into new values.

EISIX items have the DNA of craftsmen who live in the field engraved in them, which is transformed into mode fashion that blends into everyday life.

EISIX launches with great fanfare on April 6, 2025.

EISIX launched on April 6, 2025, and held its 1st DROP PARTY to celebrate the new frontier of "craftsmanship x street".

The 1st DROP PARTY, held that evening at Stop the Season in the Sun SOUND STAND HARAJUKU TOKYO in Harajuku, Tokyo, opened to a raucous reception.

Key figures in the fashion, design, and culture scene gathered at the venue.

Visitors wearing signature items crossed the street and EISIX's worldview of "craftsmanship x street" was vividly spread.

Collaboration items with NAPE_ were also presented, creating a unique space where industrial moods and sophisticated designs were fused together.

The night was a convinced night that EISIX is not just a brand, but the beginning of a new movement amidst the intermingling of music, fashion, culture, street, and the real energy of craftspeople.

■Fashion will change the future of craftsmanship

EISIX is more than just clothes.

It is a new "media" for passing on the culture of craftsmanship to the next generation.

By incorporating the beauty of real workplaces into fashion, EISIX updates the concept of "craftsmanship" and provides a new perspective that connects to the next generation.

Through fashion, EISIX is working toward a future where "being a craftsman" is something to be proud of.

EISIX will transmit new values.

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