300% increase in the number of visitors from referrals and a 4-fold increase in the closing rate through integration with Account Engagement (Salesforce's MA tool). 300% increase in the number of visitors from referrals and a 4-fold increase in the contract signing rate
Marketing Design, Inc. provides Sears Home Group with Provides "Kuchiko Premium," a referral campaign system, to Sears Home Group, Simultaneously automates operations and improves results
株式会社マーケティングデザイン
Marketing Design, Inc. (Osaka, Japan / CEO: Taketoshi Hiromi), operator of the referral campaign cloud "Kuchiko Premium," has provided Sears Home Group HD (headquartered in Kumamoto Prefecture; hereinafter "Sears Home") with the referral campaign system "Kuchiko Premium" linked with the MA tool "Account Engagement" provided by Salesforce. (headquartered in Kumamoto, Japan; hereinafter referred to as "Sears Home"), a company that provides the referral campaign system "Kuchiko Premium" linked with the MA tool "Account Engagement" provided by Salesforce, and has achieved remarkable results.
Sears Home Group
Effects of the introduction at Sears Home
1. significant improvement in results via referrals
The number of visitors to the exhibition hall increased from 10 to 30 per month (300% increase).
The contract rate of business negotiations through referrals increased by 4 times compared to other customer attraction methods.
List of referral sources expanded to 1,300 persons.
Tripled the number of visitors to the exhibition hall
2. business efficiency improvement through Salesforce linkage
Realized automatic registration of referral information to Salesforce
Structured automatic e-mail distribution by Account Engagement
Fully automated linking of referrals and visitors
Increased the rate of business contracts by approximately 4 times. 3.
Establishment of marketing automation
Automation of periodic referral campaign announcements
Automation of sending rewards to referral sources
Enables efficient policy planning based on data analysis
Referral Campaign Flow
New referral mechanism through Salesforce integration
The following automated referral flow is realized through the linkage between Kutico Premium and Salesforce:
<Referral source
1. automatic registration from the landing page
2. integration of lead information into Salesforce
3. periodic email distribution through Account Engagement
4. automatic dispatch of rewards based on the number of visitors
<Referrer
1. automatic registration of leads when a referral is made
Automatic identification of persons via referrals 3.
(3) Smooth response at the showroom
＜Mr. Bunpei Marumoto, Managing Director of Sears Home, commented: "Marketing Design is a professional Salesforce integration service.
Marketing Design is a professional Salesforce integration company that has created an easy-to-use system. In particular, the automatic notification system through integration with Account Engagement has been a great success in helping us achieve our goal of running a continuous referral campaign with minimal effort.
＜Takeshi Miyake, CMO of Marketing Design, comments
We are very pleased that Sears Home has achieved a 300% increase in the number of visitors from referrals and a fourfold increase in the closing rate with the introduction of Kuchiko Premium. We have built an optimal system that achieves both operational efficiency and improved results by linking "Kuchiko Premium" with Salesforce, which is the foundation of the "Account Engagement" marketing automation tool and CRM provided by Salesforce. Going forward, we will contribute to further business growth of our clients by providing a customer referral mechanism that utilizes digital technology, with a focus on the real estate industry.
■Future Prospects
We will continue to provide solutions for companies that have implemented Salesforce to improve operational efficiency and promote referrals by leveraging the collaborative functionality provided by APIs. Especially in the real estate industry, we plan to accelerate the provision of "Kuchiko Premium" as a sustainable customer referral mechanism utilizing digital technology.
Service Features
About "Kuchiko Premium
Kuchiko Premium is a cloud service that promotes word-of-mouth referrals from existing customers via LINE, e-mail, and QR codes. It is also a marketing tool that is suited to a cyclical society, as it can be expected to increase LTV (lifetime customer value) through the experience of joint purchases with existing customers. To date, more than 400 companies have introduced this system.
Company Profile (1)
Company name: Sears Home Group HD Inc.
Representative: Fuminori Marumoto, Chairman and President
Location ： 2-12-35, Mawatari, Minami-ku, Kumamoto-shi, Kumamoto 862-0968
Date of establishment : February 1, 2019
URL ： https://searshomegroup.co.jp/
About Sears Home Group HD, Inc.
Sears Home is a housing company operating in Kumamoto Prefecture and other parts of Kyushu, including Fukuoka, Saga, and Kagoshima prefectures. The company's core business is the sale and construction of new custom-built homes, but it is also involved in the home remodeling and real estate businesses, and the entire group provides community-based services.
Company Profile (2)
Company name: Marketing Design Inc.
Representative Director: Taketoshi Hiromi
Location: Dojima Axis Building 4F, 2-2-28 Dojimahama, Kita-ku, Osaka-shi, Osaka
Taiyo Seimei Shinagawa Building 28F, 2-16-2 Konan, Minato-ku, Tokyo
Date of Establishment : February 1, 2017
URL : https://www.mk-design.co.jp/
About Marketing Design, Inc.
Marketing Design is engaged in corporate marketing support and DX promotion, as well as the development and SaaS-based sales of its patented referral and introduction marketing application "KUCHICO PREMIUM". In addition, we are developing a business that provides customer attraction support services for community-based stores such as sports clubs, cram schools, and driving schools.
Marketing and DX promotion support services for companies
KUCHICO PREMIUM, a referral marketing application
Customer attraction support service for retail businesses
Image
Logo Image
- Category：
- Services