First time in Japan & hottest Korean brands gathered! Online shop "CAViAR PRODUCTS" centering on lifestyle goods Online store "CAViAR PRODUCTS" opened!

Beyoncourt Inc. is pleased to announce the opening of a new online store, CAViAR PRODUCTS, featuring carefully selected brands and items from around the world, including brands that have made their first appearance in Japan. Products will go on sale on Monday, April 7, 2025.

CAViAR PRODUCTS Logo

Since its establishment in 2000, Beyoncourt has introduced accessory, jewelry, and watch brands from around the world to the Japanese market. This time, the company has newly expanded its business to the field of fashion and lifestyle goods, and launched "CAViAR PRODUCTS," a collection of products selected from its unique perspective.

URL: https://www.caviar-products.jp/

10 unique brands from Japan and abroad

10 brands from Japan and abroad have gathered together to offer interior sundries with design and quality that enhance quality of life, and fashion sundries that add excitement to your daily coordination. We have carefully selected products that bring a sense of luxury and satisfaction to your daily life, as if they were "caviar".

SPEXTRUM (Interior goods/Korea)

double quotes (card cases, bags/Korea)

MIHOMIDU (Cushion mirror/Korea)

OverLab (Bags, hats/Korea)

elldu (Shoes, hats/Korea)

KARLSSON (Clock/the Netherlands)

HAUT (Men's skin care/Japan)

NIOCAN (Deodorant spray/Japan)

LIP (Watches/France)

LIP (France) ●LIP (France) ●sazare (wristwatch/Japan)

We will continue to expand our business in various categories both domestically and internationally, attract brands that have not yet been launched in Japan, and enhance the lineup of original "CAViAR PRODUCTS" items. In addition, we will also launch POP UPs and retail stores in Japan with a long-term view to opening new stores.

First time in Japan and the latest Korean brands

CAViAR PRODUCTS" will carry many brands that have landed in Japan for the first time. In particular, we have selected five unique brands from among the Korean brands that are attracting worldwide attention. We propose a new lifestyle with each brand's unique sense of value.

Lifestyle brands from around the world

We carry many lifestyle brands that enrich your daily life. CAViAR PRODUCTS" original key chains, stickers, and other items that can be casually incorporated into daily life are also available.

CAViAR PRODUCTS Original Items

Sales will begin on April 7, 2025 (Monday).

CAViAR PRODUCTS" will go on sale on Monday, April 7, 2025. To celebrate the opening, "CAViAR PRODUCTS Original Rubber Key Chain" will be given to those who purchase the product on a first-come, first-served basis.

We hope that you will enjoy your encounter with the newest and most exquisite products at "CAViAR PRODUCTS".

Company Profile

Company name: BEYONCOOL Co.

Location: No. 207, No. 25 Miyaniwa Mansion, 3-13-22 Sendagaya, Shibuya-ku, Tokyo 151-0051, Japan

Representative: Takeshi Arai

Establishment : 2000

Capital ： 32 million yen

Business description: Import/export and sales of jewelry, watches, clothing, and fashion goods,

　　　　　 Jewelry processing/production, franchise business, store/web store operation

URL ： https://beyondcool.net/