Special train on the Denentoshi Line where you can enjoy podcasts through in-train advertisements The "Spotify Podcast Train" will run on the Denentoshi Line!

Tokyu Corporation ("Tokyu") and Tokyu Agency Inc. ("Tokyu Agency") will collaborate with Spotify (company name: Spotify AB / headquarters: Stockholm, Sweden) ("Spotify"), an audio streaming service used by more than 626 million users worldwide, ) ("Spotify"), a company with more than 626 million users worldwide, will operate a special train called the "Spotify Podcast Train" ("the Project") on the Denentoshi Line from Monday, March 31 to Sunday, April 13, 2025, where passengers can enjoy popular podcasts*1 through in-train advertisements.

This project is a collaboration between Spotify, a leader in the revitalization of podcasts, which are becoming increasingly prominent as a new medium, and Tokyu and Tokyu Agency, which are working to create new entertainment experiences using advertising media inside Tokyu Line trains and in Shibuya. The collaboration between Spotify and Tokyu/Tokyu Agency, which is working to create a new entertainment experience using advertising media inside Tokyu Line trains and in Shibuya, has resulted in Japan's first "special train where passengers can enjoy podcasts through ads on the train. This is the first attempt in Japan to jack up all the ads in the train with podcast ads by Spotify. This project is also part of the "TOQ IMMERSIVE OOH_SOUND "*2 service launched by Tokyu Agency in March 2025.

In this project, when customers scan the QR code*3 on the in-train ads with their smartphones or other devices, an audio clipping of the podcast will be played on a dedicated website, allowing them to "discover a little something" that will bring humor and insight to their experience. Under the theme of "A Little Discovery on a Regular Train. the ads aim to enhance the enjoyment of travel time, especially during commuting to and from work. We will also survey the degree of satisfaction of those who come into contact with the ads and the impact on their subsequent behavior through questionnaires and other means.

Tokyu and Tokyu Agency, which owns the outdoor and transit advertising media brand TOKYU OOH, will continue to deliver unique entertainment experiences to customers along the Tokyu Line through collaboration with Spotify and a variety of other companies.

Key visual

1 Non-music audio content, such as educational and talk shows, etc. Spotify offers a wide variety of genres of programming, including original programs, which can be viewed on the Spotify app.

2 This is a service unique to TOKYU OOH that was made possible through technical cooperation with Mochi Hack Co. Customers using the train can easily play the audio by scanning the QR code in the media, and can have a highly immersive experience by listening to the audio linked to the content, rather than simply being exposed to advertisements.

3 "QR Code" is a registered trademark and JIS and ISO standard of DENSO WAVE INCORPORATED.

Outline of "Spotify Podcast Train

The "Spotify Podcast Train" is a special train service that allows passengers to enjoy podcasts through advertisements on the train.

Period of operation: March 31, 2025 (Monday) - April 13, 2025 (Sunday)

Train: Tokyu Corporation Denentoshi Line 5104 train (10-car formation)

Train: Tokyu Denentoshi Line - Tokyo Metro Hanzomon Line - Tobu Isesaki Line and Nikko Line

Image of ads displayed in the train

Overall image

Image above window

Image next to the door

Image of TOQ Vision

Please refrain from contacting station staff regarding this matter.

Please note that during the period when the ads are displayed, the service may be suspended without prior notice due to disruptions to the timetable or other factors.

When viewing the advertisement, please be considerate of other users and make sure that you and your surroundings are safe.

■Procedures for experiencing the advertisements

(1) "Little discoveries" appearing in each program are quizzed on the posters above the windows in the train.

(2) Scan the QR code on the poster with your smart phone to go to the dedicated website.

(3) Play the audio clipping of the podcast program. (about 3 minutes)

(4) After the playback is complete, the answers to the quiz, "A Little Discovery," will be displayed on the site.

(5) After the experience, you can answer the questionnaire/share on SNS.

■Quiz Example

[What is the "little discovery" hidden in the blanks?

(In your 40s) Your life is firmly established, isn't it?

Is there any kind of love in the world that you should step into even if you break down here? There is not!

If you are over 40, love is a complete 0000.

*From TBS Radio "Jane Su and Mika Horii's 'OVER THE SUN'" Ep.32 / 2021.5.7

Answer: Leisure

■List of podcast programs you can experience

In this project, 10 popular podcast programs of different genres will be picked up and jacked up on all 10 cars of the "Spotify Podcast Train" one by one. Passengers will be able to experience a different program on each car.

Car 1: Off Topic

Off Topic is a podcast hosted by Tetsuro Miyatake and Miki Kusano that delves into the latest US tech news, the startup industry, business, and society and culture from their own unique perspective. We'll be asking questions like, "How will AI change the world?" Who are the great entrepreneurs? Off-topic discussions on the evolution of innovation, which has overturned all conventional wisdom.

Car No. 2 [English x Japanese] StudyIn Native English Conversation Podcast

A podcast of everyday conversation in half English and half Japanese! You can learn phrases that native English speakers use on a daily basis, and it's also a great way to practice your listening skills! Bilingual returnee Angie and grammar expert Seike Junjapa deliver native English that you can start using tomorrow! This is an English conversation channel for all those who want to learn to speak English and have a hard time continuing their English studies!

Car No. 3 Ajina na Sousou -voice of food-!

A delicious podcast brought to you by food essayist Sakiko Hirano. She will introduce the enjoyment of food, which we eat everyday, from a new angle, with descriptions and words that only she can express her love for food. If you listen to this audio and actually eat the dishes that appear in the program, will the food taste better and become more appealing? Please enjoy this new food talk by chatty food lovers.

Car 4: The Toxic American Life of Shinobu and Narumi

This is a PODCAST program in which Shinobu, who has lived in the U.S. for 20 years and is an arafifie raising 3 children and 2 Caucasian children, and Narumi, who has lived in the U.S. for 12 years and moved to Japan and does not look Japanese from any angle, slash everything about #American life, #American culture, #study abroad, #married life, #child rearing, and more.

COTEN RADIO - Learning history in an interesting way

COTEN RADIO is a history internet radio show featuring two history GEEKs who love history and know too much about it, and an overwhelmingly weak history listener. Through the lens of history, we painfully decipher "What is a human being?", "The problems we modern people are facing", and "The trend of the world"! A new kind of history curation program with laughter and tears!

No. 6 TBS Radio "Jane Soo and Mika Horii's 'OVER THE SUN'" (TBS Radio)

A podcast program by Jane Sue and Mika Horii. They aim to go "beyond the sun" while talking with listeners.

No. 7 Yuru Linguistics Radio

This is a radio show to talk about language in a relaxed and fun way. Why does "spring" mean both spring and spring? Is the subject of "Elephants have long noses" an elephant or a nose? or the nose? Let's feel the depth of language through such familiar topics as "Why does 'spring' mean both spring and spring? Our goal is to provide you with a radio show where you can learn about linguistics two steps ahead.

Car No. 8 kemio's Let Me Say Just Everything

This is a program in which Kemio, who is active as a creator and model, says whatever he thinks (Everything)!

Car No. 9: Bizarre and Incredible

Rapper TaiTan (Dos Monos) and musician Shukei Tamaki (MONO NO AWARE/MIZ) discuss everything from movies, music, novels, manga and other content to the economic mysteries behind the discomfort and wonder we encounter in daily life.

Car No. 10 Let's go with Chapon!

This is an Internet radio program broadcast every other Sunday, featuring "Scandinavian Living Tool Store" store manager Sato and staff member Yoshibe aka Aoki. Do you need a goal in life? Do you have a dream now that you are in your 40s? and "Do you have any dreams now that you are in your 40s?" to more light-hearted topics such as "I just love baskets" and "Ranking the things I am glad I bought. We deliver a program that loosens you up with chapon while talking as if you were soaking in a bath together.