In-store posters for Shiodome's standing noodle restaurant "Soba Sayaka" will appear on April 2! Manga on how to eat cold meat soba drawn by food report manga artist Nagumo

Soba Sayaka, a standing noodle restaurant in Shiodome, Tokyo (Caretta Shiodome B2F), will unveil in-store posters by popular gourmet manga artist Nagumo ( https://x.com/nagumon ), who has over 70,000 followers on SNS, from April 2, 2025.

This poster is a visual work that expresses the deliciousness of the restaurant's signature dish, "chilled meat soba" and the "fun of how to eat it" through manga. The appeal of the dish is expressed to the fullest through Nagumo's realistic brush strokes and suggestions for flavor changes that will "tickle the hearts of gourmands!

Soba (buckwheat) and Sayaka poster created by Nagumo

The theme of the poster is "how to eat manga".

Soba Sayaka is a standing noodle restaurant popular in the Shiodome area for its "noodle soup flavored with raayu" and "firm, hard soba".

This poster is a "how-to guide" in the form of a cartoon that describes in an easy-to-understand manner the process of "changing the flavor" of the "cold meat soba" by adding toppings such as half-boiled egg and deep-fried egg, and finally finishing with sobayu (soba water). The "How to Eat Guide" is a cartoon-style guide to soba.

The "How to Eat Guide" is an easy-to-understand manga-style guide to the process of changing flavors and toppings, such as fried eggs and other toppings, and finally finishing with soba-yu, which is a very popular dish in Japan. The work is also friendly to new customers who have been wondering, "I'm curious because there is a line, but I don't want to go in.

Background of Nagumo's Appointment

Anyway, Nagumo's manga "looks delicious and makes you want to eat it. And it sticks in the hearts of foodies."

With this in mind, we asked Nagumo-san to try our "Cold Meat Soba," and after he was "hooked" on the dish, we started this project.

We believe that this collaboration will help us to renew the image of standing-only noodle restaurants.

Profile of Nagumo

Manga artist Nagumo is a Japanese manga artist whose works are mainly related to food. His representative works include the convenience store comic "Ore-ryu! Zesshin Meshi" (published by Bunkasha), and "Poniko no Shoku-Repo Gohan Zukan" (currently in its second volume), a food report manga that compiles the "Gohan Zukan" project that was posted on X (formerly Twitter).

Nagumo's works are characterized by delicious illustrations and reliable gourmet information, and have gained the support of many fans.

■Posters will be displayed in stores and disseminated on SNS

The poster will be displayed at the Soba Sayaka storefront on the B2F of Caretta Shiodome from 10:30 a.m. on April 2 (Wed.). In addition, the poster will be posted on the restaurant's official website (@soba_sayaka) in conjunction with the announcement.

There will also be a follow and repost campaign from April 2 to commemorate the event, in which winners will be chosen by drawing for a free cold meat soba ticket!

Official X

@soba_sayaka Meat soba restaurant in Shiodome [Soba Sayaka

https://x.com/soba_sayaka

About Soba Sayaka

Soba Sayaka is a standing noodle restaurant located in the business district of Shiodome, Minato-ku, Tokyo. By specializing in standing-only dining without seating, the restaurant pursues a speedy and high-quality dining experience. The restaurant enjoys the support of a wide range of customers, especially businesspeople.

The signature dish, "Cold Meat Soba," is a bowl of firm, hard soba noodles served with cold sauce flavored with fragrant special raayu (Chinese red chili oil). Once you try it, you will never forget the unforgettable taste that keeps many customers coming back for more.

The soba is also characterized by its attention to ingredients, such as the black maitake mushroom tempura and a wide variety of toppings that can be customized to your liking. The restaurant dares not to offer take-out or hot soba, but rather to "provide the experience of tasting cold meat soba on the spot.

The restaurant has been attracting a lot of attention on SNS and by word of mouth, and the number of customers visiting the restaurant is increasing at a rate that breaks the daily record for the most customers. It is attracting attention as a new type of stand-up noodle restaurant in the heart of Tokyo.

Soba Sayaka Table

Store Outline

Name ： Soba Sayaka

Location ： B2F Caretta Shiodome, 1-8-2 Higashi-Shinbashi, Minato-ku, Tokyo

Access ： 3 minutes walk from Shiodome Station on the Toei Oedo Line / 5 minutes walk from JR Shinbashi Station (directly connected to the underground passage)

Business hours: 11:30-17:00 17:30-20:00, last order 10 minutes before each

Closed: Saturday, Sunday and national holidays

Opening ： April 17, 2023

Main Menu: Cold soba noodles with meat 1,100 yen (tax included) / Tempura of black maitake mushroom 390 yen (tax included)

Official X : https://x.com/soba_sayaka

Cold Meat Soba