Experience the vibrant patterns of traditional Kutani-yaki porcelain! A new brand that fuses tradition with modernity, "KUTANI×KIMONO," has been created!

By wearing KUTANI×KIMONO, you are helping to preserve and pass on traditional culture for future generations.

2025.04.08 13:00

DEXIOLA CO., LTD.

DEXIOLA CO., Ltd., based in Komatsu City, Ishikawa Prefecture, and led by President Satoshi Tanaka, is a wholesaler of textiles, clothing, and sundries. The company has partnered with young artists specializing in Kutani ware, a traditional craft from Ishikawa Prefecture, to launch a new modern Japanese apparel brand called "KUTANI×KIMONO". This brand will showcase unique designs that incorporate original patterns. In response to the declining interest in Japanese culture, we aim to transform traditional crafts, often perceived as "expensive" or "difficult to access", into a fashion that is familiar and easy to integrate into everyday life. This marks our first direct-to-consumer (D2C) initiative, with pre-sales currently available on Makuake until May 11, 2025 (Sunday). General sales will commence in June through e-commerce platforms.

鮮やかな色彩と文様が、まとう人の魅力を際立たせる

Vivid colors and patterns highlight your charm.

■A New Kind of Apparel Experience Where Tradition Comes Alive

The production value of traditional crafts has significantly declined from 540 billion yen in 1983, its peak year, to less than 100 billion yen in 2016. This decline has continued gradually, and the production value is now just one-sixth of its peak level. Additionally, 67% of traditional craftspeople are over 60 years old. As a result, the techniques and culture associated with these crafts are quietly disappearing.

『九谷焼』の文様を生地に落とし込む

The fabric features patterns inspired by Kutani-yaki.

Tradition should not only be preserved but also evolve to connect with the future. With this in mind, we have embarked on an exciting new project alongside young Kutaniyaki artists. These artists will create unique patterns that reflect their styles, which will then be printed on yukata and jinbei fabrics. This initiative will allow these creations to be worn as "art to be worn," enabling people to experience the beauty of traditional crafts in their everyday lives. This venture is called KUTANI x KIMONO.

In the past, craft artists primarily showcased their works at solo exhibitions and trade shows, limiting their exposure to a broader audience. However, through KUTANI x KIMONO, we aim to open up a world where their art can reach more people. Most importantly, by merging traditional craftsmanship with fashion, we are making these time-honored customs much more accessible. The new kimono designs will be casual and enjoyable, allowing tradition to feel freer and more inviting.

■Features of KUTANI x KIMONO

1. Each artist has their own unique designs that set them apart from one another.

KUTANI x KIMONO transcends being merely a "traditional pattern"; it showcases unique designs created by young Kutani Yaki artists who express their styles. While the term "Kutani yaki" may refer to a single tradition, each artist brings their distinctive flair, resulting in a diverse range of patterns that reflect their creativity. This collection truly represents "wearable art," offering something fresh and unseen in the apparel industry.

今回コラボレーションした若手作家3名の作品と文様

The works and styles of the three young artists collaborating this time.

2. Materials that are washable and do not require ironing, designed for convenience and functionality in everyday use.

"CoolPass" is a high-performance polyester material designed to absorb sweat and dry quickly, allowing for daily comfort. The easy-drying fabric ensures you stay comfortable throughout the day. It is also machine washable and does not wrinkle easily, so there's no need for ironing.

3. The prices are affordable, and the collection can be easily linked and coordinated.

Our goal is to make traditional culture accessible to as many people as possible while connecting it to the future. This is why we focus on pricing, ensuring our products are affordable for a wide audience. By utilizing DEXIOLA's "integrated system" for planning, material procurement, and production, we can offer items that combine high functionality and originality at lower costs. Additionally, we have developed a range of products for both children and adults featuring the same patterns, allowing for easy coordination among family and friends.

家族みんなでリンクコーデが楽しめます