Wazanowa, an online marketplace for buying and selling handicraft skills and wisdom Crowdfunding for the launch of "Waza no Wa" to be held until April 29

Jewelry Craft ONLINE (operated by Kerch Co., Ltd., located in Sendai City, Miyagi Prefecture) will hold a crowdfunding campaign to launch "Wazanowa" an online marketplace where individuals can buy and sell handicraft skills and wisdom as digital data, videos, and real-life instruction, on CAMPFIRE on CAMPFIRE until April 29, 2025 (Tuesday, national holiday).

Crowdfunding for "Wazanowa"

Warmth in craftsmanship comes from the hands of people. However, the number of "handicraft" bearers is decreasing year by year. We want to "visualize" and "sell" handcrafted skills and pass them on to the next generation - "Wazanowa" is a new project born from this idea. We are seeking support through crowdfunding to preserve the skills that are being lost as Japan faces the problem of an aging population.

We live in an age where "knowledge" and "skills" are assets. While technology is advancing day by day, handcraft skills are difficult to inherit because they are invisible, such as "hand feeling" and "intuition through experience" of craftsmen.

"Wazanowa" aims to be an online marketplace where people can buy and sell their handicraft skills and knowledge, such as paper patterns for small cloth goods, tips for making accessories, and how to use tools, which have not been available for sale, by converting them into "digital data," "videos," "real guidance," etc. We aim to be an online marketplace where individuals can buy and sell their skills and knowledge.

Image of the "Wazanowa" service

The challenge of "distributing technology itself, rather than goods" - "Wazanowa" may be a breakthrough in preserving the good old Japanese technology that we can be proud of to the world in the future.

In the background, there is a structural issue in Japanese society. The baby boomers will reach 75 years of age in 2025, and the super-aging society will peak in 2035. If nothing is done, the handcraft skills that have been handed down since the Showa period and are considered Japan's treasures will be lost without being passed on to anyone.

This is the challenge of "Waza-no-wa," which aims for a sustainable manufacturing society.

Through crowdfunding, which will end on April 29, "Showa Day," the good old skills that have supported Japan are about to be given a new lease of life.

Outline of the crowdfunding

Title: We want to launch "Wazanowa" a website for buying and selling craftsmanship!

Period: April 29, 2025 (Tuesday, national holiday) Showa Day

URL : https://camp-fire.jp/projects/801001/view (CAMPFIRE)

＜Returns (tax included)

8,000 yen ... Listing on the list of supporters (company or trade name)

18,000 yen ... A gift box of used tools to be spun

30,000 yen ...Full page guarantee! Company Logo Listing

URL of "Wazanowa" (Japanese only)

Official website (tentative): https://wazanowa.com/ (search for "Wazanowa")

Project URL ： https://jewelry-craft.online/wazanowa/

Company Profile

Company name: KELLCH Co., Ltd.

Representative: Shinji Furusawa, Representative Director

Location: 2-1-15 Chuo, Aoba-ku, Sendai-shi, Miyagi 980-0021, Japan

Establishment: June 2013

Business description: Manufacture of jewelry and precious metal ornaments, education and learning support, information and communication services

URL ： https://kellch.com/