First release] "Food" brings smiles to the faces of visitors in Hokuei-cho, Tottori Prefecture, a town rich in nature and tourism. Experience-type food theme park that brings smiles to people's faces through "food" in Hokuei-cho, Tottori Prefecture, a town of nature and tourism Grand opening of "Roadside Station Houjou" in Hokuei-cho, Tottori Prefecture, April 25 (Friday)!

Michi no Eki Hojo (Roadside Station Hojo) (operated by Hoshitolink Co., Ltd.; President: Takahito Kawagoe), which has been developed by the Ministry of Land, Infrastructure, Transport and Tourism and the town of Hokuei, will hold its grand opening on Friday, April 25, 2025.

This facility is the first new roadside station in Tottori Prefecture to open in about 10 years. It was built in anticipation of the opening of the 13.5 km Sanin Expressway Hojo Road between Yurihama-cho and Kotoura-cho, and is the redevelopment of the aging Roadside Station Hojo Park. A preview for the media will be held on Thursday, the day before the grand opening, and on the day of the grand opening on Friday, the 25th, a ribbon-cutting ceremony will be held by related parties to mark the opening.

Roadside Station Houjyo Exterior

Concept - An interactive "food theme park" packed with the charms of Hokuei-cho, Tottori

Located in the central part of the prefecture, Hokuei-cho is blessed with a mild climate and rich nature, and is a town of agriculture and tourism. With a view of the Sea of Japan to the north, the Hojo Sand Dunes and beautiful green pines, and the vast mountains of Daisen to the west, the town has connected people with nature. Agriculture is flourishing in the area, and the fertile black soil produces Daiei watermelon, vegetables, and flowers. The dune land produces a variety of attractive specialties such as long potatoes, rakkyo cucumbers, and grapes. Furthermore, the Hojo Road, scheduled to open in 2026, is located at the junction of the San-in Expressway and the Hojo Kurayoshi Road, making access from inside and outside the prefecture more convenient. Taking advantage of such convenient access, the roadside station aims to be a "roadside station" loved by many people, and to play a role as a center for creating and disseminating local attractions with a focus on "food.

The concept of the facility is "to bring smiles and energy to your faces with Hokuei-cho's abundant nature and delicious food.

The name "Michi-no-Eki Houjou" incorporates both the meanings of "Hojo" and "abundant harvest. As a hands-on "food theme park," we will offer not only food products that the central region of Tottori Prefecture is proud of, but also a variety of delicious foods from all over Tottori Prefecture and Japan.

The sales corner and restaurant will offer a wide variety of souvenirs and limited edition gourmet foods that make the most of local ingredients!

The facility is located on a vast site of approximately 100,000 m2 including a campground in the north area across the national highway, and is the only roadside station in the prefecture with an auto-camping facility. The south area, which will open this time, will have a sales corner, restaurants, and information dissemination facilities, as well as an indoor kids' corner with large playground equipment, a courtyard, and an outdoor lawn area, making it one of the largest hands-on "food theme parks" in the area that families from children to adults can enjoy together. The park will be one of the largest interactive "food theme parks" in the area.

<Hoku Area (partial)

Hojo Auto Camp Ground

<South area (partial)

Sales Corner

Kids' Corner

Courtyard

The goods sales corner in the south area offers a wide variety of local products, including fruits and vegetables, livestock and marine products, processed foods, souvenirs, prepared foods, boxed lunches, and original products using local specialties such as crabs and "Nebarikko" yam!

The restaurant, which seats about 100 people both inside and on the terrace, offers a wide variety of dishes using mainly local ingredients! Please enjoy unique souvenirs and limited-edition gourmet foods that make the most of crabs and nebari-kko, and other items filled with the charms of Hokuei-cho and Tottori.

Details of each product and menu will be announced in the second release scheduled to be distributed on April 17 (Thu).

Restaurant/Vendor Menu

Facility Features

The newly opened south area will be a hands-on "food theme park" where families can enjoy a full day of activities, including a retail area featuring agricultural products and limited-edition products, restaurants, an indoor kids' corner with large playground equipment, a courtyard, and an outdoor lawn area!

In the sales area, you will find locally produced foods (yams, cucumbers, pears, etc.), bakery and sweet take-out stores! In addition, there are many original souvenirs of the station, such as crabs, yams, milk, and other local products!

The restaurant, which seats about 100 people both inside and on the terrace, offers a wide variety of menu items using local ingredients!

Media Preview/Pre-opening/Grand Opening Overview

Media preview on Thursday, April 24

Date & Time: April 24, 2025 (Thursday) 10:00 - 11:30 a.m.

Target: Members of the media only

Thursday, April 24 Pre-opening

Date: April 24, 2025 (Thursday) 12:00 - 16:00

Target: General visitors (town residents only)

Grand opening on Friday, April 25

Date and time: April 25, 2025 (Friday) 11:00 -

Activities：Opening ceremony (Mayor's speech, congratulatory speeches by guests, ribbon-cutting ceremony, etc.)

　　　Grand opening

Target: Members of the media and general visitors

Outline of Facilities

Name: Michi-no-Eki Hojo (Roadside Station)

Location: (South Area) 1525-92 Kunisaka, Hokuei-cho, Tohaku-gun, Tottori Prefecture

　　　　　　　 (North Area) 488-1, Tai, Hokuei-cho, Tohaku-gun, Tottori

Area ： Approx. 106,000m2 (including south area, north area, and auto camp site)

Parking: 254 standard vehicles (including 7 heartfull and 2 EVs) / 36 large vehicles / (available 24 hours a day)

　　　　　　　 (available 24 hours a day) Total: 290 vehicles

Facilities: Restrooms/information facilities, rest facilities, nursing rooms, diaper changing stations,

　　　　　　　 Local promotion facilities (sales facilities, eating and drinking facilities, kids' corner, auto camping area), disaster prevention facilities, rest facilities, nursing facilities, diaper changing stations, local information facilities, restrooms, etc,

　　　　　　　 Auto campsites), Disaster prevention warehouse, Emergency power generator, Water receiving tank

Hours of operation: 9:00-17:00

　　　　　　　 [Sales Corner] 9:00-17:00

　　　　　　　 [Restaurant] 10:00-17:00 (LO16:00)

Facility management and operation: Hoshito-Link Co.

Official website : https://michinoeki-hojo.com

Corporate Profile

Company name: Hoshito-Link Co.

Representative: Takahito Kawakoshi, Representative Director

Location: 6-2, Matsukami, Hojo-cho, Toeki-gun, Tottori Prefecture

Main Business: Management and operation of "Roadside Station Houjyo,

　　　　　　　 Development, production and sales of tourist souvenirs

　　　　　　　 Processing and sales of handicrafts and folk crafts

　　　　　　　 Sales of food products and management of restaurants,

　　　　　　　 Business related to regional trading company business

Official website : https://hoshitolink.com/