For a New Life Re-branding of Ika Shampoo & Treatment ~New habit of daily care with beauty salon quality that you can continue~.

Three different scents to choose from! (White Lily, Fresh Citrus, and Fruity Floral)

2025.04.14 09:30

株式会社DEAR-LOGUE COSMETICS

DEAR-LOGUE COSMETICS Inc. (Location: Shibuya-ku, Tokyo; Representative Director: Tetsuro Yamaguchi), which manufactures and sells hair care products, has been selling its hair care brand "IKUE｜IKUE" shampoo and treatment mainly through EC sites, beauty salons, and a limited number of variety stores and drugstores. The brand has been sold mainly through e-commerce sites, beauty salons, and a limited number of variety shops and drugstores, but from spring/summer 2025, it will begin full-scale rollout at drugstores nationwide.

For more information on "Ikuju Shampoo & Treatment", please visit: https://ikue-store.com/

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Ikuju Shampoo & Treatment

Ikju Shampoo & Treatment is now available at drugstores nationwide.

The concept has been redefined and rebranded.

Product Features

Ikju" is a shampoo and treatment developed by a hair stylist based on the concept of "not just a temporary touch, but the more you accumulate, the more beautiful your hair becomes. Although the product has been available only in a few stores and online, it has received a great deal of support.

We took the opportunity of this nationwide launch to restructure the brand concept and design to better convey the characteristics of the products. We have clarified the new message of "don't hesitate to choose" and "worth using for a long time, not just once and then calling it a day" in light of customer feedback and historical background.

We hope to offer a graduation from the "try-before-you-buy" and "consumable selection" approach in the shampoo market and provide customers with the opportunity to encounter a truly reliable bottle of shampoo.

We hope that our nationwide expansion and rebranding will bring more customers to encounter "Ikue".

▼How to use the product for more effectiveness

Although conventional usage is fine, shampoo can be used more effectively by "washing twice".

The first wash removes sebum, styling products, and other contaminants, and the second wash thoroughly lathers the hair and spreads the lather to the ends of the hair so that hair care ingredients can penetrate thoroughly throughout the hair.

This process also maximizes the effects of the treatment and allows you to feel the difference in the way your fingers run and the texture of your hair.

The formula design is so gentle that it can even be used on babies, and is supported by a wide range of customers.

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