Immersive OOH Ad Series New "TOQ IMMERSIVE OOH_MOVIE" begins airing

Tokyu Agency Inc. (Head Office: Minato-ku, Tokyo; President and CEO: Toshiyuki Kosaka) will launch a new "TOQ IMMERSIVE OOH_MOVIE" as part of its immersive advertising planning series "TOQ IMMERSIVE OOH" series. The first content will be a short drama that will be aired on TOQ Vision, an advertising medium inside Tokyu Line trains, from April 14, 2025 (Monday) in collaboration with GOKKO Corporation, which operates "Gokko Club," Japan's number one short drama creator group*1.

GOKKO is promoting the provision of phygital*2 experiences through the use of the latest technology. The immersive OOH advertising series "TOQ IMMERSIVE OOH_MOVIE" is a follow-up to "TOQ IMMERSIVE OOH_SOUND" and will shift the focus from traditional passive contact to an immersive advertising experience that can be actively enjoyed by utilizing advanced digital technology and IP content. experience through the use of advanced digital technology and IP content.

Trademark and design registration pending

TOQ IMMERSIVE OOH_MOVIE

TOQ IMMERSIVE OOH_MOVIE Product Overview

TOQ IMMERSIVE OOH_MOVIE is an experience-based advertising service that allows users to actively enjoy advertisements on trains, and will be available from April 14, 2025 on TOQ Vision, an advertising medium inside Tokyu Line trains. In recent years, with the rapid technological evolution of digital media, OOH advertising has shifted from passive viewing to active, experiential viewing. TOQ IMMERSIVE OOH_MOVIE" will air highly entertaining content that arouses interest and empathy among consumers, and will realize attractive advertising plans in trains, which are the train route of daily life.

TOQ Vision

TOQ Vision

Broadcasting of short drama works by GOKKO Co.

The first content to be developed is a collaboration with GOKKO Co., Ltd. which boasts a top-class track record in short drama production in Japan. The work, created by GOKKO's creator group "Gokko Club," will consist of a story based on the theme of "the little love we tend to forget in our daily lives," and will offer a variety of mechanisms that will draw viewers in until the very end. In addition, by linking with social networking services, the content can be experienced both on the train and in digital space. This creates advertising communication that makes people want to go see and spread the word, and provides advertisers with a new promotional opportunity that can be expected to generate a high level of attention and advertising effectiveness.

We plan to continue to link up with a variety of external content to develop a more diverse lineup of broadcasts in the future.

In addition, we will develop new advertising products through tie-up packages and digital collaboration, conduct surveys to measure advertising contact and content satisfaction, and provide optimal experience value for both consumers and advertisers at the same time.

Tokyu Agency will provide attractive content and unprecedented new experiences through its outdoor and transportation advertising media brand TOKYU OOH, and will realize attractive advertising plans that will lead to the revitalization of entertainment along the Tokyu Line.

■Service Outline

Service name: TOQ IMMERSIVE OOH_MOVIE

Broadcast start date: April 14, 2025 (Monday)

Production Company: GOKKO Co.

Content: 1- to 2-minute short drama videos (scheduled to be updated weekly)

Objective: To provide an appealing entertainment experience for users and high advertising effectiveness for advertisers,

　　　　　　Objective: To provide an appealing entertainment experience for users and high advertising effectiveness for advertisers.

Future Prospects: Digital collaboration using SNS and technology,

　　　　　　Future Prospects: Provide digital tie-up plans utilizing SNS and technology, and tie-up content plans.

GOKKO Co.

GOKKO operates "Gokko Club," a group of creators who continue to create vertical short dramas based on the theme of "the little love we tend to forget in our daily lives. GOKKO has introduced a world-class one-stop, one-team production system that handles everything from planning, scriptwriting, filming, editing, posting, and marketing, and has produced and posted 1,200 videos to date.

In the 3 years since its establishment, it has received a cumulative total of 5 billion views (as of January 2025).

In addition, the total number of followers on social networking services has exceeded 4.6 million*3. GOKKO is a group of creators who continue to present to the world "the way of drama expression in the coming age" and boasts the No.1 results in Japan in the short drama category in terms of the number of views, followers, and likes.

GOKKO Co.

1 No. 1 in Japan in terms of views and followers (as of March 2025)

2 "Phygital" = A living space where the physical and digital are fused together. While the use of digital technology is becoming more and more important these days, digital transformation of physical customer contact points is also progressing at the same time. The "Phygital Project" is Tokyu Agency's unique solution development project that aims to integrate and optimize the two to realize an exciting brand experience.

3 Including joint accounts

4 No.1 in Japan in the short drama category in terms of number of views, followers, and likes