BEELAZY series to improve standing posture to be released on April 25! Support by "Stretch While Stretching" supervised by exercise scientist

~ "Pillow", "Foot Pillow" and "Chair Cushion" - 3 types

2025.04.18 13:00

ガマカ工業株式会社

Gamaka Industry Co. (Location: 30-1 Gotanda, Gamagori, Aichi, President: Yuji Oda), a manufacturer of bedding and interior products, has jointly developed a product with Kazumi Suga, a scientist of exercise science, to provide a stretching effect while doing something "stretchy". Three types of products are available: "Pillow," "Foot Pillow," and "Chair Cushion," and are scheduled to go on sale on April 25.

BEELAZY Series" URL: https://www.gamaka.biz/about-1

ピロー　商品画像ココアブラウン

Pillow Product image: cocoa brown

フットピロー　モデル使用例

Foot Pillow Model Example of use

Development Background

Dr. Kazumi Suga, a professional in the field of exercise science, says that a good standing posture is the ideal sleeping posture. We decided to work with Mr. Suga to develop a product that leads to a good standing posture, believing that the first step in achieving an ideal sleeping posture is to achieve a good standing posture. We found that the most common cause of poor standing posture is muscle contraction, so we thought that if we could loosen the muscles while sleeping or doing daily tasks and make it easier to move when we start an action, it would lead to good standing posture, and the BEELAZY series was born.

チェアクッション　モデル使用例

Chair Cushion Model Example of Use

■Product Features

** - Stretch while standing to achieve a good standing posture

The "Pillow" is large enough to support a wide area from the head to the shoulders, and the removable "Stretch Support" that supports the cervical spine allows the shoulders to drop and the chest to open.

By opening the chest, the muscles around the neck and shoulders are stretched, leading to a good standing posture by stretching while sleeping.

The "Foot Pillow" has an incline where the legs are placed, and when the legs are placed on it, the toes fall inward (inward).

When the leg is inward, the knee naturally becomes extended, stretching the back of the knee. When the knees are extended, the lower back is also easily extended, leading to a good standing posture.

The chair cushion has a sloped seat surface and a convex back surface. The sloping seat surface lowers the legs so that the knees are below the hips, and the convex part of the back pushes up the sacrum to make it stand up.

This stretches the lumbar area and the deep abdominal area. By leaning forward, the muscles are stretched, leading to good sitting posture and good standing posture.

The chair cushion is used on a chair with a backrest.

Features of our original special material "THAWFIT(R)

THAWFIT(R) is a high-quality low-resilience urethane material originally developed by our company.

By mixing bamboo charcoal with urethane, breathability, deodorant and antibacterial properties are enhanced.

High durability

High air permeability (less heat retention compared to normal urethane)

Deodorizing and antibacterial properties

*Cover with special care

The cover is made of stretchable mesh material. It is soft to the touch and has excellent air permeability and quick-drying properties. It is removable and machine washable. The backs of the "foot pillow" and "chair cushion" have a non-slip surface.

Outline of the product

Product name: BEELAZY Pillow, BEELAZY Foot Pillow, BEELAZY Chair Cushion

Scheduled release date: April 25, 2025 (Friday)

Price: "Pillow" 17,380 yen (tax included)

　　　　　　Foot pillow" 16,280 yen (including tax)

　　　　　　Chair cushion" 10,890 yen (tax included)

Size: "Pillow" approx. 63 cm (length) x 68 cm (width) x 10 cm (height)

　　　　　　Foot pillow": approx. 58 cm (length) X 50 cm (width) X 10-15 cm (height)

　　　　　　Chair cushion" approx. 40 cm (W) x 35 cm (D) x 29 cm (H)

Color : "Pillow and foot pillow" cocoa brown, gray

　　　　　　Chair cushion" red, navy, gray, black

Material ："Pillow" cover: 67% cotton, 33% polyester