SOUL Introduces Entry-Level S-MICRO and S-LIVE Models S-MICRO20 and S-LIVE50 are now fully remodeled.

SOUL (company name: SOUL ELECTRONICS LIMITED/hereafter SOUL https://soulnation.jp ), an audio brand from the U.S., has newly developed the "S-MICRO20" and "S-IVE50," which further evolved the functions of the compact wireless earphones S-MICRO10 and S-IVE30 released in December 2023. S-MICRO20 and S-Live50, which further evolved the functions of the S-MICRO10 and S-Live30 compact wireless earphones released in December 2023, will be available at consumer electronics mass merchandisers and e-commerce sites nationwide starting May 23, 2025.

S-MICRO20

S-LIVE50

Sunny So, AVCTI's Chief Marketing Officer, had the following to say about the S-MICRO20 and S-LIVE50 to be released this time.

The S-MICRO20 and S-LIVE50 are the successors to the S-MICRO10 and S-LIVE30, which have revolutionized the fully wireless earphone market. wireless earphones with the latest BT6.0 technology. The S-LIVE50 is equipped with a highly visible line LED, an outside sound intake function, a clear call function, and the latest BT6.0 technology. The S-MICRO20 is priced at 3,280 yen including tax, while the S-LIVE50 is priced at 3,980 yen including tax, maintaining the price line of previous models.

We are proud to introduce two more advanced entry-level SOUL models to the market.

About S-MICRO20

Equipped with the latest BT6.0. S-MICRO20 is equipped with the latest BT6.0, and weighs only 40g.

10 hours of playback with the earphones alone, even in a compact size

10 hours of playback is realized with this size earphone (40 hours including the stand).

Carabiner for convenient carrying

Equipped with a carabiner as standard. You can carry them in your bag or jeans pocket.

Five colors to choose from

Five colors are available from trendy colors to basic colors.

(Black White Navy Blue Lavender Mint Green)

Open price

Estimated retail price: 3,280 yen (including tax)

About S-Live50

Equipped with BT6.0. Equipped with BT6.0, outside sound capturing function, dual microphone clear call function, and 9 hours of playback time with the earphone alone.

Compact and lightweight design at 34.5g

Powerful SOUL sound is realized even in a compact body.

Outside Sound Intake Function

Outside sound intaking function is a standard feature that allows you to listen to outside sound while wearing the earphones when you are out and about.

Dual-microphone clear call function

Clear call function ideal for videoconferencing

Waterproof IPX4 for practical use in daily life

Can be used safely even in light rain.

Open price

Estimated retail price: approx. 3,980 yen (including tax)

Both models will be released sequentially from mid-May 2025.

Sales Channels (in alphabetical order)

＜Sales channels (in alphabetical order)

Bic Camera

Yamada Denki

Yodobashi Camera

＜Lifestyle stores

Hands

<Earphone/Headphone specialty stores

E-earphone

＜E-commerce site

OCN Online Shop

NTT Hikari TV Shopping

NTT Hikari TV Shopping ・・・ Rakuten Ichiba

About SOUL

For more than a decade, SOUL has been bringing new life to its products by incorporating a wide range of high-quality audio and noise-canceling technologies into its products. All SOUL products are designed to fit in with consumers' lifestyles and be a driving force in their lives, built with power, clarity, and comfort in mind. Whether you're commuting to work or playing sports, SOUL is committed to providing high-quality, high-performance innovations at the best value by incorporating the latest technology to keep you always in touch with your favorite tunes.

For more information about SOUL, visit https://soulnation.jp.