Korea's No.1 esthetic cosmetics brand "Dr.SANTE" finally landed in Japan! 4/28 (Mon.) - 4/30 (Wed.) Dr. SANTE will appear at "Beauty World Japan Tokyo"! The 3-day limited event will be held at Tokyo Big Sight!

Houko Japan Co. (Head office: Shinjuku-ku, Tokyo; Representative Director: Kana Yamashiro) has concluded an exclusive agency agreement with "Dr. SANTE," Korea's No. 1 esthetic cosmetics brand not yet launched in Japan, and will start wholesale sales mainly to general consumers in July 2025.

To commemorate the arrival of Dr.SANTE in Japan, we will exhibit at the "27th Beauty World Japan Tokyo" to be held at Tokyo Big Sight from April 28 (Mon.) to April 30 (Wed.).

At the event, the CHAMOMILE series of products scheduled to go on sale in July will be on display, and visitors will be able to try and purchase SANTE products, especially the popular Azulene Suder series, to see how they feel and what texture they have. Special promotions will also be available.

SANTE BWJ

27th Beauty World Japan Tokyo

Dates: April 28 (Mon.) - April 30 (Wed.), 3 days

Venue: Platinum Hall, East Hall 7, Tokyo Big Sight

Booth.NO：E7-G025

Hours: 10:00-18:00 (10:00-16:30 on the last day)

Access : 7 min. walk from Kokusai-Tenjijo Sta. on the Rinkai Line

　　　　　3 min. walk from "Tokyo Big Sight Station" of Yurikamome Line

SANTE PRODUCT

What is Dr. SANTE?

Founded in 2003, Dr. SANTE Cosmetics has been planning, manufacturing, and distributing esthetic specialty brands since its establishment. Dr. SANTE offers a variety of products and clinic techniques to maintain "healthy and youthful skin".

In order to create a brand specializing in aesthetic treatments, the company has developed and provided the most effective and ideal skincare products based on the data and know-how obtained by skin specialists through direct clinical experience.

The brand name "SANTE" means "health" in French. With the motto of "beautiful skin = healthy skin," various cosmetics have been developed and are popular as skin-soothing items among beauty professionals and Korean sports stars, as well as esthetic salons in Korea, the U.S., and the U.K. Dr. SANTE has established an unshakeable position in Korea as an esthetic cosmetics brand, and Dr. SANTE was the only cosmetic brand selected for the Korea's 100 Best Brands in 2024.

SANTE1

Dr. SANTE's new exclusive products for general retail sales only in the Japanese market

Dr. SANTE, a brand previously unavailable to the general public as a salon-exclusive brand, has launched the world's first products for the general consumer market, only in Japan.

AZULENE CHAMOMILE Series

AZULENE CHAMOMILE TONER

Product name: AZULENE CHAMOMILE TONER

Content : 100ml

Price ： 3,850 yen (tax included)

"Contains 66% chamomile flower water and 6 types of hyaluronic acid."

This lotion supplies moisture to all parts of the skin and creates an environment in which beauty ingredients can easily penetrate the skin. By adjusting the skin's moisture and sebum balance, it strengthens the barrier function and leads to normal turnover.

AZULENE CHAMOMILE AMPOULE

Product name：AZULENE CHAMOMILE AMPOULE

Content : 30ml

Price ： 4,180 yen (tax included)

"Contains 79% chamomile flower water and 11 types of hyaluronic acid."

A serum containing guaiazulene, the highest-grade guaiazulene among Dr. SANTE products. It cares for skin damage from the foundation up and leads to supple and fresh skin.

AZULENE CHAMOMILE CREAM

Product name: AZULENE CHAMOMILE CREAM

Content: 40g

Price ： 4,180 yen (tax included)

"Contains 76% chamomile flower water and 11 types of hyaluronic acid."

Contains 1000ppm of guaiazulene, the highest concentration in the series! It supplies beauty ingredients and moisture to all parts of the skin and at the same time prevents dryness. It also helps to improve the skin's barrier function and normalize the turnover process.

AZULENE CHAMOMILE PEEL

Product name：AZULENE CHAMOMILE PEEL

Content : 30ml

Price ： 3,850 yen (tax included)

"Contains 85% chamomile flower water and sodium hyaluronate."

The fourth generation peeling of Korean esthetic salons made easy at home. Removes unwanted keratin and dirt from pores for clear skin.

Dr. SANTE's basic skincare lineup focuses on "moisture retention" and "skin soothing" and uses luxurious ingredients such as azulene and chamomile flower water, which were derived from his long years of experience and achievements. We will start retail size sales of these items, which have earned a great deal of trust in Korea.

Other items to be sold include face masks, UV, and BB cushions.

■About the sales

Launch date: Scheduled for early July 2025

Sales locations: Department stores, specialty stores, cosmetics stores, etc. nationwide

　　　　　*We are currently recruiting dealers and sales agents.

BWJ Event Special Promotion

Dr. SANTE flower mascot (TENNY) pouch present for those who purchase SANTE products + participate in SNS event! (For purchases over 10,000 yen: limited to 50 people per day)

BWJ GIFT POUCH